As part of our contribution to this month's PR Week Digital Essay 'Be a leader in branded video' - http://www.prweek.com/uk/news/949264/Russell-Goldsmith-markettiers4DC---leader-branded-video/ - , I was also asked to respond to the question - "How should Neal's Yard Remedies have responded to the Guardian's bloggers?" which was in reference to the company's (lack of) participation in the Guardian's 'You ask, They answer' section - see http://www.guardian.co.uk/environment/ethicallivingblog/2009/may/26/you-ask-neals-yard-remedies

You can see all the responses from the Digital Essay contributors including mine at http://www.prweek.com/uk/news/947566/Neals-Yard-Remedies-responded-Guardians-bloggers/