Friday, July 25. 2008
The quarterly RAJAR figures have been released for Q2 2008, and in the latest round of the ratings battle the BBC have taken a slight dip. Chris Moyles and breakfast godfather Wogan both lost listeners. BBC local stations also lost share in the last quarter with BBC Solent, Jersey, Three Counties and Kent amongst a long list of those reporting woes.
Conversely commercial radio stations achieved a great set of results. In London Neil Fox’s breakfast took the sought after top spot for Magic's breakfast show. Elsewhere Island FM and The Bee posted impressive share increases.
Overall the picture for radio is good, and digital continues to notch up total share of listenership, up a tiny 0.1% in the last quarter. The number of people listening on mobile phone is up by 3.3%, the biggest quarterly jump to date.
With the likes of Kiss 100 announcing content will be available on the new iPhone, this is set to continue. But I’m confused, surely listening to a show on a 3g mobile makes me an online listener?






