ITV.com bosses are rubbing their hands with glee after Britain’s Got Talent rocketed their video traffic figures to over 12 million views in May alone.

ITV credits a fresh site re-design and the growth of ITV local which has grown by 18% since the start of the year.  ITV’s investment delivers a site where videos have their own tab in search results and their player puts video content at the heart of each page.

This is all great news for broadcast and shows how a commercial operator is successfully re-packaging content for an online audience, complete with in-line ads on most of its clips.  In the light of warnings about reductions in online ad spend it will be interesting to see whether ITV continue to invest over the coming months.