markettiers4dc blog - Broadcast

Capital FM PR Week feature

nospam@example.com (James Woodroof) — Mon, 16 Nov 2009 14:12:29 +0000

Much was made of the chemistry between Johnny Vaughan and Denise Van Outen when they co-presented The Big Breakfast on Channel 4, but Capital FM's attempt to recreate this winning formula on its radio breakfast show fell flat.

Within six months, Van Outen - Vaughan's third co-host since he replaced Chris Tarrant as the Capital Breakfast Show's presenter - had left, and the station was lagging behind Magic and Heart in the London ratings.

But Capital now seems to have found a winning combination in Vaughan and Lisa Snowdon - the model, TV presenter, Strictly Come Dancing sensation and ex-girlfriend of George Clooney.

For the fifth consecutive quarter, the station held on to its position as the most popular commercial radio breakfast show in London, outstripping nearest rival Heart by 200,000 listeners in the latest Rajars.

'We think we have found a combination that has stuck,' says Paul Jackson, group programme director at Global Radio, Capital's parent company. 'Johnny is a vibrant, energetic character and he and Lisa absolutely click. You cannot fabricate that kind of chemistry.'

Bright Young Things director Niall Cowley says Snowdon has the clout to match Vaughan. 'Her Strictly Come Dancing and Britain's Next Top Model jobs dovetailed beautifully, making her one of the most sought-after celebrities in London,' he says. 'When we get wish lists from clients, she is always top.'

Helen Moore, editorial services director at markettiers4DC, says: 'Capital is increasingly doing a great job of owning London. We have incorporated it into a number of campaign strategies for clients trying to reach the cool, London-centric "it girl" audience.'

Since Global bought Capital's former owner, rival radio company GCap, the station has blossomed. Jackson says: 'We have really focused on getting it back to being a core hit music station. The breakfast show is in good shape, and pop artists know they have to be on Capital if they want to be successful.'

Moore agrees: 'While traditional opportunities are limited because Capital is used to interviewing A-listers and people with high media profiles, a strong opportunity does exist for relevant events happening in the vicinity, especially if there is celebrity attachment.'

Capital's own events programme reflects its clout in London. Its annual Jingle Bell Ball has been extended to two nights this year and will feature performances from pop heavyweights including Janet Jackson, Lady Gaga, Alexandra Burke and Shakira.

James Herring, joint MD of Taylor Herring, says: 'Getting out there and mingling with London off-air is really important and it seems to be working for Capital.'

QUICK FACTS
Audience: 1.62 million listeners (Source: Rajar)
Frequency: 95.8 FM
Website: capitalfm.com
Contacts: firstname.surname@capitalradio.com

A MINUTE WITH ... Paul Jackson, group programme director, Global Radio

- What is the competition like for Capital?

There are a lot of good breakfast shows in London, but for us the main competition would be The Chris Moyles Show on BBC Radio 1.

- How did you react to Moyles goading Johnny Vaughan when he joined Capital?

- We didn't, and don't, take that kind of thing seriously. We just got on with it.

- What makes an ideal feature or guest?

We cover big London events. We do red-carpet premieres at Leicester Square and have the stars on. We work with all the big London organisations. But our audience tends to want the likes of JLS and Lady Gaga. We have LBC for more serious topics and guests.

- Tell us about your charity, Help a London Child

We are doing a big push at the moment. Lisa Snowdon is jumping out of a plane and drive-time presenter Greg Burns appeared in Priscilla, Queen of the Desert and ran a half-marathon. We try to keep the momentum going year-round, but a couple of times a year we really focus on it.

Taken from PR Week

PRWeek Digital Essay

nospam@example.com (Russell Goldsmith) — Thu, 05 Nov 2009 09:50:54 +0000

As part of our contribution to this month's PR Week Digital Essay 'Be a leader in branded video' - http://www.prweek.com/uk/news/949264/Russell-Goldsmith-markettiers4DC---leader-branded-video/ - , I was also asked to respond to the question - "How should Neal's Yard Remedies have responded to the Guardian's bloggers?" which was in reference to the company's (lack of) participation in the Guardian's 'You ask, They answer' section - see http://www.guardian.co.uk/environment/ethicallivingblog/2009/may/26/you-ask-neals-yard-remedies

You can see all the responses from the Digital Essay contributors including mine at http://www.prweek.com/uk/news/947566/Neals-Yard-Remedies-responded-Guardians-bloggers/

TV spend holds up as public stays in

nospam@example.com (James Woodroof) — Wed, 19 Aug 2009 13:16:17 +0000

Read Robin Parker's article

BBC journalism controller: “no new editorial launches”

nospam@example.com (James Woodroof) — Wed, 19 Aug 2009 11:20:17 +0000

BBC journalism controller Nic Newman has categorically stated that the corporation will not be making any new editorial launches in the immediate future.

Last week’s announcement came as he also revealed that the news section of bbc.co.uk would undergo a redesign, to be unveiled early next year.

Newman said the revamp would include a ‘ramping-up’ in outgoing links from the website.

His comments come a month after the BBC revealed plans to supply its news video content to the Daily Mail, Daily Telegraph, Independent and Guardian, an offer rejected by News International and questioned by the Press Association.
In November last year, the corporation’s plan for a local online video network was rejected by the BBC Trust after heavy criticism from local and national newspaper groups.

Murdoch's online revolution

nospam@example.com (James Woodroof) — Thu, 13 Aug 2009 11:19:58 +0000

Pay-to-view website to launch in November; all News Corp websites to charge within a year

With advertising revenues falling dramatically in the face of one of the deepest economic downturns for decades, Rupert Murdoch has decided to use Britain’s most popular weekend newspaper - The Sunday Times (circulation 1m) - as a testbed for a radical new strategy designed to transform the finances of his British newspaper business by charging for online content. Murdoch has claimed that consumers are willing to pay for celebrity scoops and exclusive stories.

No announcement has been made as to the model of charging, which is to be a key factor in the scheme’s success. The plans form part of a wide-ranging overhaul of Murdoch's titles, including the Sun and News of the World. By flagging up one of the biggest strategic shifts in the history of News International so publicly, one must assume he is baiting competitors to follow his lead.

The British media will always have the BBC to contend with, who have a commitment to provide a free service. Nevertheless, it appears online opinion is split – some will avoid paying for content that is free elsewhere, but others will pay – if the content is worthy. Business-to-business and speciality content remain areas where people will pay, but it's a mistake to believe that the success in B2B publishing with paid content can (or will) be replicated with general news and consumer content.

B2B publications provide business-specific information that isn't available in the general press, making readers more likely to pay for it in print and online. Incidentally, this is why advertising revenue in B2B publications is more likely to stay healthy as sector-specific advertisers maintain access to a relevant and engaged audience. Murdoch will have been swayed by the Wall Street Journal and the FT who both charge for online content, as they firmly believe business and sport news are among the few kinds of content internet readers have shown a willingness to pay for.

So what does this mean for the online broadcasting industry? Recently, users online video usage has exploded with BBC iPlayer, YouTube and, to a lesser extent SkyPlayer, being extremely popular. A study on behalf of Deloitte found that the most viewed genres of online video were news and comedy, which 34% said they watched. Music ranked second, watched by 30%, with sport and documentaries/factual programming ranked third equal with 23% each.

Murdoch’s move is likely to fail unless the content is unique (and presumably visual) – users are unlikely to pay for news that is freely available on hundreds of other sites. But will they pay for comment? Time will tell.

Continue reading "Murdoch's online revolution"

Victory for Obama – a time for change

nospam@example.com (Holly Burrows) — Wed, 12 Nov 2008 11:03:18 +0000

This time last week we witnessed the finale of one of the most historic elections the world has ever seen. Obama is now getting to work on running the United States of America – soon to be all in a day’s work! "It's been a long time coming, but tonight... change has come to America," Obama declared.

After months of campaigning, Obama finally beat his closest rival, John McCain in a landslide victory. So a fresh start for the US and the world – the first ever black American President, and a time for ‘change’.

Obama achieved this by using ad space wisely, including placing ads on video games and TV. According to adweek.com, Obama’s television ad placement ‘was achieving 98 per cent reach and a frequency rate of 20 to 25 exposures a week to viewers 18-plus with his messages….McCain was reaching the same audience levels but with only about 10 exposures a week.” Adweek went on to say ‘Obama was completely saturating those markets….He got his messages across, about his character, the issues and differences between him and his opponent. And for constituents who want to learn more, he directed them to Web sites…’

Relying on blanket advertising is fine if your target audience is every adult in the population and you have a budget bigger than the turnover of many companies, but Barack Obama is also undoubtedly an excellent communicator with the personal touch, but what is also clear from this election is his unprecedented and progressive outlook in communicating via modern media channels to gain electoral support, coverage, younger/new voters, and even sponsorship. By launching his own website, online TV channel ‘Barack TV’, Obama blog, not to mention his infamous facebook site, enabled Obama to engage with a much wider and larger audience.

A prime example of how to communicate successfully, using a targeted campaign with both online and traditional media channels to compliment one another. A master class in effective PR Broadcast.

So a new President and young family in The White House from January 2009...and apparently a puppy too. A ‘first dog’ - things certainly do change! A historic time to witness and be part of – and definitely one to tell the grand kids….how long before the Presidential puppy has its own Facebook group?