The ever expanding Virgin brand has now introduced a novel service to their US mobile phone customers. Virgin Mobile has created a zine for consumers on their network that updates the users regularly with music news, reviews, tour/festival updates, chart rundowns and other essential info for even the most dedicated of music fans.

http://www.virginmobileusa.com/stuff/music/headliner.do?initCookies=true

It's interesting to see the downloadable file has been positioned as a magazine as it will also have live updates via RSS and provide search facilities for live events based on artist, city, or venue - much like the increasingly popular UGC music site www.tourfilter.com