You know, for the past 18 months we’ve had a slide in our convergence workshop discussing what is more important when it comes to ‘TV’ interviews – 30 seconds on BBC Breakfast, or a ‘TV’ style interview with the editor of FT.com that is then made available ondemand via the FT web site – for those who have attended our workshops, they’ll confirm I’m not making this up! So it comes as no surprise to read in on nma.co.uk that The Financial Times will host daily videos on its website throughout next week's World Economic Forum (WEF) in Davos, Switzerland, with FT journalists offering analysis and interviews with WEF attendees. The story says that a web page has been launched to host all WEF coverage at ft.com/davos, which will include videos, daily diaries from attendees like Conservative party leader David Cameron, as well as immediate news and comment and that FT.com has steadily added to its video content over the past year, and soft-launched its 'Daily View' video service in December 2006, offering comment on the top corporate or market news of the day. Hence why we’ve banging on at our clients to literally think outside of the box known as our TV set, and consider media days where a ‘TV’ interview does not necessarily mean you will watch it on TV.