Tuesday, April 17. 2007
Residents of the Argentinean city Buenos Aires, will be choosing their new Governor this June, and will be treated to a new media technique being debuted to entice voters. In order to reach the young, trendy and ever elusive electorate, the political advisers have turned to the web 2.0 revolution, and in particular the UGC site YouTube to help improve the image of the main candidates; Mauricio Macri, Daniel Filmus , Jorge Telerman and Elisa Carrió.
Through YouTube, Argentinean voters can see TV programs clips, candidates talking with neighbours and party campaign launchings. The emphasis of the campaign is to make good use of the interactive element of USG/social networking mediums, and though only on a small scale, it shows how usually traditional industries such as politics, are heading online to target marketing savvy consumers.
Below are links to some examples of recent postings from the campaign on YouTube:
http://www.youtube.com/watch?v=xgZr0YCh4AQ&eurl=http%3A%2F%2Fwww%2Ebaspotting%2Eblogspot%2Ecom%2F
http://www.youtube.com/watch?v=g0dubvv0RwE&eurl=http%3A%2F%2Fwww%2Ebaspotting%2Eblogspot%2Ecom%2F
http://www.youtube.com/watch?v=iwYBgaI4k4c&eurl=http%3A%2F%2Fwww%2Ebaspotting%2Eblogspot%2Ecom%2F
Through YouTube, Argentinean voters can see TV programs clips, candidates talking with neighbours and party campaign launchings. The emphasis of the campaign is to make good use of the interactive element of USG/social networking mediums, and though only on a small scale, it shows how usually traditional industries such as politics, are heading online to target marketing savvy consumers.
Below are links to some examples of recent postings from the campaign on YouTube:
http://www.youtube.com/watch?v=xgZr0YCh4AQ&eurl=http%3A%2F%2Fwww%2Ebaspotting%2Eblogspot%2Ecom%2F
http://www.youtube.com/watch?v=g0dubvv0RwE&eurl=http%3A%2F%2Fwww%2Ebaspotting%2Eblogspot%2Ecom%2F
http://www.youtube.com/watch?v=iwYBgaI4k4c&eurl=http%3A%2F%2Fwww%2Ebaspotting%2Eblogspot%2Ecom%2F
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The IAB recently ran an interestsing article entitled "Does the internet really have a meaningful role to play in political debate?" see http://www.iabuk.net/en/1/politicsonline.mxs - which was interesting enough for me to read to the end, AND even post a response! Here's what I posted back . . .
As a follow up to your article, I thought you might like to know about an excellent event we ran last month when Grant Shapps MP for Welwyn & Hatfield, took the initiative of inviting two representatives from the NHS Trust and a local campaigner to take part in a Question Time style debate live online - the ondemand version of which can still be seen at: http://www.webchats.tv/webchat.php?ID=352&past=yes - in response to the potential closure of a local hospital.
Residents of the area were invited to submit their questions before and during the event and the show was available to watch ondemand straight after. Given this is just one constituency in Hertfordshire, I think this is a fantastic example of how the web can add to political debate and prove there is a very local use of the Internet and not just a global one. We had hundreds of questions submitted for the panel to answer and on the night, were joined by just under 200 people who logged on live, and since the event on 31st Jan, have had a further 431 people watch it on demand at the time of writing. Grant also posted the show on YouTube - see http://www.youtube.com/watch?v=kQWiHxR2lrI - which has had a further 268 views there too last time I looked. Not too bad for a very local campaign - imagine trying to get all those people crammed into a local church hall in one evening to discuss the issue. I honestly believe chatting with your local MP online is a very positive step and so will back the statement that the web can play a meaningful role in political debate.
As a follow up to your article, I thought you might like to know about an excellent event we ran last month when Grant Shapps MP for Welwyn & Hatfield, took the initiative of inviting two representatives from the NHS Trust and a local campaigner to take part in a Question Time style debate live online - the ondemand version of which can still be seen at: http://www.webchats.tv/webchat.php?ID=352&past=yes - in response to the potential closure of a local hospital.
Residents of the area were invited to submit their questions before and during the event and the show was available to watch ondemand straight after. Given this is just one constituency in Hertfordshire, I think this is a fantastic example of how the web can add to political debate and prove there is a very local use of the Internet and not just a global one. We had hundreds of questions submitted for the panel to answer and on the night, were joined by just under 200 people who logged on live, and since the event on 31st Jan, have had a further 431 people watch it on demand at the time of writing. Grant also posted the show on YouTube - see http://www.youtube.com/watch?v=kQWiHxR2lrI - which has had a further 268 views there too last time I looked. Not too bad for a very local campaign - imagine trying to get all those people crammed into a local church hall in one evening to discuss the issue. I honestly believe chatting with your local MP online is a very positive step and so will back the statement that the web can play a meaningful role in political debate.
