Thursday, July 15. 2010
NMA tweeted this story this morning http://www.nma.co.uk/third-of-radio-listening-now-via-web/3015851.article
Nearly a third (31%) of radio listeners tune in via the internet, according to the latest Rajar figures.
Of that percentage, 29% of people claim they listen live, up 2% from November last year, and 25% use listen again services, also a 2% rise.
The results, which covered listening via mobile for the first time, showed 1.4m people have downloaded a radio app; 20% of smartphone users, with 53% of them claiming they use the app at least once a week.
The results also showed 16% of the 1,083 people surveyed downloaded podcasts.
The Rajar Measurement of Internet Delivered Audio Services (MIDAS 6) was carried out last month by Ipsos MORI.
For more, follow the link to NMA's website
Nearly a third (31%) of radio listeners tune in via the internet, according to the latest Rajar figures.
Of that percentage, 29% of people claim they listen live, up 2% from November last year, and 25% use listen again services, also a 2% rise.
The results, which covered listening via mobile for the first time, showed 1.4m people have downloaded a radio app; 20% of smartphone users, with 53% of them claiming they use the app at least once a week.
The results also showed 16% of the 1,083 people surveyed downloaded podcasts.
The Rajar Measurement of Internet Delivered Audio Services (MIDAS 6) was carried out last month by Ipsos MORI.
For more, follow the link to NMA's website
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