In the forthcoming issue of our newsletter Onward (coming in the next few weeks, sign up here for a free copy) we feature an article about the power of research and how a local bias will help gain extensive radio coverage. 

Our thinking is backed up by Radio Centre’s latest survey which has some pretty impressive statistics about the impact of radio news.

On average, local radio stations transmit 20 news bulletins of around 3 minutes each day.  69% of all radio news bulletins contain local news stories. What’s more 93% of stations are transmitting content live online.

To give you an idea of sheer scale of the opportunity the survey reminds us that 347 UK Commercial Radio stations attract a weekly audience of 31 million adults, who listen for over 424 million hours each week.  That’s about half of the total UK population.

Download a pdf of the full survey here.