No, absolutely not.

The second instalment of Rajar’s catchily named ‘Podcasting and Radio via The Internet’ survey was published this week and it makes for encouraging viewing. (Link above opens a pdf)

9.4 million people in the UK are now listening to radio online, be it live or listen again this figure is up by 1.3 million since the last survey in October last year, impressive stuff.

The survey also goes on to show that podcasting is on the up, with 3.7 million now regularly downloading podcasts.  Also encouraging is the fact that podcasts are becoming a bigger part of the listening diet with the average respondent subscribing to 3.59 casts up from 3.16.

The best statistic that this report identifies proves our view that Radio is the most adaptable channel.  Rather than diluting radio audiences the web is extending radio’s reach with 13% of respondents now listening to ‘more live radio’ as a result of listen again functionality.

As radio continues to grow and the media continues to change, the nature of its influence is evolving.  Radio Centre’s latest paper shows that in spite of the illicit, and under threat, bit torrent generation, 56% of people are still hearing new music first on radio.

In short, radio just keeps on delivering.