Wednesday, March 28. 2007
The use of video clips has been the talk of the town, especially with the likes of YouTube going from a cult hobby to a multi million pound business pretty much over night. However, businesses are increasingly using the format for their internal communications. Though slightly resembling the George Orwell novel in theory, many companies with large and/or dispersed workforce are finding video clips the perfect way to communicate internal messaging, proving more exciting than traditional ‘push’ communications, including newsletters, slide presentations and emails.
An example of an agency now specialising in this sort of online video streaming is Meat Team in Los Angeles. This agency helps companies develop an internal TV network that airs on a regular schedule over the client’s existing IT infrastructure. ‘Internal TV’ features employee generated video programming to help roll out initiatives, reinforce company culture, or share best practices. Social networking features are also incorporated to allow employees to tag episodes, add comments and search a library of archived stories - see http://www.meatteam.tv
We at markettiers4dc are also finding ipTV technology is aiding internal communications. Our webchats.tv service is used by brands such as BBC WorldWide for their CEO John Smith to chat to staff live over the web who log on from both the UK and US to pose questions, the transcript of which is then instantlly made available after the event. However, more interactive than that is the tool we launched in January under our research arm, Opinion Matters, called OMLive! which has revolutionised the traditional focus group by allowing a moderater to be seen live on video over the web whilst questions appear on the page which can be single-punch, multi-punch or open. Responses are instantly analysed in our studio gallery, whilst observers can see what's going on from anywhere in the world, which of course, as it's broacast of the web, means employees can take part from any location in the world too, so long as they have broadband of course. See http://www.opinionmatters.co.uk/omlive.html for more information
An example of an agency now specialising in this sort of online video streaming is Meat Team in Los Angeles. This agency helps companies develop an internal TV network that airs on a regular schedule over the client’s existing IT infrastructure. ‘Internal TV’ features employee generated video programming to help roll out initiatives, reinforce company culture, or share best practices. Social networking features are also incorporated to allow employees to tag episodes, add comments and search a library of archived stories - see http://www.meatteam.tv
We at markettiers4dc are also finding ipTV technology is aiding internal communications. Our webchats.tv service is used by brands such as BBC WorldWide for their CEO John Smith to chat to staff live over the web who log on from both the UK and US to pose questions, the transcript of which is then instantlly made available after the event. However, more interactive than that is the tool we launched in January under our research arm, Opinion Matters, called OMLive! which has revolutionised the traditional focus group by allowing a moderater to be seen live on video over the web whilst questions appear on the page which can be single-punch, multi-punch or open. Responses are instantly analysed in our studio gallery, whilst observers can see what's going on from anywhere in the world, which of course, as it's broacast of the web, means employees can take part from any location in the world too, so long as they have broadband of course. See http://www.opinionmatters.co.uk/omlive.html for more information
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