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Sunday, February 7. 2010

Posted by Nik Harta in The Cast
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It's all change in London for the top three commercial radio stations, as Global takes the top two positions for number of listeners for the first time for Heart and Capital under their new owners.

Bauer Media's Magic 105.4 drops to 3rd place behind Capital FM at two and Heart 106.2 on top, for the first time in almost three years.

However, if you calculate your success by share, Magic remains on top with 6.1, and LBC enjoys the longest commercial hours at 13.6 (compared to Heart's 5.3 and Capital's 4.9).

There's not much in the numbers though, as Heart is now listened to by 1.881million, compared to Capital's 1.827 and Magic's 1.821.

Kiss is not far behind with 1.605million, whilst LBC takes 5th place with 841,000.

Elsewhere, LBC News 1152 has lost almost 150,000 listeners this quarter, and GMG's Smooth Radio loses over a quarter of its listenership dropping from 583,000 to 414,000.

Global's Ashley Tabor, Founder and Group CEO said: “This is a landmark day for Global Radio, taking the Number 1 and 2 positions in London! It’s a target that the whole team here has been working to for some time and I’m delighted the hard work has paid off.”

Richard Park, Director of Broadcasting at Global Radio said: “We have worked hard to consolidate and re-structure our brands and today’s results show our ongoing commitment is paying off. We’re absolutely delighted.”

Steve Parkinson, MD of Bauer Radio London said: “I’m especially pleased that Magic’s share is number one again."


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