February 24, 2015comments (0) | Trackbacks (171)
Did you know there are now 252 phones for every 100 people in the United Arab Emirates?
On a global scale the region is home to some of the highest levels of smartphone penetration in the world (74%), considerably higher than the likes of countries such as the USA and Canada and almost 10% higher than in the UK. Perhaps you might find this surprising?
Before making the move to Dubai I’d have thought the same – my image of Dubai was one of a sandy concrete metropolis that was more famous for having the tallest, biggest and best buildings in the world than being known for its pioneering campaigns.
Yet on moving to the region, it’s clear to me that both the brands and media here are out to inspire.
But while undoubtedly there’s still work to be done, the UAE, and indeed the Middle East has a real hunger to lead the way. Just like its savvy smartphone population which has been quick to embrace advances in technology, there is a strong ambition from brands and media to push the boundaries on tried and tested traditional content, and become pioneers in an altogether different capacity.
There is a sense of urgency to catch up. Media and brands alike want to be famous in their own way. Innovation, which has indeed become the watchword of His Highness Sheikh Mohammed’s vision for 2015 has filtered down; there is a hunger to be trailblazing in terms of creating new and exciting campaigns to engage new and core audiences.
And what’s not to get excited about? With the World Expo 2020 win under its belt, the Smart Cities initiative and news that Dubai is now the busiest airport in the world in terms of passenger numbers, the region is in a strong position.
So where are the opportunities? Well, for one, harnessing the power of mobile represents a huge opportunity for brands to communicate to core and new audiences – whether that’s internal or external. The hugely successful #MyDubai initiative, which continues to create a virtual autobiography of Dubai – is underpinned by mobile – inviting people to upload their pictures and videos to social media.
What’s more, news that the Burj Khalifa has been voted in the top three destinations in the world for selfies again shows the power of mobile as a means to help profile a destination. And excitingly, indeed even the New Year’s Eve fireworks 2014 saw a first for the region – the event itself was streamed live to tablet and laptop devices so an online mobile audience could view the spectacular display.
So what’s next? With the pathway firmly being set for a year of innovation, what’s clear is that brands will continue to push the boundaries in terms of delivering bolder campaigns in order to create new ways to interact with audiences. This positivity is setting a precedence that’s infectious. In the race to be providing the most creative driven content, maybe soon the world will look towards the Middle East for inspiration.
This article has been contributed by Cheryl King, General Manager of markettiers4dc MENA (@cherylking45).
Cheryl’s UK experience includes delivering a number of live streaming events for brands directly to social media channels via mobile devices (including working on Britain’ first ever exclusive Facebook concert with Eliza Doolittle for Carphone Warehouse). Upon moving to Dubai, Cheryl believes the huge proliferation of smartphones and growth in social media is providing a key opportunity for brands to harness its potential.
 Steve Smith, Arabian Radio Network, Broadcast Conference 2015
 Dubai City Guide http://www.dubaicityguide.com/site/features/index.asp?id=7516
February 12, 2015comments (0) | Trackbacks (171)
It’s celebrations all round for YouTube as it turns ten years old this Saturday.
YouTube is currently the world’s most popular video sharing website and is accessed by over 1 billion users each month, with 100 hours of content being uploaded every minute.
The site has come a long way since it was founded by three former PayPal employees Chad Hurley, Steve Chen and Jawed Karim in a makeshift office in a garage. After getting off to a bit of shaky start, YouTube was acquired by Google in 2006 which contributed to the site’s rapid growth. Though the exact figures are not made public, a report by Jefferies & Co has suggested that Youtube is now worth up to $40 billion.
• The average length of the most viewed YouTube videos is 31-120 seconds
• The best days to post YouTube videos are Thursday and Friday
• 40% of YouTube content is viewed via a mobile device
• The most popular user is PewDiePie who has 33+ million subscribers to his channel
• The most popular video is Gangnam Style by Psy which received over 2.2. billion views
• Rebecca Black’s ‘Friday’ music video was removed after receiving 3.1 million dislikes
• The first video to be uploaded was ‘Me at the zoo’ which can still be viewed on the site today.
As well as being a platform for traditional media owners to host content from their shows, from a brand perspective YouTube has provided one of the biggest opportunities for creativity and engagement. Many organisations have enjoyed ‘going viral’ over the years with clever videos; Old Spice, Air New Zealand and Evian to name a few. See below for some of our favourites…
OUR ALL-TIME FAVOURITE YOUTUBE VIDEOS FROM BRANDS
Bodyform – Bodyform responds: The Truth
Three UK – #DancePonyDance
Adidas – ‘It’s Blue, What Else Matters’
Volvo Trucks – The Epic Split feat. Van Damme
Sport England – This Girl Can
February 5, 2015comments (0) | Trackbacks (171)
The latest Rajar results have been released revealing a number of significant developments for UK stations.
The radio marketplace
- 47.9 million UK adults are tuning in to radio each week, up by approximately 237,000 adults since the last quarter
- On average a listener tunes into 21.3 hours of live radio per week
- 52% of listeners are now tuning in to radio via a digitally enabled receiver (DAB, DTV, online)
- 22% of adults claim to listen to the radio via a mobile phone or tablet at least once per month. Up 38% Year on Year
- 37% of 15-24’s currently receive updates on social media about their favourite Radio Station/Presenter
Top RAJAR stories
- Kiss is now London’s leading commercial station in terms of weekly listeners, pulling in 1.91 million per week in the final quarter of the year. Capital drops to second place with 1.86 million weekly listeners and in third place is Heart London with 1.78 million
- BBC Radio 2 has kept its position as the most popular station, with 15.28 million listeners, while BBC Radio 4 holds onto second place with an audience of 10.76 million, after overtaking BBC Radio 1 in the previous quarter
- BBC Radio 6 Music has become the first digital-only station to achieve 2 million weekly listeners
- Chris Evans continues to win the battle of breakfast with 9.6 million listeners, adding over 300,000 since Q3
BBC Radio 1
The breakfast show has been a focus of attention since Grimshaw took over from Chris Moyles in 2012 – the slot was up 1.4% on Q3, although, over the last year, has witnessed a -6.2% decline. The listenership for the station stood at 10.43m, down 4.9% year-on-year as well as shrinking 1.1% on last quarter. Its share was 6.6%, down from 6.9% (in both Q3 14 and Q4 13).
BBC Radio 1Xtra
1Xtra’s reach was up, growing 1.5% YoY and 5% over the previous quarter to 1.11m.
BBC Radio 2
Chris Evans’ breakfast slot continued to dominate, upping its weekly reach from the Q3 by 3.2% over the period – an increase of 297,000 listeners. Year on year, the picture is slightly different, down -2.2%, still at 9.6 million listeners each week, Chris is still the man to beat. As a station, Radio 2’s reach was up 1.8% compared to Q3, but its figure of 15.28m represented a year-on-year drop of 1.5%.
BBC Radio 3
Radio 3 edged its audience over the two million mark but is still pulling in fewer listeners than the digital-only service 6 Music. The classical music station has 2.03 million listeners in the last three months of last year, up from 1.91 million the quarter before.
BBC Radio 4
The Today Programme was up slightly, at 1.1% this quarter, whilst recording a -5.2% decline over the last year. Maintaining its second place ranking behind Chris Evans, the station draws in almost 6.8 million listeners each week.
BBC Radio 5Live (and Sports Extra)
With less sport to cover over the last few months, 5 Live (including sports extra) was down -6.9% quarter on quarter and -12.6% year on year, most of this decline as a result of 5Live sports extra on its own, which was down a huge -46% quarter on quarter and -26.1% year on year.
BBC Asian Network
BBC Asian Network remained the biggest Asian radio station in the UK. Posting 619,000 listeners for the quarter. It was down by 10,000 listeners which may be a result of some amendments to its programming. Its listening hours remained at 6.6.
BBC 6 Music
6 Music edged over its goal of two million weekly listeners in the fourth quarter of 2014. The radio station’s reach hit 2.08 million, up 4.5% from Q3 – a 6.2% increase year-on-year. However, 6 Music’s share dipped from 1.7% to 1.6% year-on-year.
Most BBC local radio stations have taken a mild drop in overall reach reflecting the rise of integrated news offerings from regional media outlets and subsequently the changes in media consumption seen this year. However, a number of stations such as BBC Coventry and Warwickshire, BBC Suffolk and BBC Gloucestershire have all seen increases in listeners since Q3.
The number of weekly listeners to BBC Radio Wales and BBC Radio Cymru rose in the last three months of 2014. Figures for October to December last year show BBC Radio Wales had a weekly audience of 427,000. That is a rise of 29,000 compared to the number who listened between July and September 2014. Cymru’s weekly listeners increased slightly to 106,000, a rise of 1,000 on the record low audience figures in the previous three months.
BBC Radio Scotland is on an upward trend with 888,000 reach and continues to be the biggest radio station in the country.
Signal 107 has increased listeners by 68% year on year and 46% quarter on quarter, and growing average hours by 56% since this time in the previous year.
Juice FM in Liverpool has posted double digit increases across the board. Listening hours have increased by 56% year on year and 33% quarter on quarter.
Pulse 1 & 2 have seen growth on all fronts, with average hours up 55% year on year and 41% since Q3, and listener reach increased by 21% year on year and 7% quarter on quarter.
Wire FM has almost doubled its average hours with a 93% increase year on year.
Swansea Sound in South Wales has more people tuning in with their reach growing 21% year on year. There are increases at Tower FM, Signal 1 and Radio Wave too. Peak 107 continues to lose listeners though, down from 98,000 listeners to 87,000 quarter on quarter.
Bauer Radio (including Orion) maintained the second spot with a weekly reach of almost 17 million, while Bauer Radio’s total portfolio, in third place, secured a little over 16 million following an 11.3% year on year boost.
Heat saw its reach up 31.8% YoY to 941,000 compared to 714,000 in Q4 2013, although the station was down 2.5% compared to 965,000 in Q3 2014.
The main Absolute Radio service drops from 1.872 million to 1.708. At breakfast, the Absolute Radio Network stood at 1,616,000 in Q4 2014, which was up compared to 1,436,000 in Q3 13 but down from 1,758,000 in Q3 2014. In London, Absolute claimed a reach of 694,000 in the fourth quarter of 2014, down 14.2% year-on-year and down 13.1% quarter-on-quarter. Its London share stood at 1.9% compared to 2.3% over the same period in 2013.
Magic showed a quarterly dip, losing 10% of its audience between Q3 and Q4 as figures fell to 1.76 million from 1.96 million. However, year on year, the station remained stable, adding 0.4 per cent to its reach. The loss of the breakfast DJ Neil Fox hasn’t affected the station’s morning audience, as it grew 13 per cent period on period to 884,000 in the final quarter of 2014.
Bauer’s Kiss Network is a new combined entry for Rajar, replacing the Kiss UK brand adding Kerrang! and Heat to its weekly reach figures. The combination sees the network kick off with a reach of more than 6.1 million weekly listeners – 1.3 million more than the previous incarnation Kiss UK
Kiss Fresh claimed a reach of 457,000 , which was up 18.1% year-on-year but down 19.1% quarter-on-quarter. Kisstory was up 13.4% YoY to 1,051,000.
In Northern Ireland, Downtown Radio is up on reach to 21% and has posted its highest hours in recent years. Sister station Cool FM is down quarter on quarter and year on year but remains the biggest commercial station in the area with 361,000 listeners.
Total Global Radio (UK) maintained its dominance over the national and networks with 21.2 million listeners on average. Although the network saw very little change over the quarter (-0.2%), it was up a healthy 6.2% year on year.
Global Heart Network recorded a 0.4% quarterly decline but increased its weekly reach by almost a quarter at 23.8% compared with Q4 2013, with its weekly reaching 9.4 million, a result of the Real Radio stations rebranding to Heart. In London the station has its biggest hours in recent times after recovering from a major drop last quarter but goes to 5th place in terms of reach. In the regions, seven stations went down, two stayed the same and nine increased listeners, including Scotland, North East, North West, Yorkshire and West Midlands. The station’s breakfast show with Jamie Theakston and Emma Bunton made up some of the ground it lost in the previous quarter by winning an additional 160,000 listeners, taking their audience to 681,000.
LBC Network saw a steady increase over the quarter, up 3.4%, with 1.3m reach nationwide, back up over a million in London. In contrast, LBC News 1152 dropped 80,000 listeners to 254,000 in the last three months.
The XFM Network is down this quarter from 988,000 to 941,000 weekly reach but is up year-on-year. London had a small increase but Manchester went from 298,000 listeners to 222,000 in the last three months.
The Capital Network lost reach quarter-on-quarter, and goes behind KISS in London, but keeps the number 1 breakfast show on commercial radio in London with Dave and Lisa. At the stations, five Capitals lost listeners (London, NE, North West & Wales, Scotland, South Coast), one stayed the same (South Wales) and four (EM, Birmingham, Manchester, Yorkshire) went up.
Capital XTRA has achieved an increase in London, now with 411,000 listeners compared with 323,000 last quarter. The national audience stays the same at 809,000 weekly reach.
Good performance from Classic with a 7.1% quarter on quarter increase resulting in (just under) 5.6 million weekly listeners, which is an addition of 370,000 listeners in the last three months of 2014, fairly steady year-on-year. There have also been significant audience increases for Classic FM’s weekday programming. Since taking on the station’s afternoon show in September, Anne-Marie Minhall is now listened to by 2.6 million people and increase of 229,000.
Good performance at Smooth as the London station is up on all measures and now has 760,000 listeners, from 742,000 in the last quarter. This time last year it had 441,000 listeners in London. Nationally, Smooth has 4.8m listeners with 2m of those on digital.
Free Radio Birmingham and Black Country has recorded its worst ever reach, down to 314k from 380k last quarter. Hours has also dropped 27% quarter on quarter. Free Radio Coventry is stable year on year for reach but hours are down dramatically quarterly and yearly. Free Radio Herefordshire and Worcestershire is down 25% in hours year on year whilst Shropshire is down 22%.
Around the JACK stations, Oxford is down 26% year on year in reach, shedding 22,000 listeners. South Coast and Bristol stay roughly the same, along with Berkshire, but JACK FM Swindon continues to grow and once again posts its best ever figures for the frequency of 42,000 weekly reach
Pirate is down a little in reach, Eagle Radio is up a little, The Bee takes a dip from 55,000 listeners to 44,000 this quarter, and Wessex FM is on a growing trend with an impressive 43% reach.
Lincs FM continues to bring in a large audience, with 322,000 weekly listeners, up year on year and quarter on quarter. Dearne FM however has been losing listeners after a spike 18 months ago. The station now has 43,000 listeners compared with 60,000 a year ago.
Anglian Radio Overview
The latest numbers show a weekly reach to the Anglian stations of 235,000 (23%) listeners. That number rises to 358,000 a month, and 452,000 a quarter. Total listening hours also broke through the two million mark.
Town 102 achieved its best ever results – with 68,000 weekly listeners, & over half a million listening hours. Celebrations too in Norwich, where Radio Norwich 99.9 grew its audience, hours & market share. Dream 100 also saw rises across the board (including a 13% market share), & at The Beach which also increased its audience year on year.
KMFM has recorded one of its best ever listening figures, with more than 177,000 adults tuning in each week, an increase of 24,000 from last year. Listeners are now tuning in on average 8.5 hours each week across the county …up 70% up on total listening hours YoY. The KMFM Breakfast Show with Garry & Emma has added another 5000 listeners the second successive increase since it launched last summer.
RAJAR RESULTS IN FULL:
BBC Radio 1 10,433,000
BBC Radio 2 15,283,000
BBC Radio 3 2,030,000
BBC Radio 4 10,760,000
BBC Radio 4 Extra 1,721,000
BBC Radio 5 live 5,610,000
BBC Radio 5 live sports extra 657,000
BBC 6 Music 2,084,000
BBC 1Xtra 1,110,000
BBC Asian Network UK 619,000
BBC World Service 1,363,000
Absolute Radio 1,708,000
Classic FM 5,570,000
The Hits 814,000
Jazz FM 511,000
Kiss Fresh 457,000
Planet Rock 1,115,000
BBC Radio Scotland 888,000
BBC Radio Ulster 569,000
BBC Radio Wales 427,000
BBC Radio Cymru 106,000
BBC Radio Berkshire 92,000
BBC Radio Bristol 151,000
BBC Radio Cambridgeshire 107,000
BBC Radio Cornwall 153,000
BBC Coventry and Warwickshire 86,000
BBC Radio Cumbria 106,000
BBC Radio Derby 125,000
BBC Radio Devon 212,000
BBC Essex 213,000
BBC Radio Gloucestershire 94,000
BBC Hereford & Worcester 122,000
BBC Radio Humberside 161,000
BBC Radio Kent 195,000
BBC Radio Lancashire 193,000
BBC Radio Leeds 216,000
BBC Radio Leicester 171,000
BBC Radio Lincolnshire 115,000
BBC London 94.9 483,000
BBC Radio Manchester 228,000
BBC Radio Merseyside 317,000
BBC Radio Newcastle 307,000
BBC Radio Norfolk 194,000
BBC Radio Northampton 75,000
BBC Radio Nottingham 150,000
BBC Radio Oxford 95,000
BBC Radio Sheffield 242,000
BBC Radio Shropshire 105,000
BBC Radio Solent 275,000
BBC Somerset 71,000
BBC Radio Stoke 126,000
BBC Radio Suffolk 135,000
BBC Sussex and BBC Surrey 274,000
BBC Radio Tees 141,000
BBC Three Counties Radio 158,000
BBC WM (Birmingham) 211,000
BBC Radio Wiltshire/Swindon 65,000
BBC Radio York 80,000
BBC Radio Guernsey 24,000
BBC Radio Jersey 31,000
Radio Aire 117,000
107.8 Arrow FM for Hastings 15,000
107.6 Banbury Sound 15,000
The Bay 99,000
THE BEACH 59,000
The Bee 44,000
Radio Borders (Bauer Borders) 57,000
The Breeze (Basingstoke) 50,000
The Breeze (Cheltenham) 18,000
The Breeze (Solent) 74,000
The Breeze South West (BristolBath) 90,000
The Breeze (Yeovil/Shaftesbury) 58,000
106.3 Bridge FM 43,000
Capital Birmingham 465,000
Capital East Midlands 514,000
Capital London 1,869,000
Capital Manchester 533,000
Capital North East 478,000
Capital North West and Wales 174,000
Capital Scotland 498,000
Capital South Coast 180,000
Capital South Wales 208,000
Capital XTRA (London) 411,000
Capital Yorkshire 1,094,000
Radio Carmarthenshire/Scarlet FM 39,000
Central FM 46,000
Radio Ceredigion 18,000
C.F.M (Bauer Carlisle) 108,000
Channel 103 FM 48,000
Cheshire’s Silk 106.9 27,000
Chester’s Dee 106.3 36,000
Radio City 376,000
City Talk 105.9 81,000
Citybeat 96.7/102.5FM 130,000
Clyde 1 479,000
Clyde 2 129,000
Connect DAB 8,000
Connect FM 36,000
Cool FM 361,000
Dearne FM 43,000
Downtown Radio (DTR) 307,000
Dream 100 37,000
96.4 Eagle Radio 135,000
Eagle Extra 5,000
Radio Essex DAB 54,000
Radio Exe 22,000
Fire Radio 45,000
Forth 1 337,000
Forth 2 59,000
Free Radio FM (Birmingham) 314,000
Free Radio FM (Cov & Warc) 99,000
Free Radio FM (H & W) 89,000
Free Radio FM (Shrops) 82,000
Gem 106 (East Midlands) 465,000
Hallam FM 381,000
Heart Cambridgeshire 228,000
Heart Cornwall 97,000
Heart East Anglia 284,000
Heart Essex 405,000
Heart Four Counties 451,000
Heart Kent 383,000
Heart London 1,783,000
Heart North East 330,000
Heart North Wales 107,000
Heart North West 576,000
Heart Scotland 496,000
Heart Solent 278,000
Heart South Wales 497,000
Heart South West 396,000
Heart Sussex 370,000
Heart Thames Valley 318,000
Heart West Country 678,000
Heart West Midlands 770,000
Heart Yorkshire 460,000
IOW Radio 42,000
Island FM 104.7 33,000
Jack FM South Coast 230,000
JACK fm (Swindon) 42,000
106 JACKfm (Bristol) 113,000
106 JACKfm (Oxford) 64,000
107 JACK fm Berkshire 18,000
JACKfm 2 Oxford 41,000
107.6 Juice FM 234,000
Key 103 458,000
Kingdom FM 55,000
Kiss (East) 433,000
Kiss (London) 1,912,000
Kiss (West) 479,000
KL.FM 96.7 49,000
Lakeland Radio 19,000
LBC 97.3 1,091,000
LBC News 1152 254,000
Lincs FM 102.2 322,000
Lyca Dil Se 1035 AM 70,000
Lyca Radio 1458 AM 125,000
Magic (London) 1,763,000
Magic 1152 (Manchester) 89,000
Magic 1152 (Newcastle) 110,000
Magic 1161 (Hull) 75,000
Magic 1170 (Teesside) 78,000
Magic 1548 (Liverpool) 82,000
Magic 828 (Leeds) 97,000
Magic 999 (Preston) 25,000
Magic AM (Sheffield) 121,000
Radio Mansfield 103.2 40,000
Manx Radio 40,000
Metro Radio 413,000
Minster FM 62,000
Mix 96 46,000
Moray Firth Radio 116,000
Nation Hits! 42,000
Nation Radio 176,000
North Norfolk Radio 20,000
Northsound 1 129,000
Northsound 2 41,000
Norwich 99.9fm 51,000
Oak FM 36,000
Original 106 (Aberdeen) 85,000
Palm FM 35,000
Peak 107 FM 87,000
102.5 Radio Pembrokeshire 45,000
Pirate FM 160,000
Planet Rock (West Midlands) 194,000
Radio Plymouth 47,000
Premier Christian Radio 189,000
The Pulse 145,000
Pulse 2 41,000
Q Radio Network 121,000
106.1 Real XS Manchester 121,000
96.2 The Revolution 31,000
Ridings FM 45,000
Rock FM 284,000
Rother FM 30,000
Rugby FM 20,000
Signal 107 67,000
Signal One 280,000
Signal Two 68,000
Smooth Radio Cambridgeshire 35,000
Smooth Radio Devon 44,000
Smooth Radio East Anglia 52,000
Smooth Radio East Midlands 387,000
Smooth Radio Essex 35,000
Smooth Radio Four Counties 70,000
Smooth Radio Kent 50,000
Smooth Radio London 760,000
Smooth Radio North East 471,000
Smooth Radio North West 1,127,000
Smooth Radio North West/Wales 74,000
Smooth Radio Scotland 347,000
Smooth Radio Solent 46,000
Smooth Radio South Wales 58,000
Smooth Radio Sussex 68,000
Smooth Radio Thames Valley 41,000
Smooth Radio West Country 116,000
Smooth Radio West Midlands 505,000
Southend & Chelmsford Radio 56,000
107.5 Sovereign Radio 21,000
Spire FM 38,000
Spirit FM 56,000
Star North East 54,000
97.2 Stray FM 47,000
Sun FM 75,000
Sunrise Radio 269,000
Swansea Sound – 1170 MW 69,000
Tay 2 68,000
Tay FM 151,000
TFM Radio 187,000
Time FM 106.6 21,000
96.2 Touch FM – Coventry 23,000
Touch FM Staffs 33,000
102 Touch FM 50,000
107.4 Tower FM 43,000
Town 102 FM 68,000
Trax FM 80,000
Viking FM 208,000
96.4 FM The Wave 138,000
Radio Wave 96.5 FM 74,000
Wave 105 FM 366,000
Wessex FM 53,000
West Sound 185,000
107.2 Wire FM 57,000
102.4 Wish FM 64,000
XFM London 440,000
XFM Manchester 222,000
XFM Scotland 38,000
Yorkshire Coast Radio 52,000
January 27, 2015comments (0) | Trackbacks (171)
The broadcast landscape is undergoing its greatest significant change in 25 years, creating new opportunities for PRs to drive coverage for brands. This is the result of a number of factors, including the rise in consumption of digital media, audience shifts to mobile and post-recession mergers and acquisitions. Here are some recent changes and upcoming news to look out for in 2015.
CHANGES TO TRADITIONAL BROADCAST PROGRAMMING & OPPORTUNITIES
There have been a number of developments across the BBC and commercial broadcast networks that will impact on audiences in 2015. New channels continue to be launched, alongside changes to programming on a national and regional level.
Overhaul of ITV Daytime
ITV’s flagship daytime programmes have all seen changes to attract a young female audience. Daybreak was replaced with the more news-focussed Good Morning Britain; Loose Women enlisted younger presenters and This Morning was overhauled to be more topical and less sensational. A new chat show with Mel Giedroyc and Sue Perkins is launching this January which will feature celebrity guests, experts and people in the news.
National BBC Radio
Radio 4 is building its younger listenership. Producers are on the hunt for lighter news items, stories about entertainment and technology for example.
Radio 5 live is in the process of a programme revamp. There have already been content and presenter changes on Drive with many more to come in 2015.
The growth in community stations is set to continue in 2015. As the once independent commercial stations are eaten up by large radio groups such as Global’s Capital and Heart, community stations are now the most relevant source of truly ‘local’ programming.
Sky News iPad app
The new app offers exclusive content not available on TV, as a result of more people now viewing breaking stories via App rather than on TV.
Forces TV (run by BFBS)
BFBS has launched a 24 hour rolling news TV channel which is available on Sky, Virgin Media and Freesat, Forces TV features news and features about life in the armed forces.
BBC News £20m cuts
BBC News is undergoing many developments which will provide increasing opportunities for PRs of which to take advantage. The department is making £20m cuts which will mean producers will be more reliant on organisations supplying their own content.
The general election will undoubtedly be a great coverage opportunity for organisations which have relevant discussion points. Equally broadcasters will also have a need for lighter stories for editorial balance.
NEW KIDS ON THE BLOCK
Traditional broadcasters are adapting to consumers’ changing media habits. With mobile media breaking the news, stations are now offering integrated programming across traditional and digital channels.
PODCASTS AND PRE-RECORDED AUDIO
Serial podcast: 5 million downloads per episode
Topping download charts, podcasts are now attracting audiences in their thousands and millions. Often overlooked by PRs, many podcasts have audiences on a par with highly read blogs. One extremely popular podcast from the creators of This American Life is Serial. Serial delves under the skin of a real-life conviction of an American teenager week by week. Each aspect of the trial is analysed by host, Sarah Koening.
YOUTUBE NEWS CHANNELS AND YOUTUBERS
YouTube content continues to rise in popularity, particularly amongst the younger generations.
Vice News Channel:
Vice Media launched Vice News which broadcasts daily news updates, trailers and documentaries via their YouTube channel. Targeting a younger demographic, the channel highlights ‘News Beyond the Headlines’.
AJ+: Broadcast channel for ‘tech natives’
Another media brand looking to engage the millennial generation is AJ+, a global platform from Al Jazeera media network available on YouTube, mobile app and social media. News stories are presented in ‘stacks’ of rich media cards which prioritise interactive content over text.
BBC Radio 5 live ‘In Short’
Last year BBC 5 live launched ‘In Short’ which features bite sized clips of the most popular interviews, news and sport each week.
TIME SHIFT CHANNELS
BBC+1: launching 2015
With BBC+1 launching this coming year, the main public service broadcasters (BBC, ITV, Channel 4 and Channel 5) will have a 58.7% share of TV viewing when the new breed of “timeshifted” channels is included – this will create more OTS for PR driven TV coverage.
For more insight about how broadcast media can be harnessed to achieve coverage on behalf of your brand or organisation please contact firstname.lastname@example.org to request a complimentary broadcast workshop with one of our experts.
January 21, 2015comments (0) | Trackbacks (171)
Check out the latest ONWARD newsletter…
This edition features insight into changes and opportunities in broadcast media this year, and includes: an exclusive interview with the Breakfast producer at Kiss FM; recent case studies of projects with Co-operative Food, Santander, Nissan and Sage Appliances; and all the latest news from markettiers4dc.
November 13, 2014comments (0) | Trackbacks (171)
This blog has been contributed by Account Manager Lucy Davies, @lucypdavies.
On Tuesday 11th November a merry band of markettiers duly donned our glad rags to join our PR-ing peers at the annual PRCA Awards. Nominated in the Healthcare campaign category for Bayer’s SlimeWatch campaign, alongside our print counterparts Pegasus, and against ourselves in the Broadcast award, for Bayer’s Hound Waves and our work for law firm Slater and Gordon, we joined our clients in excited anticipation at London’s Hilton Park Lane for the event.
Our compere for the evening was Heart London’s breakfast presenter Jamie Theakston. Jovial, amusing and surprisingly tall, Jamie was a fitting presenter for the event, knowing only too well the benefits of a good PR team…
One of the first Awards on the agenda was for Best Healthcare Campaign, for which we were shortlisted in the agency category. First to be announced was the winner in the in-house category – RNIB’s I Am There campaign, which we also had the pleasure to work with the charity on. And a triumph in the agency category took the total Awards haul for SlimeWatch to a fantastic six across a range of industry awards including the CIPR Excellence Awards, In2 SABREs and PRWeek Awards.
Next up, markettiers4dc Managing Director Helen Moore took to the stage to present the Best Media Relations Award – to Brands2Life and The British Heart Foundation for agency and in-house respectively.
And the last of our excitement for the evening came with the announcement of the shortlist for the Best Broadcast Award – with the Bayer, Slater and Gordon and markettiers4dc teams waiting with baited breath. The winner was announced as Slater and Gordon with markettiers4dc for a sustained media relations campaign that has seen brand recognition for the Australian law firm rise from 2% to 37% in a 12-month period.
A fantastic result all round, congratulations to all the team members who worked on the winning campaigns, BRING ON THE CORPCOMMS AWARDS…
November 4, 2014comments (0) | Trackbacks (171)
Share Radio launches today on Greater London DAB and broadband. The new station focusses on delivering programming that helps people to manage their money and investments.
Comprising of news, views and interviews, Share radio will cover a variety of finance related topics to empower people to make confident decisions, such as household finance, pensions and current affairs.
Gavin Oldham, Managing Director of Share Radio said:
“Our aim is to create a varied and engaging media channel that helps people feel better informed and better able to make financial decisions, no matter what their starting point. At a time when people need and want to manage their money and investment matters for themselves, we want to help make decisions easier and more rewarding.
“For listeners from all walks of life, Share Radio will provide a way to connect to experts, to peers and to industry decision makers. We’ll provide hard hitting news and views as well as entertainment and inspiration. We’re looking forward to sharing ideas about money to foster greater confidence in financial matters.”
October 30, 2014comments (0) | Trackbacks (171)
Today sees further evidence suggesting that London is the broadcast capital of the world, as RT – formerly Russia Today – launches its dedicated UK channel in the capital.
The Kremlin-backed station, which already airs its international programming on UK freeview and satellite, will now provide five hours of bespoke programming relevant to UK audiences each day, with a promise to “dissect the implications of major international developments for UK audiences”.
Over the last few years, there has been a steady increase of international broadcasters, such as Al Jazeera, targeting UK audiences via their own channels. Consequently, this is creating more opportunities for PRs to drive international coverage on behalf of brands.
RT editor-in-chief Margarita Simonyan said: “It has always been RT’s goal to bring new perspectives to our viewers – to show them the side of the story they won’t see on the mainstream channels.”
The new UK RT will be presented by British news anchor Bill Dod, US financial commentator Max Keiser, and journalist and talkshow host Afshin Rattansi – to name a few.
RT international spans three news channels in English, Spanish and Arabic, including Washington-based RT America. It claims to be available to more than 700 million viewers in more than 100 countries.
For a full overview of the international broadcast landscape and stations in London, please click here to request a copy of our recent Global Broadcast Landscape report or speak to a member of the international team.
October 23, 2014comments (0) | Trackbacks (171)
The latest RAJAR results have been released revealing a number of significant developments for UK stations.
The radio marketplace
- 9 out of 10 UK adults, or 46.7 million, tune in to radio each week
- 51% of listeners use a digital device to listen to radio at least once a week, whilst 37.8% of all radio listening is via digital platforms
- 21% of adults listen to the radio via a mobile phone or tablet at least once per month, up 45% YOY
- 20% of the adult population currently receive updates about their favourite radio station/presenter via social media, with the figure rising to 37% of 15-24s
Top RAJAR stories
- BBC Radio 4 has increased its reach to overtake BBC Radio 1 with just under 11 million listeners, suggesting a growing appetite for speech-based news and culture stories over pop music. The Editor of the Today Programme has recently commented that the station is now trying to attract a younger demographic
- BBC 6 Music is up 5.4%, QOQ, to over 1.9 million listeners and, over the year, the station has seen a 15.2% increase. Lauren Laverne has helped take BBC Radio 6 Music to its biggest-ever audience, overtaking BBC Radio 3 in the process
- Capital Breakfast with Dave Berry and Lisa Snowdon remains top of the London breakfast rankings, with 1 million listeners; Magic is up to second with 781,000, whilst Kiss is up to 3rd on 689,000
- Bauer’s network of stations including Magic, Kiss and HeatRadio is still out-performing BBC Radio 2 for a third consecutive quarter after the acquisition of national player, Absolute Radio last year. Over the last 12 months the network has seen a 13.3% growth rate
BBC Radio 1 (& 1Xtra)
Nick Grimshaws Breakfast Show on Radio 1 secured 5.82 million weekly listeners, placing his show 3rd nationally. Grimshaw’s breakfast show has faced turbulent times since he took over from Chris Moyles in 2012, and while the third quarter saw average weekly listeners drop by -2.5%, the show was up 4.3% compared with this time last year to shine a glimmer of hope for the station.
Ben Cooper, who also oversees digital sibling station 1Xtra, said Radio 1 was “leading the industry in becoming a multiplatform youth brand”, including a YouTube channel with more than 1.6 million subscribers and plans for a Radio 1 channel on the BBC’s iPlayer, adding the Rajar figures “only tell part of the story. I’m very pleased that in the traditionally difficult summer quarter, the Radio 1 Breakfast Show has 240,000 new listeners in the year.
“1Xtra reaches over 1 million people, and our audience is listening for longer.”
BBC Radio 2
BBC Radio 2, almost neck and neck with the whole of Bauer’s network, has a little over 15 million weekly listeners, a slight drop of -3.1% since the second quarter. The station, home to popular breakfast host Chris Evans and daytime debater Jeremy Vine, was up just 0.5% over the year. Chris Evans’ breakfast show continued to dominate the nationals despite posting -6.1% over the period, dropping by 600,000 weekly listeners, and -0.5% year on year, finishing the third quarter with a weekly reach of 9.3 million.
BBC Radio 3
In contrast to the -21.8% quarter on quarter (QoQ) drop that the station recorded last quarter, BBC Radio Three was up 4.2% this time round and up 2.8% over the year, Radio 3, whose new controller Alan Davey has vowed the station will not be “dumbed down” when he takes over in the new year.
BBC Radio 4
This quarter saw BBC Radio 4 (including 4 Extra) improve its reach by 1.2% to overtake BBC Radio 1 (which dropped -2.5%). In a triumph of politics and culture over pop songs and youth, BBC Radio 4 (including 4 Extra) has a weekly reach just shy of 11 million listeners. BBC Radio 1 has almost 10.6 million. Maintaining its second position, with a weekly reach of 6.7 million listeners, was the breakfast show. Radio 4 had 10.6 million listeners each week on average, with 6.7 million tuning in to the Today programme, marginally down year on year. Radio 4 Extra was the second biggest digital-only station behind 6 Music, with 1.63 million listeners.
BBC Radio 5Live (and Sports Extra)
Radio 5 Live had 5.8 million listeners, down 5.2% on last year. After a summer of sport, BBC Radio 5 Live sports extra has seen quarterly growth leap 32.3% to over 1.2 million.
BBC 6 Music
BBC 6 Music was up 5.4%, quarter on quarter, to over 1.9 million listeners. Over the year, the station witnessed a 15.2% increase. Lauren Laverne has helped the BBC Radio 6 Music to its biggest-ever audience of nearly 2 million listeners. In a sign of the changing way people are listening to the radio, a record 27% of listening for 6 Music was online or via smartphone and tablet apps, the most of any station and more than four times the industry average of 6.4%.The new audience figures come a week after Labour MP Tom Watson said 6 Music, which is currently available only on digital, should be given Radio 3’s valuable FM slot because it had more listeners. 6 Music has more than tripled its audience since the BBC said it would close the station in 2010, only to be given a reprieve by the BBC Trust after an unprecedented protest by listeners.
BBC Radio Scotland is down 2% on the year and 8.9% on the previous three months. Other Scottish stations reported some extremely impressive figures, such as Smooth Radio Glasgow (up 36.9%), Original 106 (up 35%) and Moray Firth Radio (up 10%).
BBC Radio Ulster/ Foyle remains the most listened to radio station in Northern Ireland, with an average weekly audience of 536,000 listeners – approximately 36.1% of the population (Aged 15 plus). BBC Radio Ulster/Foyle’s average weekly reach figures have increased by 3,000 year on year (with 533,000 in Quarter Three, 2013) and by 25,000 listeners quarter on quarter (with 511,000 in Quarter Two, 2014).
Programming broadcast on BBC Radio Foyle, received an average weekly audience of 44,000 listeners. The average weekly reach this time last year was 38,000 listeners (Quarter Three, 2013) and this time last quarter the average weekly reach was 41,000 listeners (Quarter Two, 2014).
talkSPORT is up 5.3% year on year and has a weekly reach of more than 3.1 million. The flagship breakfast show, hosted by Alan Brazil, achieved its highest ever figures.
Still out-performing BBC Radio 2 for a third consecutive quarter after the acquisition of Absolute Radio at the end of last year, Bauer Radio’s total portfolio saw a slight gain of 1.8% from the second quarter, recording more 16.2 million weekly listeners. However, over the last 12 months, the network has seen a more substantial 13.3% growth rate. Bauer’s Passion Portfolio (including Absolute, Magic and HeatRadio) – saw a huge 35.5% rise over the last 12 months to reach over 10.2 million listeners each week.
Total Absolute Radio Network, which saw some unwelcome drops in the second quarter, was back on form, recording yearly growth of 18.2% and a 6.5% QoQ growth. The station now has a weekly reach of more than 4 million.
Increased listenership by 27.3% year on year to 965,000.
Magic 105.4 continues to perform strongly in London with 2 million listeners, ahead of its national launch on DAB in Jan 2015..
KISS UK continues to grow, now with 4.9 million listeners (+5% yoy). In London, KISS 100 is number one for 15-24, 15-34 and 15-44 year olds in both hours and share against all radio stations including BBC.
- Manchester’s Key 103 now reaches 507k listeners (+28.4% yoy).
- Newcastle’s Metro Radio has grown its audience to 446,000 (up 2% qoq).
- West Sound, Radio Borders and Moray Firth also recorded year on year audience increases.
Total Global Radio UK has maintained its dominance over the national stations and networks, recording very little change since the second quarter (-0.7%). The network has more than 21.2 million listeners, on average, each week. Over the last year the network has seen its reach grow 4.1%
Classic FM is down -11% QoQ to lose a little under 200,000 weekly listeners.
The former London talk station that has gone nationwide and is home to phone-in shows with Nick Clegg, Boris Johnson, Nigel Farage and Harriet Harman, had 1.28 million listeners, marginally up on the previous quarter.
Heart Network (UK) also put in a strong performance over the year, up 20% (just over 9 million listeners), despite an almost static quarter with growth of just 0.1%. The overall performance is due to the re-branding of stations to Heart following the acquisition of Global Radio and Real and Smooth Limited.
In the battle for London listeners Global Radio’s Capital held on to the number one spot among commercial stations, but only just. Capital had an average weekly audience of just under 2 million despite losing nearly 8% of its audience year on year. Capital was ahead of Bauer’s Magic, breathing down its neck on 1.96 million, and Magic’s sister station Kiss, with 1.8 million.
Smooth Radio Network – which re-branded Gold stations as Smooth – continues to count the benefits of the move after recording growth of 22.8% over the year. The network was up 2% in quarter three and now has a weekly audience of almost 4.7 million.
KMFM has recorded one of its best ever audiences – with listener numbers and tune-in times on the rise. Now more than 185,000 adults listen every week – an increase of 15,000 from the last quarter, and nearly 19% up on this time last year. Listeners are now tuning in an average 7.7 hours each week. Doing particularly well is the new breakfast show with Garry and Emma, which has added 23,000 listeners – or 40% – since it launched in the summer. All other weekday shows have also seen an excellent growth in listening numbers since the last survey.
FULL RAJAR RESULTS:
Station/Group Reach 000s
BBC Radio 1 10550
BBC Radio 2 15014
BBC Radio 3 1912
BBC Radio 4 10621
BBC Radio 4 (including 4 Extra) 10916
BBC Radio 4 Extra 1629
BBC Radio 5 live 5809
BBC Radio 5 live (inc. sports extra) 6132
BBC Radio 5 live sports extra 1216
BBC 6 Music 1994
1Xtra from the BBC 1057
BBC Asian Network UK 629
BBC World Service 1310
Classic FM 5199
The Hits 949
Jazz FM 553
Kiss UK 4858
Kiss Fresh (Was Smash Hits) 565
Magic UK 3547
Planet Rock UK 1098
BBC Radio Scotland 870
BBC Radio Ulster 536
BBC Radio Wales 398
BBC Radio Cymru 105
BBC Radio Berkshire 114
BBC Radio Bristol 140
BBC Radio Cambridgeshire 117
BBC Radio Cornwall 172
BBC Coventry and Warwickshire 87
BBC Radio Cumbria 122
BBC Radio Derby 126
BBC Radio Devon 197
BBC Essex 225
BBC Radio Gloucestershire 100
BBC Hereford & Worcester 128
BBC Radio Humberside 183
BBC Radio Kent 225
BBC Radio Lancashire 194
BBC Radio Leeds 195
BBC Radio Leicester 189
BBC Radio Lincolnshire 107
BBC London 94.9 462
BBC Radio Manchester 207
BBC Radio Merseyside 310
BBC Radio Newcastle 277
BBC Radio Norfolk 204
BBC Radio Northampton 87
BBC Radio Nottingham 147
BBC Radio Oxford 96
BBC Radio Sheffield 238
BBC Radio Shropshire 120
BBC Radio Solent 281
BBC Somerset 64
BBC Radio Stoke 119
BBC Radio Suffolk 118
BBC Sussex and BBC Surrey 254
BBC Radio Tees 122
BBC Three Counties Radio 144
BBC WM (Birmingham & Black Country) 195
BBC Radio Wiltshire/Swindon 80
BBC Radio York 95
BBC Radio Guernsey 21
BBC Radio Jersey 29
Radio 1035 AM 72
Radio 1458 AM 85
THE BEACH 61
Dream 100 35
North Norfolk Radio 23
Norwich 99.9fm 49
Town 102 FM 60
107.8 Arrow FM for Hastings 17
Absolute Radio London 522
Planet Rock 105.2 204
Kiss 100 FM 1805
Magic 105.4 (London) 1959
Metro Radio 446
TFM Radio 163
City Talk 105.9 77
Radio City 96.7 400
Key 103 (Manchester) 507
97.4 Rock FM 284
96.3 Radio Aire 98
Hallam FM 352
96.9 Viking FM 230
97.4 Cool FM 372
Downtown Radio (DTR) 269
Clyde 1 FM 496
Clyde 2 126
Moray Firth Radio 119
Bauer Aberdeen 150
Northsound One 131
Northsound Two 39
Radio Borders 57
Bauer Dundee 201
West Sound 180
Kiss East 425
Kiss West 494
Magic 1152 (Newcastle) 114
Magic 1170 (Teesside) 80
Magic Network – North West 217
Magic 1548 (Liverpool) 101
Magic 1152 (Manchester) 82
Magic 999 (Preston) 35
Magic 828 (Leeds) 92
Magic 1161 (Hull) 77
Magic AM (Sheffield) 102
Wave 105 FM 360
The Breeze (Basingstoke / Newbury and Andover) 55
The Breeze (Cheltenham) 18
The Breeze (Solent/ East Hants and West Surrey) 77
Jack FM South Coast 231
The Breeze South West (Bristol/ Weston/ Bath and West Wilts) 101
The Breeze (Yeovil/ Shaftesbury and Bridgwater) 59
106 JACKfm (Bristol) 114
JACK fm (Swindon) 40
Central FM 45
Total Cheshire Radio 69
Cheshire’s Silk 106.9 29
Chester’s Dee 106.3 40
The Bay 112
Citybeat 96.7/102.5FM 127
Lakeland Radio 20
Capital Scotland 523
Capital South Wales 208
Heart North Wales 72
Heart Yorkshire 447
106.1 Real XS Manchester (was 106.1 Rock Radio) 123
Smooth Radio East Midlands 397
Smooth Radio North East 475
Smooth Radio North West 1146
Connect FM (was Connect FM and Lite 106.8FM) 41
Radio Essex DAB 57
Radio Exe 24
Fire Radio 46
Fire Radio South Coast 4
Capital Birmingham 440
Capital East Midlands 480
Capital London 1999
Capital Manchester 523
Capital North East 500
Capital North West and Wales 178
Capital South Coast 189
Capital Yorkshire 1052
Capital XTRA (London) 323
Heart Cambridgeshire 244
Heart East Anglia 312
Heart Essex 418
Heart Four Counties 514
Heart Kent 383
Heart London 1448
Heart North East 313
Heart North West 565
Heart Scotland 480
Heart Solent 289
Heart South Wales 529
Heart South West 396
Heart Cornwall 99
Heart Sussex 417
Heart Thames Valley 338
Heart West Country 676
Heart West Midlands 701
LBC London (ILR) 1116
LBC 97.3 967
LBC News 1152 334
Smooth Radio Cambridgeshire 53
Smooth Radio Devon 29
Smooth Radio East Anglia 50
Smooth Radio Essex 28
Smooth Radio Four Counties 65
Smooth Radio Kent 38
Smooth Radio London 742
Smooth Radio Midlands 865
Smooth Radio West Midlands 468
Smooth Radio North West &Wales 73
Smooth Radio Scotland 323
Smooth Radio Solent 68
Smooth Radio South Wales 55
Smooth Radio Sussex 49
Smooth Radio Thames Valley 40
Smooth Radio West Country 109
XFM London 417
XFM Manchester 298
XFM Scotland 39
IOW Radio 43
107 JACK fm Berkshire (was Reading 107 FM) 18
JACKfm Oxfordshire 93
JACKfm 2 Oxford (was Glide FM 107.9) 41
106 JACKfm (Oxford) 65
Kingdom FM 58
Lincs FM 102.2 302
Lincs FM Group Yorkshire 300
Dearne FM 47
KCFM 99.8 92
Ridings FM 44
Rother FM 30
Trax FM 87
Minster FM 59
Mix 96 45
Spire FM 36
Spirit FM 55
Star North East 54
97.2 Stray FM 48
Sun FM 75
Wessex FM 54
Yorkshire Coast Radio 53
Radio Mansfield 103.2 37
Manx Radio 39
Original 106 (Aberdeen) 81
Gem 106 (East Midlands) 461
Free Radio (West Midlands) 735
Free Radio FM (West Midlands) 660
Free Radio 80s (West Midlands) 113
Free Radio (Birmingham & Black Country) 407
Free Radio FM (Birmingham & Black Country) (was BRMB and Beacon) 380
Free Radio 80s (Birmingham & Black Country) 51
Free Radio (Coventry & Warwickshire) 133
Free Radio FM (Coventry & Warwickshire) (was Mercia) 107
Free Radio 80s (Coventry & Warwickshire) 35
Free Radio FM (Herefordshire & Worcestershire) (was Wyvern) 90
Free Radio (Shropshire) 93
Free Radio FM (Shropshire) (was Beacon) 81
Free Radio 80s (Shropshire) 19
Palm FM 38
Radio Plymouth 44
Premier Christian Radio 149
Q Radio Network 117
Oak FM 28
107.6 Banbury Sound 18
Rugby FM 20
96.2 Touch FM – Coventry 22
Touch FM Staffs 30
102 Touch FM – Warks Worcs Cotswolds 44
96.2 The Revolution 33
Southend & Chelmsford Radio 52
107.5 Sovereign Radio 21
Sunrise Radio 259
Time FM 106.6 23
Channel 103 FM 50
Island FM 104.7 35
106.3 Bridge FM 42
Radio Carmarthenshire and Scarlet FM 38
Radio Ceredigion 16
Nation Hits! (was Nation 80s) 42
Nation Radio 174
102.5 Radio Pembrokeshire 45
The Bee 55
Total Eagle 130
96.4 Eagle Radio 129
Eagle Extra 3
KL.FM 96.7 49
Pirate FM 166
107.6 Juice FM 207
Peak 107 FM 98
The Pulse 139
Pulse 2 26
Signal 107 46
Signal One 268
Signal Two 78
Swansea Sound – 1170 MW 68
96.4 FM The Wave 130
Radio Wave 96.5 FM 76
102.4 Wish/107.2 Wire/107.4 Tower FM 146
107.4 Tower FM 37
107.2 Wire FM 54
102.4 Wish FM 56
October 15, 2014comments (0) | Trackbacks (171)
We were recognised for the Slime Watch campaign which was part of wider activity to raise awareness of lungworm amongst UK dog owners and drive sales of Bayer’s lungworm prevention product, Advocate.
The PRWeek awards ceremony was held at the Grosvenor House hotel in London and celebrated the best people, agencies and campaigns of 2014.
Helen Moore, markettiers4dc Managing Director, commented: “It is brilliant to be recognised by the industry, particularly in an awards programme as prestigious as the PRWeek Awards. The Slime Watch campaign is a great example of the creativity and results that can be achieved through collaborative working between in-house teams and agencies”.