Be Cutting Edge and not just cutting costs with your Internal Communications in this Age of Austerity

nospam@example.com () — Fri, 18 Feb 2011 07:34:43 +0000

With warnings of a double dip recession, VAT rises, more government cuts, and a fall in GDP, it’s no wonder budgets are being squeezed throughout many organisations. Hence, now more than ever, how a company communicates with its employees, shareholders and members could determine its success or failure.

Sadly, many businesses have historically based themselves on concentrating purely on maximising efficiencies which have arguably dehumanised the actual management of those key stakeholders. Yet even if you are thriving in your sector, your internal communications can make all the difference to those people who work for you who can’t avoid all the negative news in the media that could raise concerns about their own positions.

It’s key for employers to be honest and transparent, but sometimes, it can be hard to encourage the same in return from the employees. Building advocacy from staff is a key attribute to building success from within, but how do you go about getting them to share their opinions (with management) to enable you to gain enough insight to build an understanding of what they are thinking, and then communicate back to them your approach to moving the business forward in a way that will engage and motivate them.

President Obama, in his State of the Union address, talked of the US as “a nation of Google and Facebook” but we are no different in the UK when it comes to the explosion of social media and interactivity. As a nation, we love to share our opinions, whether it’s commenting on a Facebook wall, tweeting, or voting for our favourite Jungle celebrity, Ice Dancer or wannabe pop stars. Those same people, who like to make their opinions heard outside the workplace, will no doubt be encouraged if they can do the same inside too, whether that is publicly or anonymously.

We are seeing a significant shift in the way employees like to be communicated with and simply sending out a copy of the company newsletter and annual survey that gets sent with it simply will not cut it when we are used to getting our information instantly and being able to share our thoughts on it immediately.

And what of those organisations based across multiple locations or across a number of territories? Workforces have become more dispersed geographically and opportunities to bring them together tend to be limited, timely and costly.

With all this doom and gloom, you’d be surprised if we didn’t have some good news for you, and so
here it is!

Our live and interactive WebTV solution, featured in numerous stories in the latest issue of Onward, can also be used to deliver successful UK and global internal communications campaigns, which we have achieved for brands such as Marks & Spencer and Pernod Ricard. However, we have now further enhanced that solution by adding a live research capability which means that the company survey and internal insight can now be delivered and measured in a truly interactive and engaging social media environment.

To discuss how we can enhance your internal communications or for information on our new CommSight offering from Opinion Matters, please contact Karen Brooks on 020 7253 8888.

Live & Interactive WebTV for Internal Communications

nospam@example.com (Russell Goldsmith) — Sun, 17 Oct 2010 11:45:38 +0100

We recently attended the CIPR's Internal Communications conference and were showing examples of how companies had used live & interactive webTV to engage with employees. Our slides are now available at Slideshare, showing example case studies for M&S, e2v and Pernod Ricard

http://www.slideshare.net/russg/live-interactive-webtv-for-internal-communications

markettiers4dc blog - Internal Communications

Be Cutting Edge and not just cutting costs with your Internal Communications in this Age of Austerity

Live & Interactive WebTV for Internal Communications