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Friday, April 27. 2007

Posted by Paul Simmons in Convergence
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The popular entertainment brand Sony is to launch a video-sharing rival to YouTube. The service will make Sony the latest to challenge the Google-owned YouTube. Only last month, News Corporation and NBC Universal agreed to form a partnership to take on YouTube. The two US media giants plan to make thousands of hours of programming, movies and clips available that the two have in their vast catalogues. After launching the service in Japan, Sony said it planned to roll it out internationally after gauging its initial impact in its home market. Last month, Viacom said it was to sue Google and the content sharing site for over £517m, claiming the search engine firm has committed "massive copyright infringement".

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