The IAB interviewed our Digial & Social Media Director, Russell Goldsmith, about using video effectively across online.



Questions included

What can broadcast and interactive video add to your social media activity?
What methods can you use to push it out there?
What are the best ways to encourage consumers to interact?
What if the subject matter isn't particularly exciting, for example with some B2B brands?
Can you talk us through a case study that you're really proud of?
What guidance can you provide on best practice in the social space?
What kinds of measurement are meaningful within interactive video?

Visit: http://www.iabuk.net/socialmedia for help in using your brand within social media.

To find out more and to keep updated about what's happening in social media, visit: http://iabuksocial.co.uk/