The number of printed publications investing in their online exploits is continuing to rise, with growing numbers of magazines and news papers going the full hog, and converting to ‘online only’ format.

The world's oldest newspaper have stopped printing their publications and focused on publishing online. The newspaper, Sweden’s tongue twisting “Post-och Inrikes Tidningar”, may have been founded in the late 17th century, but seems to be embracing the online world with both wrinkly hands. The newspaper will be joining the likes of the US editions of FHM and ElleGirl, which both jumped shipped to online only formats at the tail end of last year due to a perceived lack of future ad growth.

The following quote from www.foliomag.com http://www.foliomag.com covers the major issue that faces these publications in the online arena:

“Part of the problem is that magazine publishers need to cope with the new experience of being a small fish in a big pond. Sites such as TeenPeople.com and ElleGirl.com post impressive traffic relative to print circulations but lag far behind other sites that cater to their audience, such as Myspace. Sports Illustrated is the dominant print sports brand and SI.com is an extremely successful Web entity, yet it is about the fifth largest sports Web site by traffic”