Though a case study amongst many, it was quite amusing to see this example of user generated content power in its simplest form. It has been mentioned a lot in media circles how large media giants such as The Guardian Unlimited are allowing readers to comment and interact with features/journalists online. Here we see the David and Goliath situation when a reader pulled up Reuters recently on an editorial mistake which had undoubtably made a few people blush:

Here is the reader's email on the blog along with Reuter's response:

READER: I just watched your video about the “Chavez-Bush: a tale of two leaders” where Reuters informs that Sao Paulo is the capital of Brazil. Please note that the capital of Brazil is Brasilia and not Sao Paulo.

REUTERS BLOG: Yikes, that is embarrassing. We took the piece down: GBU Editor

http://blogs.reuters.com/2007/03/12/the-capital-of-brazil-is/