The much-feared gap between urban and rural broadband take up was finally laid to rest by Ofcom today.  The BBC and Metro report that 59% of rural households are connected to broadband compared to 57% of their urban neighbours.  Sunderland came out as the most connected town, while Glasgow came bottom.  Interestingly, Ofcom suggested  ‘Glasgow's position probably reflected low levels of household income and computer ownership’ which goes to show that broadband has still to be fully adopted by the C2s and Ds of society.  You can see the full executive summary of the report on the ofcom site

What this article does suggest to me, is that convergent technologies are now becoming the norm, and while rapid adoption is still limited to younger, more economically mobile consumers society as a whole is starting catch up.

Ofcom now puts the figure of ‘Engaged (20%)’ and ‘Pragmatists (30%)’, that’s 50% of the UK population moving in the right direction, as the cost of entry falls, the rate of adoption can only increase.