Friday, February 3. 2012
RAJAR update February 2012
Posted by Russell Goldsmith
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Paul Temple from our Media Liaison team gave us a pretty comprehensive round up of the latest RAJAR results so we thought we'd share it with all of you ...
The BBC remains the dominant radio player with 55.5% of all listening, against the commercial sector's 42.4%.
Overall, digital radio accounted for 29.1% of all radio listening, up from 25% in the last quarter of 2010.
Digital audio broadcasting (DAB) radio accounted for 19.4% of all radio listening, up from 15.8% a year earlier.
Listening via digital TV and on the internet dropped back on the previous quarter, albeit marginally, to 4.5% and 3.4% respectively.
So the movers and shakers!!
BBC National
BBC Radio 1
Chris Moyles is in danger of being overtaken in the popularity stakes by BBC Radio 4's Today programme, fronted by John Humphrys, which had an average weekly audience of 7.15 million in the last three months of 2011, a whisker away from its biggest ever listenership and just 90,000 behind Moyles on Radio 1, who had an audience of 7.24 million.
BBC Radio 2
Radio 2 remained by some distance the UK's most popular radio station with an average weekly audience of 14.27 million listeners, ahead of Radio 1 with 11.67 million and Radio 4 with 10.83 million
Breakfast Show hosted by Chris Evans had an average weekly audience of 8.86 million for his Radio 2 breakfast show – meaning he remains by far the UK's favourite person to wake up to.
BBC Radio 3
Radio 3 has a weekly audience of 2.10 million listeners – compared to 2.05m last quarter and 2.22m last year. The network’s share is 1.3%, up from 1.1% last quarter and 1.2% last year. Breakfast changes were controversial, but appear to be working as the station’s morning show added 149,000 listeners this quarter to hit a weekly reach of 703,000 (up from 613k in Q4/10).
BBC Radio 4
Radio 4 insiders attributed Today's growing popularity to big news stories such as the faltering economy and fears of a double dip recession.
BBC Radio 5Live
5 Live, which has just completed its more from London to the new HQ in Manchester, has lost nearly a million listeners to fall to its lowest audience since 2009. The rolling news and sport station pulled in 6.23 weekly million listeners on average in the final three months of last year. It was marginally down on the previous three months but 12.2% down on the record 7.09 million that it drew in the final quarter of 2010.
The latest figures are the lowest since its audience of 6.11 million in the final three months of 2009 with the year-on-year fall of the station's share of the audience proving even more dramatic, down a fifth to 4.3% from 5.3%.
A Radio 5 spokesman said it had been a record audience for the station at the end of 2010, when its audience was boosted by its coverage of England's victorious Ashes tour of Australia
5 Live has faced increased competition from its commercial rival TalkSport in recent years, and lost a third of its live Premier League football matches to TalkSport and Absolute Radio at the beginning of the 2010/11 season.
BBC 6 Music
BBC 6 Music, the digital station that the corporation tried to axe, has celebrated its biggest audience of nearly 1.5 million listeners as it approaches its 10th birthday on the 11th March. 6 Music, whose presenters include Lauren Laverne, Jarvis Cocker and Elbow frontman Guy Garvey, had an average of 1.44 million weekly listeners in the final three months of 2011, according to the rajar figures released today.
Record audience for the weekday afternoon slot presented by Radcliffe and Maconie, drawing 477,000 listeners a week
6 Music was of course threatened with the axe in 2010 which prompted a huge protest from listeners and a big rise in its audience; it was later described as the best marketing campaign the station ever had.
With a 1.2% share of the total UK radio audience, 6 Music is now only a whisker behind BBC Radio 3, which has a 1.3% share of the audience. However, Radio 3 had rather more listeners, with an average weekly audience of 2.09 million
BBC Asian Music
The BBC Asian Network’s weekly reach was 472,000, from 477,000 last year and 507,000 last quarter
BBC World Service
Posted a UK reach of 1.39 million – from 1.46m last year and 1.50m last quarter
BBC Regional
No real year on year audience lift for the BBC's 40 local radio stations in England in the wake of controversial proposals to cut £15m from the budget and axe 280 jobs, although following a dip in Q2, we see a return in the last quarter, leveling the year out.
BBC local radio had an average of 7.3 million weekly listeners, up 45,000 on the previous quarter but down from 7.43 million at the end of 2010. Its share of the audience rose from 7.9% to 8.4%. The combined figure for Local Radio and National stations in Wales, Scotland and Northern Ireland is now at 9.60million listeners per week – from 9.50 last quarter and 9.84 last year.
About half of the planned local radio cuts will be reversed following an outcry from the public, politicians and religious leaders, although it remains to be seen exactly where the axe will now fall. David Holdsworth, Controller of BBC English Regions said:
BBC London
BBC London 94.9 had a weekly reach of 485,000 – up 2.3% on the previous quarter but down 3.4% year on year.
BBC Cornwall
Up from 152,000 to 173,000, 13.8% increase on the last quarter
BBC Radio Berkshire
Fell 12.4% from 145,000 to 127,000
BBC Radio Derby
Welcomed a big jump, 13.5% from 140,000 listeners to 159,000, a gain of 19,000 listeners
BBC Radio Humberside
Broke the 200,000 listener barrier, up from 175,000 to 204,000, 16.5% up Q on Q
BBC Radio Kent
Grew past the quarter million mark, with 259,000 listeners, just under 10% increase
BBC Radio Lancashire
Up 5.6% year on year and 12.5 on the last quarter with 243,000 listeners
BBC Radio Manchester
After suffering from a fairly consistent decline in listeners in recent rajars, Manchester finally welcome a return of listeners. They are up from 165,000 a year ago to 249,000 in the latest release
BBC Radio Stoke
The only real significant decline in quarterly results, down almost 17% from 209,000 to 174,000 listenenrs
BBC Radio Tees
Another good leap in quarterly figures from BBC Radio Tees, with a 23.8% rise to 135,000 listeners
Commercial
UTV
talkSPORT
Commentary from the 2011 Rugby World Cup has helped sports station talkSPORT post its best ever set of quarter 4 figures. The station’s 3.196m weekly audience is up 2% this quarter, and 3.5% year on year. 2.6m of its listeners (80%) are male and that its Saturday evening Premier League football commentaries are attracting nearly 10% more listeners now than they were 12 months ago.
Moz Dee, talkSPORT Programme Director and Sony Programmer of the Year, said:
You can see Moz's appearance on markettiers4dc's Broadcast Sessions here:
talkSPORT has also released website and smartphone app figures to coincide with the latest RAJAR numbers. It says talksport.co.uk receives around 2m unique users every month and saw a 89% increase in users in December 2011 compared with December 2010. The station’s iPhone app had 928,000 sessions in December – the highest ever in a single month and a 65% rise year on year.
UTV Local
Signal 1 in Stoke was the toast of the group with a new reach of 310,000 (up 17% year on year).
Calum Macaulay, Director of Local Radio for UTV Media said:
107.6 Juice FM in Liverpool’s hit its highest ever reach (195,000) and hours (1.5m)
Wire FM is up 22% on reach
Tower FM up 24% over the 12 months of 2011.
Macaulay added:
Absolute Radio
71% of Absolute Radio’s Network total listening is now via a Digital platform, against a industry average of 29%.
Quarterly figures remain static for the main Absolute Radio station, but has seen a 6% increase in London. The Christian O’Connell Breakfast Show has increased to 1.2 million reach, up by 22.7% from a year ago and 6.2% this quarter.
The latest figures for Absolute shows audience reach increased by over 25% since this time last year. Absolute pulled in 1.6 million listeners, down marginally on the previous quarter but up 16.3% year on year. The station has 11.2 million hours, an increase of 18.1% year on year and 8.8% on the quarter.
Double-digit year-on-year winners among the digital-only commercial stations included the Absolute pairing of Absolute 80s, up 24.5% (but down 18.7% on the quarter) to 828,000 and Absolute Radio 90s, up 18% to 348,000.
Clive Dickens, Chief Operating Officer said:
Bauer Radio
Across the UK, most of the Place (former Big City) stations are down in listeners this quarter, including Radio City, Key 103, Viking FM and CFM. Metro, TFM, Radio Aire, Hallam, and Cool FM all increased listeners.
Heat
Double-digit year-on-year winners among the digital-only commercial stations included Heat, up 16.3% to 648,000
Kiss
Fell behind Heart in London in terms of weekly reach with 1.87m, against Hearts 1.93m, however Kiss had the edge in terms of audience share, with 5.4% against Heart's 4.6%. The station has 4.2 million UK wide.
The Hits
Despite losing 12.4% of its audience remained one of the biggest commercial digital-only network with 984,000 listeners a week.
Magic
Flagship station Magic 105.4, occupys the number two commercial position in the capital, has enjoyed an increase in listeners. Figures are up quarter-on-quarter and year-on-year, helped by recent major TV marketing, guest presenter Michael Buble and a £100,000 prize competition.
Other Bauer:
Year-on-Year Radio City and Key 103 increased reach thanks largly to major promotional events.
Kerrang! lost listeners, as did Wave 105.
Dee Ford, group managing director radio, Bauer Media, said:
Bauer Scotland:
Forth One is up 25.4% in reach and hours up 35.5% year-on-year, although quarterly listener numbers have fallen.
Clyde 1, MFR and Northsound 2 have lost a few listeners, whilst Tay FM is enjoying an extra 1,000 listeners this quarter and Northsound 2 stays static.
Graham Bryce, Managing Director Bauer Radio Scotland, said:
Global Radio
Nationwide, Global's Capital network of stations was up 4.7% year on year to 7.08 million but sister network Heart – which has also been rolled out across the country – fell back 3.6% on 2010, down to 7.46 million.
Capital FM
Gone but not forgotten, Johnny Vaughan has left Capital on a high with its biggest audience for nearly eight years with 2.25 million average weekly listeners in the final quarter of 2011, up 14.9% year on year. Vaughan quit the station's breakfast show abruptly in November after nearly eight years.
The breakfast show remained by some distance the most popular commercial offering in London with an average of 1.32 million listeners between 6am and 10am. It was 16% up on the previous three months and nearly 22% up year on year. Overall the station regained the top spot among the London commercial stations from Bauer Radio's Magic.
Capital also had its biggest weekly reach since the first three months of 2004 – coincidentally the last quarter before Vaughan took over the breakfast show – when it had an audience of 2.34m but still has some way to go before it matches the 7.9% share of the London audience it had back then. It’s latest share was 5.9%, just ahead of Magic, which had 2.17 million weekly listeners and a 5.7% share.
Across the country, Capital stations in Birmingham, East Midlands and South Wales saw a drop in listeners this quarter whilst Manchester, South Coast and Yorkshire increased. Capital Scotland kept the same amount of listeners but saw an increase in hours. As a network, reach, share and total hours up quarter on quarter with an increase of 315,000 listeners year on year, with 7.1 million listeners now tuning in every week.
Ashley Tabor, Founder & Executive President said:
Heart
Heart took third place in London in terms of weekly reach with 1.93 million, ahead of Bauer-owned Kiss 100's 1.87 million.
Heart London's breakfast pairing of Jamie Theakston and Harriet Scott slipped from second to fourth in the capital with 814,000 listeners, overtaken by Magic 105.4's Neil Fox, with 848,000, and Kiss 100's Rickie, Melvin and Charlie, who were listened to by 838,000 people.
At Heart, 11 of the 14 stations are down in numbers (including London), with only Heart Solent and Heart Four Counties attracting new listeners. In the East Midlands, where Heart is only available digitally, the station has an extra 15,000 listeners this quarter. Nationally, 7.5 million listeners tune in every week.
XFM
The biggest faller in the Capital was another Global station, Xfm, which was down 6.7% on the previous three months and 23.3% year on year to 406,000.
Classic FM
Had a weekly reach of 5.36 million, but fell marginally on the previous three months, down 6.2% year on year. Classic FM is down very slightly, but when you have 5.3 million listeners, it’s hardly noticeable. Xfm in both London and Manchester also have a small drop of listeners this quarter.
Choice FM
enjoyed a rise in total audience, with 778,000 people now listening every week. In London alone the figure has dropped from 562,000 to 543,000.
Richard Park, Director of Broadcasting at Global Radio said:
GMG Radio
GMG Radio has seen a year-on-year increase across Real and Smooth Radio, taking it to 5.6 million adult listeners, but the figure is down from 5.7m in Q3. The figures include its London station losing 25% of its audience in the latest quarter.
Smooth Radio
Dropped 2.4% year on year and fell 25.5% on the quarter to 456,000. Smooth's national network had a weekly audience of 3.31 million, down 0.4% on the quarter but up 7.5% year on year.
Nationally, the station remains popular with 3.3 million listeners, 1 million of those listening on digital radio each week. The figures make it the UK’s second most listened to national commercial radio station. Simon Bates is celebrating his first year on Smooth Radio Breakfast and has grown the breakfast audience by 69,000 to almost 1.4 million a week year-on-year
Real Radio
All but one of the Real Radio stations lost listeners this quarter with Real Scotland being the exception. The Glasgow based station added an extra 26,000 listeners taking it back to the same audience it had at the beginning of the year.
Both former Rock Radio stations were also down in listener numbers this quarter after a re-brand to Real XS
GMG Radio Chief Executive Stuart Taylor said:
Orion Media
Orion’s stations continued to lose listeners ahead of their upcoming re-brand.
BRMB had one of its worst ever audience with 331,000 listeners, from 359,000 in the previous quarter
Wyvern and Mercia are also down quarter-on-quarter and year-on-year
Beacon saw a small increase.
All four stations will change to Free Radio later this year.
Celedor
Midwest Radio has recorded a great year-on-year increase from 18% to 24% reach,
The Breeze in Portsmouth increases hours by 61% and listeners by 26% since last survey
Other notable figures
Town 102 in Ipswich enjoying its best ever reach, hours and share,
Radio Pembrokeshire achieving 50% weekly reach.
JACK fm Bristol continues to attract a higher audience after its re-brand from Original
Channel 103 gets its highest ever weekly reach at 59% and 11.7 average hours, and U105 is celebrating an increase of 69,000 listeners taking the station to 211,000.
Rugby FM and Touch FM Stafford (sister stations) have both gained listeners
The Wolf in Wolverhampton increased the amount of people listening by 52%, with an increase of listening hours of 49% year on year.
96.2 The Revolution in Manchester lost 11,000 of its 48,000 listeners
Minster FM in York had another increase in weekly reach, as well as a 23% uplift in hours since last reporting period.
To see all of the rajar results see here: http://www.rajar.co.uk/listening/quarterly_listening.php
The BBC remains the dominant radio player with 55.5% of all listening, against the commercial sector's 42.4%.
Overall, digital radio accounted for 29.1% of all radio listening, up from 25% in the last quarter of 2010.
Digital audio broadcasting (DAB) radio accounted for 19.4% of all radio listening, up from 15.8% a year earlier.
Listening via digital TV and on the internet dropped back on the previous quarter, albeit marginally, to 4.5% and 3.4% respectively.
So the movers and shakers!!
BBC National
BBC Radio 1
Chris Moyles is in danger of being overtaken in the popularity stakes by BBC Radio 4's Today programme, fronted by John Humphrys, which had an average weekly audience of 7.15 million in the last three months of 2011, a whisker away from its biggest ever listenership and just 90,000 behind Moyles on Radio 1, who had an audience of 7.24 million.
BBC Radio 2
Radio 2 remained by some distance the UK's most popular radio station with an average weekly audience of 14.27 million listeners, ahead of Radio 1 with 11.67 million and Radio 4 with 10.83 million
Breakfast Show hosted by Chris Evans had an average weekly audience of 8.86 million for his Radio 2 breakfast show – meaning he remains by far the UK's favourite person to wake up to.
BBC Radio 3
Radio 3 has a weekly audience of 2.10 million listeners – compared to 2.05m last quarter and 2.22m last year. The network’s share is 1.3%, up from 1.1% last quarter and 1.2% last year. Breakfast changes were controversial, but appear to be working as the station’s morning show added 149,000 listeners this quarter to hit a weekly reach of 703,000 (up from 613k in Q4/10).
BBC Radio 4
Radio 4 insiders attributed Today's growing popularity to big news stories such as the faltering economy and fears of a double dip recession.
BBC Radio 5Live
5 Live, which has just completed its more from London to the new HQ in Manchester, has lost nearly a million listeners to fall to its lowest audience since 2009. The rolling news and sport station pulled in 6.23 weekly million listeners on average in the final three months of last year. It was marginally down on the previous three months but 12.2% down on the record 7.09 million that it drew in the final quarter of 2010.
The latest figures are the lowest since its audience of 6.11 million in the final three months of 2009 with the year-on-year fall of the station's share of the audience proving even more dramatic, down a fifth to 4.3% from 5.3%.
A Radio 5 spokesman said it had been a record audience for the station at the end of 2010, when its audience was boosted by its coverage of England's victorious Ashes tour of Australia
"Radio 5 live continues to perform strongly, with 12 successive quarters above 6 million it remains highly rated by our audience. A year ago we had the excitement of the Ashes which were a key feature of many 5 live programmes including Breakfast and without doubt attracted large numbers of listeners. The figures quarter on quarter are virtually unchanged."
5 Live has faced increased competition from its commercial rival TalkSport in recent years, and lost a third of its live Premier League football matches to TalkSport and Absolute Radio at the beginning of the 2010/11 season.
BBC 6 Music
BBC 6 Music, the digital station that the corporation tried to axe, has celebrated its biggest audience of nearly 1.5 million listeners as it approaches its 10th birthday on the 11th March. 6 Music, whose presenters include Lauren Laverne, Jarvis Cocker and Elbow frontman Guy Garvey, had an average of 1.44 million weekly listeners in the final three months of 2011, according to the rajar figures released today.
Record audience for the weekday afternoon slot presented by Radcliffe and Maconie, drawing 477,000 listeners a week
6 Music was of course threatened with the axe in 2010 which prompted a huge protest from listeners and a big rise in its audience; it was later described as the best marketing campaign the station ever had.
With a 1.2% share of the total UK radio audience, 6 Music is now only a whisker behind BBC Radio 3, which has a 1.3% share of the audience. However, Radio 3 had rather more listeners, with an average weekly audience of 2.09 million
BBC Asian Music
The BBC Asian Network’s weekly reach was 472,000, from 477,000 last year and 507,000 last quarter
BBC World Service
Posted a UK reach of 1.39 million – from 1.46m last year and 1.50m last quarter
BBC Regional
No real year on year audience lift for the BBC's 40 local radio stations in England in the wake of controversial proposals to cut £15m from the budget and axe 280 jobs, although following a dip in Q2, we see a return in the last quarter, leveling the year out.
BBC local radio had an average of 7.3 million weekly listeners, up 45,000 on the previous quarter but down from 7.43 million at the end of 2010. Its share of the audience rose from 7.9% to 8.4%. The combined figure for Local Radio and National stations in Wales, Scotland and Northern Ireland is now at 9.60million listeners per week – from 9.50 last quarter and 9.84 last year.
About half of the planned local radio cuts will be reversed following an outcry from the public, politicians and religious leaders, although it remains to be seen exactly where the axe will now fall. David Holdsworth, Controller of BBC English Regions said:
“These figures show that BBC Local Radio has consolidated recent gains and is on track to develop further growth in the long term.”
BBC London
BBC London 94.9 had a weekly reach of 485,000 – up 2.3% on the previous quarter but down 3.4% year on year.
BBC Cornwall
Up from 152,000 to 173,000, 13.8% increase on the last quarter
BBC Radio Berkshire
Fell 12.4% from 145,000 to 127,000
BBC Radio Derby
Welcomed a big jump, 13.5% from 140,000 listeners to 159,000, a gain of 19,000 listeners
BBC Radio Humberside
Broke the 200,000 listener barrier, up from 175,000 to 204,000, 16.5% up Q on Q
BBC Radio Kent
Grew past the quarter million mark, with 259,000 listeners, just under 10% increase
BBC Radio Lancashire
Up 5.6% year on year and 12.5 on the last quarter with 243,000 listeners
BBC Radio Manchester
After suffering from a fairly consistent decline in listeners in recent rajars, Manchester finally welcome a return of listeners. They are up from 165,000 a year ago to 249,000 in the latest release
BBC Radio Stoke
The only real significant decline in quarterly results, down almost 17% from 209,000 to 174,000 listenenrs
BBC Radio Tees
Another good leap in quarterly figures from BBC Radio Tees, with a 23.8% rise to 135,000 listeners
Commercial
UTV
talkSPORT
Commentary from the 2011 Rugby World Cup has helped sports station talkSPORT post its best ever set of quarter 4 figures. The station’s 3.196m weekly audience is up 2% this quarter, and 3.5% year on year. 2.6m of its listeners (80%) are male and that its Saturday evening Premier League football commentaries are attracting nearly 10% more listeners now than they were 12 months ago.
Moz Dee, talkSPORT Programme Director and Sony Programmer of the Year, said:
“Continued investment in our product of live sports rights and talent is clearly paying off. We were the only place to hear the biggest sporting tournament of last year – the 2011 Rugby World Cup and it’s great news that the event proved a draw for listeners. The audience is growing more aware of our live football and I’m really looking forward to a big year with commentary of live and exclusive Barclays Premier League and UEFA Champions League matches before the end of the season, as well as the football event of the year – the UEFA EURO 2012 tournament.”
You can see Moz's appearance on markettiers4dc's Broadcast Sessions here:
talkSPORT has also released website and smartphone app figures to coincide with the latest RAJAR numbers. It says talksport.co.uk receives around 2m unique users every month and saw a 89% increase in users in December 2011 compared with December 2010. The station’s iPhone app had 928,000 sessions in December – the highest ever in a single month and a 65% rise year on year.
UTV Local
Signal 1 in Stoke was the toast of the group with a new reach of 310,000 (up 17% year on year).
Calum Macaulay, Director of Local Radio for UTV Media said:
“Signal continues to go from strength to strength. It knows its audience inside and out, is unashamedly local and consistently produces great radio shows. The station is right up there with the best in British radio.”
107.6 Juice FM in Liverpool’s hit its highest ever reach (195,000) and hours (1.5m)
Wire FM is up 22% on reach
Tower FM up 24% over the 12 months of 2011.
Macaulay added:
“We’ve posted some great performances and it’s great to see our investment in Live Premier League football and Live Superleague paying dividends. We are proud to be local and are constantly investing to improve our local engagement.”
Absolute Radio
71% of Absolute Radio’s Network total listening is now via a Digital platform, against a industry average of 29%.
Quarterly figures remain static for the main Absolute Radio station, but has seen a 6% increase in London. The Christian O’Connell Breakfast Show has increased to 1.2 million reach, up by 22.7% from a year ago and 6.2% this quarter.
The latest figures for Absolute shows audience reach increased by over 25% since this time last year. Absolute pulled in 1.6 million listeners, down marginally on the previous quarter but up 16.3% year on year. The station has 11.2 million hours, an increase of 18.1% year on year and 8.8% on the quarter.
Double-digit year-on-year winners among the digital-only commercial stations included the Absolute pairing of Absolute 80s, up 24.5% (but down 18.7% on the quarter) to 828,000 and Absolute Radio 90s, up 18% to 348,000.
Clive Dickens, Chief Operating Officer said:
“This is a strong RAJAR for the Absolute Radio brand, bolstered by both on the quarter and the year in the highly competitive London Market. It’s also a great set of numbers from the Commercial Radio Breakfast Show of the Year, Christian O’Connell”.
Bauer Radio
Across the UK, most of the Place (former Big City) stations are down in listeners this quarter, including Radio City, Key 103, Viking FM and CFM. Metro, TFM, Radio Aire, Hallam, and Cool FM all increased listeners.
Heat
Double-digit year-on-year winners among the digital-only commercial stations included Heat, up 16.3% to 648,000
Kiss
Fell behind Heart in London in terms of weekly reach with 1.87m, against Hearts 1.93m, however Kiss had the edge in terms of audience share, with 5.4% against Heart's 4.6%. The station has 4.2 million UK wide.
The Hits
Despite losing 12.4% of its audience remained one of the biggest commercial digital-only network with 984,000 listeners a week.
Magic
Flagship station Magic 105.4, occupys the number two commercial position in the capital, has enjoyed an increase in listeners. Figures are up quarter-on-quarter and year-on-year, helped by recent major TV marketing, guest presenter Michael Buble and a £100,000 prize competition.
Other Bauer:
Year-on-Year Radio City and Key 103 increased reach thanks largly to major promotional events.
Kerrang! lost listeners, as did Wave 105.
Dee Ford, group managing director radio, Bauer Media, said:
“Bauer continues to believe strongly in the power of building personal relationships with our listeners, and the continued year-on-year growth of our Place and Passion portfolios gives further evidence that our strategy is working. Bauer is connecting and interacting with more listeners and more advertisers by championing local talent and tailor made programming for our Place Portfolio stations, as well as investing further in our digital teams to create greater engagement from our Passion stations, with Kiss at the helm.”
Bauer Scotland:
Forth One is up 25.4% in reach and hours up 35.5% year-on-year, although quarterly listener numbers have fallen.
Clyde 1, MFR and Northsound 2 have lost a few listeners, whilst Tay FM is enjoying an extra 1,000 listeners this quarter and Northsound 2 stays static.
Graham Bryce, Managing Director Bauer Radio Scotland, said:
“After strong growth over the past year, this was a consolidating quarter for the Bauer Radio Scotland portfolio, with all stations retaining their market leading position.
Global Radio
Nationwide, Global's Capital network of stations was up 4.7% year on year to 7.08 million but sister network Heart – which has also been rolled out across the country – fell back 3.6% on 2010, down to 7.46 million.
Capital FM
Gone but not forgotten, Johnny Vaughan has left Capital on a high with its biggest audience for nearly eight years with 2.25 million average weekly listeners in the final quarter of 2011, up 14.9% year on year. Vaughan quit the station's breakfast show abruptly in November after nearly eight years.
The breakfast show remained by some distance the most popular commercial offering in London with an average of 1.32 million listeners between 6am and 10am. It was 16% up on the previous three months and nearly 22% up year on year. Overall the station regained the top spot among the London commercial stations from Bauer Radio's Magic.
Capital also had its biggest weekly reach since the first three months of 2004 – coincidentally the last quarter before Vaughan took over the breakfast show – when it had an audience of 2.34m but still has some way to go before it matches the 7.9% share of the London audience it had back then. It’s latest share was 5.9%, just ahead of Magic, which had 2.17 million weekly listeners and a 5.7% share.
Across the country, Capital stations in Birmingham, East Midlands and South Wales saw a drop in listeners this quarter whilst Manchester, South Coast and Yorkshire increased. Capital Scotland kept the same amount of listeners but saw an increase in hours. As a network, reach, share and total hours up quarter on quarter with an increase of 315,000 listeners year on year, with 7.1 million listeners now tuning in every week.
Ashley Tabor, Founder & Executive President said:
“I’m delighted to see Capital performing so well in London and across the UK. This demonstrates the network’s growing popularity and reinforces our strategy of national brands delivered locally. Congratulations to the entire team.”
Heart
Heart took third place in London in terms of weekly reach with 1.93 million, ahead of Bauer-owned Kiss 100's 1.87 million.
Heart London's breakfast pairing of Jamie Theakston and Harriet Scott slipped from second to fourth in the capital with 814,000 listeners, overtaken by Magic 105.4's Neil Fox, with 848,000, and Kiss 100's Rickie, Melvin and Charlie, who were listened to by 838,000 people.
At Heart, 11 of the 14 stations are down in numbers (including London), with only Heart Solent and Heart Four Counties attracting new listeners. In the East Midlands, where Heart is only available digitally, the station has an extra 15,000 listeners this quarter. Nationally, 7.5 million listeners tune in every week.
XFM
The biggest faller in the Capital was another Global station, Xfm, which was down 6.7% on the previous three months and 23.3% year on year to 406,000.
Classic FM
Had a weekly reach of 5.36 million, but fell marginally on the previous three months, down 6.2% year on year. Classic FM is down very slightly, but when you have 5.3 million listeners, it’s hardly noticeable. Xfm in both London and Manchester also have a small drop of listeners this quarter.
Choice FM
enjoyed a rise in total audience, with 778,000 people now listening every week. In London alone the figure has dropped from 562,000 to 543,000.
Richard Park, Director of Broadcasting at Global Radio said:
“A good solid performance from our Global stations. We finish the year with our three networks enjoying growth, particularly with the amount of time listeners are spending on our channels.”
GMG Radio
GMG Radio has seen a year-on-year increase across Real and Smooth Radio, taking it to 5.6 million adult listeners, but the figure is down from 5.7m in Q3. The figures include its London station losing 25% of its audience in the latest quarter.
Smooth Radio
Dropped 2.4% year on year and fell 25.5% on the quarter to 456,000. Smooth's national network had a weekly audience of 3.31 million, down 0.4% on the quarter but up 7.5% year on year.
Nationally, the station remains popular with 3.3 million listeners, 1 million of those listening on digital radio each week. The figures make it the UK’s second most listened to national commercial radio station. Simon Bates is celebrating his first year on Smooth Radio Breakfast and has grown the breakfast audience by 69,000 to almost 1.4 million a week year-on-year
Real Radio
All but one of the Real Radio stations lost listeners this quarter with Real Scotland being the exception. The Glasgow based station added an extra 26,000 listeners taking it back to the same audience it had at the beginning of the year.
Both former Rock Radio stations were also down in listener numbers this quarter after a re-brand to Real XS
GMG Radio Chief Executive Stuart Taylor said:
“To grow our listener number by 7.2% year on year in a competitive and volatile environment, is a fantastic result, confirming not only the appetite for Smooth Radio`s unique sound but also the strength of the Real Radio brand. I am so proud of our talented teams and really pleased the hard work of the last year is bearing fruit. Simon Bates on Smooth Breakfast is proving a huge success and our multi-platform approach has delivered a significant 17% growth in digital listening.”
Orion Media
Orion’s stations continued to lose listeners ahead of their upcoming re-brand.
BRMB had one of its worst ever audience with 331,000 listeners, from 359,000 in the previous quarter
Wyvern and Mercia are also down quarter-on-quarter and year-on-year
Beacon saw a small increase.
All four stations will change to Free Radio later this year.
Celedor
Midwest Radio has recorded a great year-on-year increase from 18% to 24% reach,
The Breeze in Portsmouth increases hours by 61% and listeners by 26% since last survey
Other notable figures
Town 102 in Ipswich enjoying its best ever reach, hours and share,
Radio Pembrokeshire achieving 50% weekly reach.
JACK fm Bristol continues to attract a higher audience after its re-brand from Original
Channel 103 gets its highest ever weekly reach at 59% and 11.7 average hours, and U105 is celebrating an increase of 69,000 listeners taking the station to 211,000.
Rugby FM and Touch FM Stafford (sister stations) have both gained listeners
The Wolf in Wolverhampton increased the amount of people listening by 52%, with an increase of listening hours of 49% year on year.
96.2 The Revolution in Manchester lost 11,000 of its 48,000 listeners
Minster FM in York had another increase in weekly reach, as well as a 23% uplift in hours since last reporting period.
To see all of the rajar results see here: http://www.rajar.co.uk/listening/quarterly_listening.php
Sunday, October 9. 2011
Each Wednesday at markettiers4dc, we run an internal 'Lunch & Learn' session where one of the teams shares with the rest of us some key industry knowledge, recent successful case studies, or simply tips on how best to do our job of broadcast communications!
This week, our media liaison team presented an excellent session on how best to achieve National Radio coverage for our clients. Given they have already delivered close to 600 items of national coverage in 2011, they probably know what they're talking about! And as we believe knowledge should be free and shared, we wanted to provide you with their slides too.
The presentation includes information about the opportunities on:
- Radio 4 - including Farming Today, Today Programme, World at One, PM, Woman's Hour, and You and Yours
- 5Live - including the Morning Report, 5Live Breakfast, Derbyshire, Fogarty and Bacon
- Radio2 - including Evans, Vine and Mayo
- Radio1 - Moyles, Fearne, James and Mills including studio cams - Our campaign with Elmo was billed as Greg James' best guest ever - you can see it on webcam at http://www.youtube.com/watch?v=NBiEMPbbERU - Also information on Newsbeat
- Sky News Radio - including type of stories and syndication
- Working with GNS
- Business and the BBC
To request a copy of the slides, simply email info@markettiers4dc.com with your name and company details and if you would also like us to come and present them to your team as a one hour workhsop, then just get in touch to book at a cost of £50/attendee - all proceeds go to our JustGiving page to raise money for Teenage Cancer Trust - http://www.justgiving.com/markettiers4dc2011
Friday, September 23. 2011
Wed 5th Oct, 10-4pm, Channel 4, London (Workshop)
Thu 6th Oct, 9-6pm, Covent Garden London (Conference)
We're happy to plug an event organised by our friends at Chinwag as they have offered our clients and readers of our blog a £100 discount - see below
This new conference from the organisers of Social Media Week London, comes to London on 5th and 6th Oct 2011. Delving deep into all aspects of Facebook Marketing, from developing an effective strategy through to tactics that work (and don't), looking at advertising, games, mobile, apps, engagement, metrics and a glance into the future.
Hear from Facebook and brands including Dell, Channel 4 with case studies, expert advice and the wisdom of experience from leading agencies 1000heads, W+K London, SocialOptic and “Me and My Web Shadow” author Antony Mayfield. With more top brands still under wraps this is one conference you don't want to miss out on.
For those in need of some hands-on practical experience, there’s the Facebook Marketing: Bootcamp kindly hosted at Channel 4’s offices in London. The day led by Lauren Fisher of social media experts, Simply Zesty the day will provide an in-depth tour of the tools and techniques to get you started.
Early bird conference tickets start from only £199, so don't hang around to get yours!
Discount code: markettiers4dc
Friday, September 23. 2011
Green Schools Revolution Wakes The Nation
Posted by Russell Goldsmith
at
12:03
This week the Co-operative launched their Green Schools Revolution designed to bring practical environmental studies to the fore across UK schools. With over 2500 schools already signed up, markettiers4dc were tasked with generating maximum broadcast exposure for the programme, set up as part of The Co-operative's £30 million Inspiring Young People campaign.
With access to campaign spokesperson & sustainability ambassador, farmer Jimmy Doherty, we created compelling research headlines to underpin the campaign messaging and turned a Surrey school's head-teacher's office into a radio studio for the day. Nationwide coverage was achieved with highlights including a live interview and trails from the school on ITV’s Daybreak and high impact regional BBC radio features including BBC Cumbria, BBC Suffolk and BBC South West.
Working closely with the brand, markettiers4dc were also able to secure filming opportunities at smaller events at schools across the country to generate local evening news coverage across the BBC and ITV network.
The campaign was successful in generating not only high-profile coverage but a real sense of buzz around the launch, with Jimmy on hand in the classroom to deliver a Green Schools Revolution lesson in real time, providing engaging opportunities for broadcast and print media to tell a very visual story.
Friday, September 23. 2011
August 2011 saw a landmark win for markettiers4dc when Nissan International, the European subsidiary of global giant Nissan Motor Co Ltd appointed the agency to handle broadcast services on a number of high profile projects and events across Europe, Africa, Middle East and India.
The work, on a preferred supplier basis, began almost immediately, focused around behind the scenes video production for Japan’s second biggest car company and creating and capturing content around key industry announcements from the Frankfurt International Motor Show. Forthcoming projects are expected to include product launches, road testing and live events as well as an emphasis on the Zero Emission segment.
The brand, which employs 150,000 globally and is a major employer in the North East of England, appointed Markettiers4dc following a competitive pitch. “They demonstrated strategic brand insight and creativity as well as a proven international broadcast expertise” according to Fernando Menezes, General Manager, Corporate Communications for Europe, Africa, Middle East and India.
The win builds on the agencies growing reputation in the automotive sector including project work for Nissan Motor (GB) Ltd.
The work, on a preferred supplier basis, began almost immediately, focused around behind the scenes video production for Japan’s second biggest car company and creating and capturing content around key industry announcements from the Frankfurt International Motor Show. Forthcoming projects are expected to include product launches, road testing and live events as well as an emphasis on the Zero Emission segment.
The brand, which employs 150,000 globally and is a major employer in the North East of England, appointed Markettiers4dc following a competitive pitch. “They demonstrated strategic brand insight and creativity as well as a proven international broadcast expertise” according to Fernando Menezes, General Manager, Corporate Communications for Europe, Africa, Middle East and India.
The win builds on the agencies growing reputation in the automotive sector including project work for Nissan Motor (GB) Ltd.
