Sunday, February 7. 2010
Overview
One or two surprises have made themselves apparent with the latest listening figures for Quarter 4, 2009. Which is good after the damp squid that was Q3.
Wogan has held his own as he left BBC Radio 2, handing over 8.1million listeners to Chris Evans. BBC Radio 1's Chris Moyles added 200,000 listeners but what did Radio 3 do to lose 320,000 fans?
In the commercial radio sector, Heart is back as London's number one station, followed by stable-mate Capital FM. It means former champion Magic 105.4 is now number three, when counting bums on seats rather than market share. If share if your game, Magic is number one and LBC takes 2nd place.
talkSPORT has registered its highest ever market share, and Absolute is pleased with its listener loyalty.
We haven't inspected all the figures for the individual Heart's yet, but Global Radio tells us the network of 33 stations adds 300,000 listeners year-on-year – which generally means the quarter-on-quarter figures weren't as hot.
Andrew Harrison, chief executive of RadioCentre said: "The figures for local commercial radio highlight that local commercial radio is at the top of its game and delighting its audience. With an increase in listening for all radio across the board, and the number of listeners tuning into DAB showing encouraging growth, it's clear that Britain loves radio.”
Digital listening share increased marginally this quarter (11.4 per cent to 13.7), but more houses now have a DAB set, which can only be good news.
Overall, 46 million adults (45.7m last quarter) or 89.6 per cent of the UK population over 15 tuned in to their favourite radio station each week in the last quarter of 2009.
This time round, Kick FM and Kestral are not taking part in the survey, whilst Kingdom FM and Yorkshire Radio have revised TSAs. There are change of names for Pulse Classic Gold to Pulse 2 and The Coast drops the "was Original 106" tag from their station reporting title.
Local radio RAJAR round-up
BRMB has hit an all time listening low with 66,000 listeners leaving the station in the past three months, and total hours continuing to fall.
The station, which is currently claiming to be "under construction" is hoping to return to its glory days under new owners Orion Media.
In the Global portfollio, Heart Northants reports its biggest audience in five years, Heart North Devon is also benefitting from the Heart re-brand and Galaxy stations in Southampton, Scotland and the North East has shown major increase in listeners.
Looking at the independents, 3TR FM drops back down to 23 per cent reach (from 27 per cent), Brunel FM has dropped from 18,000 to 12,000 listeners, Dearne FM continues to shed listeners and Juice FM Liverpool is down in reach and hours. (Seems all stations in Liverpool have lost this quarter)
Lite FM returns to RAJAR with worse figures than when they left, with over half the hours they had a year ago and The Revolution has posted a dip in listeners this quarter, but still show an improvement on a year ago.
Meanwhile, 3FM has an impressive yearly increase, going from 22 per cent reach last year to 33 per cent today and 107 The Bee continues to enjoy a high average hours of 16.2. At Tindle, Island FM Guernsey has the highest listening share in any area, with 35.5 per cent of people in their TSA listening whilst Channel 103 Jersey gains a weekly reach of 53 per cent.
Over at the Beeb, BBC Hereford and Worcester takes a hit on the total hours, which now stands at under one million for the first time in recent history, and BBC Radio Merseyside drops 24,000 listeners to an all time low of 279,000 listeners.
Radio Norfolk is down 22 thousand people whilst Radio Nottingham lost 28 thousand listeners this quarter.
JACK fm has its highest ever listening figures with an extra 7,000 people now listening every week. General Manager Ian Walker said: “Oxfordshire clearly appreciates having a truly local radio station which doesn’t just play the same 10 songs over and over, and which continues to buck the trend of homogenised, clinical networked radio. Thank you Oxfordshire!
At UKRD / TLRC, hours are up at Spire FM, whilst 2BR, Alpha Radio, Durham FM, and Minster FM see market gains.
Commenting on the latest result for UKRD, Group Programme Director Phil Angell said, “Does anyone ever read down as far as this on a RAJAR press release? Look, some of our stations went up a bit and some of them went down a bit just like has happened with the Heart stations. Mind you, if you look closely at our 25-34 males on a Wednesday lunchtime....”
Good on ya, Phil.
One or two surprises have made themselves apparent with the latest listening figures for Quarter 4, 2009. Which is good after the damp squid that was Q3.
Wogan has held his own as he left BBC Radio 2, handing over 8.1million listeners to Chris Evans. BBC Radio 1's Chris Moyles added 200,000 listeners but what did Radio 3 do to lose 320,000 fans?
In the commercial radio sector, Heart is back as London's number one station, followed by stable-mate Capital FM. It means former champion Magic 105.4 is now number three, when counting bums on seats rather than market share. If share if your game, Magic is number one and LBC takes 2nd place.
talkSPORT has registered its highest ever market share, and Absolute is pleased with its listener loyalty.
We haven't inspected all the figures for the individual Heart's yet, but Global Radio tells us the network of 33 stations adds 300,000 listeners year-on-year – which generally means the quarter-on-quarter figures weren't as hot.
Andrew Harrison, chief executive of RadioCentre said: "The figures for local commercial radio highlight that local commercial radio is at the top of its game and delighting its audience. With an increase in listening for all radio across the board, and the number of listeners tuning into DAB showing encouraging growth, it's clear that Britain loves radio.”
Digital listening share increased marginally this quarter (11.4 per cent to 13.7), but more houses now have a DAB set, which can only be good news.
Overall, 46 million adults (45.7m last quarter) or 89.6 per cent of the UK population over 15 tuned in to their favourite radio station each week in the last quarter of 2009.
This time round, Kick FM and Kestral are not taking part in the survey, whilst Kingdom FM and Yorkshire Radio have revised TSAs. There are change of names for Pulse Classic Gold to Pulse 2 and The Coast drops the "was Original 106" tag from their station reporting title.
Local radio RAJAR round-up
BRMB has hit an all time listening low with 66,000 listeners leaving the station in the past three months, and total hours continuing to fall.
The station, which is currently claiming to be "under construction" is hoping to return to its glory days under new owners Orion Media.
In the Global portfollio, Heart Northants reports its biggest audience in five years, Heart North Devon is also benefitting from the Heart re-brand and Galaxy stations in Southampton, Scotland and the North East has shown major increase in listeners.
Looking at the independents, 3TR FM drops back down to 23 per cent reach (from 27 per cent), Brunel FM has dropped from 18,000 to 12,000 listeners, Dearne FM continues to shed listeners and Juice FM Liverpool is down in reach and hours. (Seems all stations in Liverpool have lost this quarter)
Lite FM returns to RAJAR with worse figures than when they left, with over half the hours they had a year ago and The Revolution has posted a dip in listeners this quarter, but still show an improvement on a year ago.
Meanwhile, 3FM has an impressive yearly increase, going from 22 per cent reach last year to 33 per cent today and 107 The Bee continues to enjoy a high average hours of 16.2. At Tindle, Island FM Guernsey has the highest listening share in any area, with 35.5 per cent of people in their TSA listening whilst Channel 103 Jersey gains a weekly reach of 53 per cent.
Over at the Beeb, BBC Hereford and Worcester takes a hit on the total hours, which now stands at under one million for the first time in recent history, and BBC Radio Merseyside drops 24,000 listeners to an all time low of 279,000 listeners.
Radio Norfolk is down 22 thousand people whilst Radio Nottingham lost 28 thousand listeners this quarter.
JACK fm has its highest ever listening figures with an extra 7,000 people now listening every week. General Manager Ian Walker said: “Oxfordshire clearly appreciates having a truly local radio station which doesn’t just play the same 10 songs over and over, and which continues to buck the trend of homogenised, clinical networked radio. Thank you Oxfordshire!
At UKRD / TLRC, hours are up at Spire FM, whilst 2BR, Alpha Radio, Durham FM, and Minster FM see market gains.
Commenting on the latest result for UKRD, Group Programme Director Phil Angell said, “Does anyone ever read down as far as this on a RAJAR press release? Look, some of our stations went up a bit and some of them went down a bit just like has happened with the Heart stations. Mind you, if you look closely at our 25-34 males on a Wednesday lunchtime....”
Good on ya, Phil.
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