March 4, 2014comments (0) | Trackbacks (30)
Its a busy day for the markettiers4dc 20 strong production team working at Geneva Motorshow on behalf of our clients Rolls-Royce, Nissan and Infiniti.
Bloomberg have kicked off our coverage from the Show with presenter Guy Johnson previewing the day from the Rolls-Royce stand at 6am and then five minutes later, with CEO Torsten Mueller-Otvos, giving the world a sneak preview of the new Rolls-Royce Ghost. All via our satellite truck and live camera set up.
CEO interviews will follow later this morning live with CNBC and Sky, together with set piece interviews with Associated Press TV and Wall Street Journal TV.
Meanwhile our multilingual media relations team have secured a range of interviews with Nissan and Infiniti executives with French, Swiss, German and Italian broadcasters taking place over the next 3 days.
However our work for the two brands doesn’t end there with live TV interviews with BBC and Sky plus multi camera live productions of their respective launches – Nissan Juke and Infiniti Q50 Eau Rouge – happening throughout today plus multiple video shoots and edits for their internal and external comms teams syndicated online and via social media.
February 10, 2014comments (0) | Trackbacks (30)
We have been working with charity Time to Change who launched their ‘Time to Talk Day’, encouraging people to talk about mental health. The campaign received excellent media pick up resulting in 14 interviews with Sky News Radio, Sky Sports News Radio, 5Live, 7 regional BBC’s and 3 additional commercials. See right for a picture of their spokesperson Sue Baker in the studio.
Travel Alberta joined us on Wednesday with film critic James King and film maker Dominic Gill to talk about what movies might inspire you to change your life. We secured 16 interviews going out on Sky News Radio, 8 regional BBCs and 5 further commercial stations.
We went to the AoC Beacon Awards, see right to see our sound engineer interviewing one of the college winners at the event.
February 6, 2014comments (0) | Trackbacks (30)
The latest RAJAR results have been released revealing a number of significant developments.
The reach for all radio listening in the UK is back up above the 90% mark, with 90.9% of the population tuning in every week.
52% of the population (27.7 million people) tune in via a digital platform (up 10% year-on-year), meaning digital listening is now 36.1% of all listening hours.
BBC Radio remains the dominant sector, with 55.2% share of listening hours compared with commercial radio’s 42.1%.
DAB is the most popular device for digital listening (65% of all digital hours) with 46% of adults having access to a DAB digital radio, up 10% year-on-year. Digital listening share in car is at its highest ever – 10.9% of digital listening – up 38%, with digital listening hours in car up 41% year-on-year.
Ford Ennals, CEO of Digital Radio UK, said: “The long term drive to digital listening continues and upcoming developments in coverage, content and cars during 2014 will accelerate the growth of digital listening further. Over the next couple of years we will see 350 new transmitters for national network and local DAB, the proposed launch of the new national Digital Two network as well the majority of new cars coming with digital radio as standard.”
Movers and Shakers!
BBC Radio 1
At Radio 1, Nick Grimshaw added 700,000 listeners over the quarter to register a weekly audience of 6.29 million – up on last quarter but down year-on-year.
Overall Radio 1 attracted 10.97 million listeners during the period (in line with 10.83m last quarter and 11.09m last year) with a share of 6.9%, (from 6.6% last quarter and 7.4% last year).
BBC Radio 1Xtra
Radio 1’s sister station Radio 1Xtra posted a reach of 1.09 million weekly listeners across the period (from 1.04m last year and 1.19m last quarter), whilst Radio 4 Extra attracted 1.65 million listeners per week (from last quarter’s 1.59 million and last year’s 1.69 million).
BBC Radio 2
Radio 2 records an all time high of 15.51 million weekly listeners, up from 15.11m last year and 14.94m last quarter.
The station’s share of listening remained level with last year’s 17.6% and the Chris Evans Breakfast Show drew a record audience of 9.82 million listeners every week – compared to 9.35m last quarter and 9.52m last year. It put him more than 3.5 million listeners ahead of his opposite number Nick Grimshaw.
BBC Radio 3
Radio 3 has a weekly audience of 1.99 million listeners – compared to 2.03m last quarter and 2.06m last year. The network’s share is 1.1%, from 1.2% last quarter and 1.3% last year.
BBC Radio 4
BBC Radio 4 posted a record weekly reach of 11.21 million and the Today programme has 7.14 million listeners each week, up from 7.05m last year and 6.81m last quarter.
BBC Radio 5Live
BBC Radio 5 live posted a combined reach with sister station 5 live sports extra of 6.53 million listeners, up from 6.27m last year and level on last quarter’s 6.53m. Share for Radio 5 live (inc. sports extra) is 4.5% (4.5% last quarter and 4.6% last year).
BBC Radio 5 Live Sports Extra
Digital sister station Radio 5 Live Sports Extra saw its audience fall 41.6% to 889,000, after pulling in more than 1.5 million listeners the previous quarter thanks to England’s home Ashes cricket test series against Australia.
BBC Asian Network
BBC Asian Network attracted record numbers of listeners, seeing its audience rise to 668,000 – from 453,000 last year and 555,000 last quarter.
BBC 6 Music
BBC Radio 6 Music is the most listened to digital-only station, with its highest ever audience of almost 2 million listeners (1.96 million), bringing it level with BBC Radio 3.
BBC World Service
BBC World Service’s weekly UK audience was 1.41 million (from 1.46m last year and last quarter), while BBC Local / Regional radio reached 9.32 million listeners per week – from 9.14m last year and 9.26m last year.
Helen Boaden, Director of BBC Radio, said: “These figures are wonderful news for the radio industry and Britain’s love affair with radio shows no signs of cooling. We are a nation of audiophiles and so, despite the ever-increasing competition for people’s time and the growing range of online audio providers, radio is thriving in the digital age. I’m delighted that the BBC’s distinctive portfolio of stations is proving so enduringly popular and helping the UK radio industry go from strength to strength.”
Overall reach for Local Radio in England came in at 7.1m / 16.5% – stable year-on-year (6.9m / 16.4%) and last quarter (7.1m / 16.5%). This translates into an increase of 156,000 listeners on the year and 13,000 on the quarter.
Stations with an increase in audience include BBC Coventry and Warwickshire, up to 17% weekly reach from 11% last year, BBC Radio Cambridgeshire, now back up to 20% from 16% last year, and BBC Radio Cumbria.
BBC Radio Gloucestershire however is down 25% in reach since Q4 2012 and Radio Humberside down 20%.
David Holdsworth, Controller, BBC English Regions said: “This is a sure-footed, solid performance across BBC Local Radio in England, especially in what is a highly competitive market. These results reflect the fact that quality public service broadcasting continues to be highly valued by our listeners. I’m confident that we can continue to build on this performance in the long term.”
BBC Radio Scotland saw its latest radio listening figures fall by over ten per cent on the corresponding period 12 months previously, the station’s ‘reach’ between October and December in 2012 and the same period last year was down 12.7%, from an average 994,000 listeners to 868,000.
UTV Media’s talkSPORT is back up to 3.2m listeners giving the station its highest ever book for quarter four. The station reported a year-on-year increase across all daytime shows and says 81% of listeners are male.
The Alan Brazil Sports Breakfast reached 1.4 million listeners, a 15% increase on Q4 last year, and Colin Murray, who joined the station last August, achieved a 9% increase on the same mid-morning time-slot the previous year.
Audience increases have been recorded across the station’s live football, with exclusive Barclays Premier League commentary on Sunday afternoons achieving a 22% increase on the previous year.
talkSPORT Programme Director, Liam Fisher, said: “These figures are testament to the strength of our on-air talent and the new additions to this team which have included broadcasters Colin Murray and Johnny Vaughan and former sportsmen including David Ginola, Neil Warnock and Brian Moore. We broadcast 40 commentaries in this quarter and we know that live football is always a huge draw to talkSPORT listeners.”
Increased reach by 20% year-on-year, while listening hours increased 8% year-on-year and 20% quarter-on-quarter. This means that over the last three months the station has increased its listening hours by 470,000.
Swansea Sound & The Wave
Both posted increases across the board, increasing listener reach by 16% year-on-year and 4% quarter on quarter, and growing hours by 26% year-on-year and 1% quarter on quarter.
More people are listening to Radio Wave in Blackpool and for longer, the station has posted a 19% increase in the total number of listeners year-on-year. The station has also gained hours, with a year-on-year increase of 14%.
Wish, Wire FM and Tower FM
Wish, Wire FM and Tower FM all increased their listenership. Wish FM has done particularly well, with the station’s number of listeners up by 8% and the hours growing by 35%, both year on year.
Peak FM posted an increase in listeners of 11% year-on-year and an 8% increase quarter-on-quarter in the number hours people listen.
Juice FM gained both listeners and hours, increasing them both by 5% on the quarter.
Iain Fowler, Director of Local Radio for UTV Media (GB), said: “These figures are extremely pleasing as they show the resilience of UTV’s local stations in a competitive and difficult market. Our local stations all play an integral part in their communities, raising money for local charities and hosting events and we are proud that this has translated into making them an even better offering for listeners and advertisers alike.”
Nationally Bauer’s Passion Portfolio has reached 10m listeners for first time as Kiss gets five million listeners across the UK. Digitally, Bauer owns the top three most listened to commercial stations, with Absolute 80s, Planet Rock and Kisstory.
Key 103 has recovered from recent all-time low figures and is now back up to 570,000 listeners from 395,000 three months ago
Wave 105 recorded its best performance for a decade for both reach and hours, reaching 438,000 listeners.
Bauer’s new station Absolute Radio has regained listeners this quarter to take it back to where it was this time last year – with 1.76m listeners.
Absolute 80s is the most listened to commercial digital-only station with 1.18 million listeners, up 33% year-on-year, with sister station Absolute Radio 90s also up 30% year-on-year.
Christian O’Connell added 55,000 listeners compared to the corresponding three months in 2012 and expanded his numbers from the previous quarter by an even more impressive 109,000 to take his reach up to 1.44 million.
Magic 105.3 & Kiss 100
In London, Magic and Kiss are down in numbers (as are most FM stations) with Kiss dropping from 1.97m to 1.82m listeners and Magic going from 1.96m to 1.75m.
Kiss was up in their breakfast numbers, adding 176,000 followers over the course of the year to take reach up to 1.79 million and in London it remains only behind Capital in terms of commercial radio breakfast shows. Kiss’s audience in the city in the time-slot grew by 147,000 between quarters to 824,000 as Capital’s breakfast show rose to 1.19 million.
Kiss Fresh hasn’t had the automatic inheritance of listeners it might have expected from Smash Hits on digital platforms, with the service reporting a drop from 887k to 387k weekly listeners. It is a complete change of name and format though so its is not completely comparable. The service is listed by RAJAR as Kiss Fresh (formerly Smash Hits).
Steve Parkinson, Managing Director, Bauer Radio London, said: “Breaking the 10 million listener mark is a great moment for the Passion Portfolio teams. The ongoing national success of Kiss plays a big part in this, with its new channels Kisstory and Kiss Fresh performing way beyond expectations. The programming teams are rightly celebrating having five out of the top ten most popular digital stations in the UK.”
Dee Ford, Group Managing Director Radio, Bauer Media, said: “With impressive growth from Kiss and Planet Rock to Absolute Radio and Key 103, Bauer’s commercial audience continues to grow, helping our commercial partners get just what they need from one media owner – delivery of big, high-impact campaigns that reach millions of potential consumers. Through our ambitious digital strategy, we can also offer brands targeted communications across a range of demographics.”
Clyde 1 & Clyde 2
Clyde 1′s year-on-year was down 7.1 per cent and the figure for its sister station, Clyde 2, down 27.9 per cent.
Global maintains its position as the UK’s biggest commercial radio company with 20.7 million people now tuning into one of Global’s eight brands each week.
Global Radio’s London FM stations are all down in listener numbers this quarter but heritage station Capital FM still comes out as the most listened to commercial station.
Nationally, Heart and Capital brands are also down in listeners and share with Capital remaining the bigger network of the two by just 200,000 listeners. The noticeable increases around the country include Heart South West and and Heart Sussex.
LBC 97.3 has gained almost 60,000 listeners year-on-year with a national reach of 1.3m. Bosses are expecting that number to rise once it launched on Digital One next week. LBC News 1152 has seen a drop from 370,000 in Quarter 3 to 236,000 this time round.
Capital is still the only commercial station with over two million listeners.
The new Capital XTRA has seen a slight increase since going on Digital One, and now has 854,000 listeners (up from 839,000 last quarter).
Classic FM has seen an increase of over 300,000 listeners though at 5.6m
Ashley Tabor, founder & executive president at Global said: “Global’s strategy of ‘national brands delivered locally’ continues to really deliver. It’s fantastic to have the number 1, 2 and 3 commercial radio brands in Capital, Heart and Classic once again, and to see the Capital network hold the number one spot as the most listened to commercial radio brand in the UK. Capital XTRA’s fantastic opening number is also a testament to our on-going strategy. Capital alone adding 663,000 listeners in a year is a fantastic achievement, and I’d like to congratulate the team at Global for their hard work.”
Richard Park, group executive director and director of broadcasting of Global, said: “Once again we have many reasons to celebrate following a very successful RAJAR. I’m particularly proud to see Classic FM adding 313,000 listeners in the last quarter alone.”
Real Radio & Smooth Radio
In what could be one of the last surveys for Real Radio, every station in the network has recorded a drop in listeners this quarter. All stations – located in Scotland, Wales, Yorkshire, North East and the North West – are down in weekly reach when comparing RAJAR figures for the last three months. Sister stations Real XS are up though, with Glasgow now on 70,000 listeners and Manchester on 150,000.
Smooth Radio, now networked from Global Radio in London has seen some positive increases, with more listeners in Glasgow and the West Midlands. Smooth Radio North West is on one of its highest ever figures at 900,000. Smooth Radio East Midlands, London and North East lost listeners this quarter. The now closed Smooth 70s went out on a high though, with 804,000 listeners across the UK on DAB before the plug was suddenly pulled in September.
Real and Smooth Radio Ltd, previously run by the Guardian Media Group, is currently being run in hold separate but an announcement on the future of the group and Real Radio brand is expected shortly.
Free Radio Birmingham is down to its lowest ever figure or 13% weekly reach, although remains constant with figures published a year ago. Elsewhere Free Radio Herefordshire & Worcestershire is up 19,000 listeners and Free Radio 80s Shropshire has doubled its audience from 11,000 to 24,000 people.
Yorkshire Coast Radio
Yorkshire Coast Radio achieved its highest audience figures ever. The Scarborough based station now reaches a weekly audience of 50,900 adults and 45% of the area’s population. This is a year-on-year increase of 18%, with 7,800 new listeners turning on in the last 12 months. It can now boast the highest percentage reach of population of all stations in England.
Chris Sigsworth, Managing Director said: “We are over the moon with these latest figures. The team work tirelessly to deliver truly local radio that both informs and entertains the communities in our area. To achieve such a strong following is confirmation that we are connecting with our audience in a way that matters to them.”
William Rogers, Group CEO said: “I’m over the moon that the team at Yorkshire Coast Radio has delivered the highest Reach of any local commercial station in England. A fantastic team effort.”
Up 25% in weekly reach since this time last year. The station, which historically stayed around the 20,000 listener mark, now has 51,000 weekly listeners across central and east Lancashire. Stable mate 2BR is also celebrating, now with a 34% weekly reach and 62,000 listeners.
Chester’s Dee 106.3 recorded an all-time high – now on 24% weekly reach and 47,000 listeners.
Chief Executive Chris Hurst told RadioToday: “I’m over the moon, it’s a credit to the team that a 10 year old station is attracting its highest audiences ever despite the increase in competitors. We’re proud to provide local programming.”
JACK fm Swindon has recorded a 345% increase in reach year-on-year, making the former Brunel FM station another success story for Celador. The station now has a a 16% weekly reach compared to 3% a year ago.
The JACK format is doing well elsewhere too. A small rise in Oxfordshire this quarter and a big jump from 11% reach to 17% reach year-on-year. It’s the same at JACK South Coast, now on 14% compared with 7% two years ago as The Coast. Jack Bristol posted its highest ever hours and market share too.
FULL RAJAR RESULTS:
BBC Radio Scotland 868,000
BBC Radio Ulster 524,000
BBC Radio Wales 466,000
BBC Radio Cymru 140,000
BBC Radio 1 10,969,000
BBC Radio 2 15,513,000
BBC Radio 3 1,992,000
BBC Radio 4 11,205,000
BBC Radio 4 Extra 1,646,000
BBC Radio 5LIVE 6,285,000
FIVE LIVE SPORTS EXTRA 889,000
BBC 6 Music 1,962,000
BBC Asian Network UK 668,000
BBC World Service 1,413,000
BBC Radio Berkshire 109,000
BBC Radio Bristol 115,000
BBC Radio Cambridgeshire 147,000
BBC Radio Cornwall 159,000
BBC Coventry and Warwickshire 116,000
BBC Radio Cumbria 127,000
BBC Radio Derby 160,000
BBC Radio Devon 221,000
BBC Essex 222,000
BBC Radio Gloucestershire 85,000
BBC Hereford & Worcester 96,000
BBC Radio Humberside 186,000
BBC Radio Kent 259,000
BBC Radio Lancashire 228,000
BBC Radio Leeds 239,000
BBC Radio Leicester 144,000
BBC Radio Lincolnshire 120,000
BBC London 94.9 465,000
BBC Radio Manchester 210,000
BBC Radio Merseyside 344,000
BBC Radio Newcastle 369,000
BBC Radio Norfolk 176,000
BBC Radio Northampton 92,000
BBC Radio Nottingham 193,000
BBC Radio Oxford 77,000
BBC Radio Sheffield 241,000
BBC Radio Shropshire 108,000
BBC Radio Solent 297,000
BBC Somerset 75,000
BBC Radio Stoke 157,000
BBC Radio Suffolk 122,000
BBC Sussex and BBC Surrey 236,000
BBC Radio Tees 143,000
BBC Three Counties Radio 154,000
BBC WM 233,000
BBC Radio Wiltshire/Swindon 108,000
BBC Radio York 81,000
BBC Radio Guernsey 22,000
BBC Radio Jersey 29,000
Absolute Radio London 593,000
Absolute Radio National 1,310,000
Absolute Radio 60s 197,000
Absolute Radio 70s 181,000
Absolute 80s 1,183,000
Absolute Radio 90s 568,000
Absolute Radio 00s 145,000
Absolute Radio Classic Rock 364,000
Capital Network (UK) 7,501,000
Capital XTRA (UK) 854,000
Classic FM 5,634,000
The Hits 910,000
Jazz FM 681,000
Kiss UK 5,036,000
Kiss Fresh (Was Smash Hits) 387,000
Magic UK 3,596,000
Planet Rock UK 1,143,000
Smooth 70s 804,000
Sunrise Radio National 521,000
THE BEACH 56,000
Dream 100 40,000
North Norfolk Radio 22,000
Norwich 99.9fm 47,000
Town 102 FM 58,000
107.8 Arrow FM for Hastings 21,000
Metro Radio 450,000
TFM Radio 172,000
C.F.M (Bauer Carlisle) 111,000
City Talk 105.9 79,000
Radio City 96.7 398,000
Key 103 (Manchester) 570,000
97.4 Rock FM 280,000
96.3 Radio Aire 126,000
Hallam FM 410,000
96.9 Viking FM 227,000
97.4 Cool FM 393,000
Downtown Radio (DTR) 318,000
Clyde 1 FM 580,000
Clyde 2 168,000
Moray Firth Radio 116,000
Northsound One 136,000
Northsound Two 40,000
Radio Borders 54,000
West Sound 177,000
Kiss East 447,000
Kiss West 492,000
Magic 1152 (Newcastle) 147,000
Magic 1170 (Teesside) 86,000
Magic Network – North West 211,000
Magic 1548 (Liverpool) 92,000
Magic 1152 (Manchester) 94,000
Magic 999 (Preston) 26,000
Magic Network – Yorkshire 295,000
Magic 828 (Leeds) 124,000
Magic AM (Sheffield) 91,000
Magic 1161 (Hull) 89,000
Wave 105 FM (South Coast) 438,000
The Breeze (Basingst. & N.Hants) 26,000
The Breeze (South) 72,000
Jack FM South Coast 245,000
The Breeze South West (North)H 92,000
The Breeze South West (South) 49,000
106 JACKfm (Bristol) 122,000
JACK fm (Swindon) 32,000
Central FM 49,000
Cheshire’s Silk 106.9 21,000
Chester’s Dee 106.3 47,000
The Bay 118,000
Citybeat 96.7/102.5FM 147,000
Lakeland Radio 21,000
Radio Exe 107.3 FM (Exeter FM) 24,000
Fire Radio 46,000
Fire Radio South Coast 6,000
Capital Birmingham 481,000
Capital East Midlands 478,000
Capital London 2,156,000
Capital Manchester 626,000
Capital North East 455,000
Capital Scotland 552,000
Capital South Coast 231,000
Capital South Wales 212,000
Capital Yorkshire 1,062,000
Heart Cambridgeshire 248,000
Heart East Anglia 286,000
Heart Essex 437,000
Heart Four Counties 505,000
Heart Kent 359,000
Heart London 1,557,000
Heart North West and Wales 212,000
Heart Solent 330,000
Heart South West 428,000
Heart Sussex 377,000
Heart Thames Valley 327,000
Heart West Country 606,000
Heart West Midlands 768,000
LBC 97.3 958,000
LBC News 1152 236,000
XFM London 440,000
XFM Manchester 199,000
IOW Radio 41,000
JACKfm Oxfordshire 107,000
Glide FM 1079 30,000
106 JACKfm (Oxford) 86,000
Kingdom FM 61,000
Lincs FM 102.2 316,000
Dearne FM 60,000
KCFM 99.8 78,000
Ridings FM 37,000
Rother FM 42,000
Trax FM 88,000
Minster FM 73,000
Mix 96 42,000
Spire FM 43,000
Spirit FM 46,000
Star NE – North (was Durham FM) 20,000
Star NE – South (was Alpha 103.2) 28,000
97.2 Stray FM 52,000
Sun FM 71,000
Wessex FM 48,000
Yorkshire Coast Radio 51,000
Radio Mansfield 103.2 44,000
Manx Radio 40,000
Original 106 (Aberdeen) 66,000
Gem 106 510,000
Free Radio (West Midlands) 707,000
Free Radio FM (West Midlands) 617,000
Free Radio 80s (West Midlands) 119,000
Free Radio (Birm&Black Country) 390,000
Free RadioFM (Birm&Black Ctry) 331,000
Free Radio 80s (Birm&Black Ctry) 74,000
Free Radio (Cov & Wrcs) 114,000
Free Radio FM (Cov & Warcs) 96,000
Free Radio 80s (Cov & Warcs) 25,000
Free Radio FM (Here & Worcs) 97,000
Free Radio (Shropshire) 102,000
Free Radio FM (Shropshire) 86,000
Free Radio 80s (Shropshire) 24,000
Palm FM 43,000
Radio Plymouth 38,000
Premier Christian Radio 160,000
Q Radio Network 110,000
Oak FM 26,000
107.6 Banbury Sound 16,000
Rugby FM 22,000
Touch FM Staffs 35,000
96.2 Touch FM – Coventry 31,000
102 Touch FM – Warks Worcs Cots 55,000
Reading 107 FM 19,000
Real Radio North East 257,000
Real Radio North West 472,000
106.1 Real XS Manchester 150,000
Real Radio Scotland 567,000
96.3 Real XS Glasgow 70,000
Real Radio Wales 491,000
Real Radio Yorkshire 326,000
Smooth Radio Midlands 698,000
Smooth Radio East Midlands 302,000
Smooth Radio West Midlands 398,000
Smooth Radio Glasgow 259,000
Smooth Radio London 441,000
Smooth Radio North East 406,000
Smooth Radio North West 900,000
96.2 The Revolution 34,000
Southend & Chelmsford Radio 48,000
107.5 Sovereign Radio 24,000
Buzz Asia 963 & 972AM 109,000
Kismat Radio 1035 88,000
Sunrise Radio 382,000
Time FM 106.6 22,000
Channel 103 FM 54,000
Island FM 104.7 35,000
106.3 Bridge FM 38,000
Radio Carmarthen and Scarlet FM 44,000
Radio Ceredigion 19,000
Nation Radio 150,000
102.5 Radio Pembrokeshire 45,000
The Bee 51,000
Eagle Extra 3,000
96.4 Eagle Radio 143,000
KL.FM 96.7 46,000
Pirate FM 174,000
107.6 Juice FM 211,000
Peak 107 FM 104,000
The Pulse 120,000
Pulse 2 31,000
Signal 107 40,000
Signal One 304,000
Signal Two 65,000,
96.4 FM The Wave 150,000
Swansea Sound – 1170 MW 57,000
Radio Wave 96.5 FM 80,000
107.4 Tower FM 52,000
107.2 Wire FM 51,000
102.4 Wish FM 68,000
January 27, 2014comments (0) | Trackbacks (30)
We worked with Nissan who were holding a ‘Start of Production’ ceremony for the new Qashqai at their Sunderland plant, where they are now employing a record number of staff. We piggybacked onto the story and the plant on the ONS’ quarterly employment figures, which showed a sharp drop in unemployment from 7.4% to 7.1%. We set up BBC Breakfast’s Business presenter, Stephanie McGovern, to come live from the plant, with our account team on the ground sorting getting the BBC’s satellite truck onto the site in the early hours and setting up on the very busy, non-stop Qashqai production line. The programme crossed live to Stephanie eight times and her interviewees included Nissan’s Chief Performance Officer, Trevor Mann, and four employees. We also went live into Radio 5, Radio 4’s Today programme and all the local radio stations in the North East, using our own outside broadcast equipment on site. Our own satellite truck was also up on site, with Sky using it to do live and pre-recorded interviews with Trevor, despite the very strong competition from the breaking Syrian Peace talks.
We were shortlisted for 2 Golden Hedgehog Awards! It was fantastic to be nominated for our work with adidas in the Best Use of Video category and for our work with G4S in the Public Affairs category. View the full shortlist here.
We worked with Celebrity Cruises who have teamed up with Ben Fogle to promote some adventurous holidays, this got great pick up from regional BBC’s including BBC Oxford.
We launched our ONWARD newsletter which features the latest news in broadcast and from markettiers4dc! Read it online here.
December 4, 2013comments (0) | Trackbacks (30)
On Tuesday Argos revealed the future of the high street by opening the doors to their new digital concept store on Old Street. We secured some excellent national TV coverage on BBC News Channel, 2 hits on Sky News TV and BBC 1 Breakfast.
Tesco joined us on Thursday, who were partnering with food bank charity, the Trussell Trust and food redistribution charity FareShare to hold the UK’s biggest ever food collection appeal. The campaign was featured on 26 stations with 20 interviews including Daybreak, BBC Radio 5Live Morning Reports, 6 BBC regional interviews including BBC Radio Cymru, Norfolk, Solent, Tees and Suffolk, Real Radio Scotland, Real North West and Real North East, Radio Aire, Radio City and more.
The ‘Mandem on the Wall’ boys come in to support the Screen Thing – a campaign to minimize illegal downloads amongst young people. See right for a picture of Joivan, Percelle and Dee filming with our crew.
Slater & Gordon dominated the news agenda once again this year – this time to raise awareness for the legal implications surrounding couples who have bought property together and then parted ways. Many media owners picked up the story from us, including Sky News Radio, Sky Sunrise, LBC and BBC Radio London.
On Sunday (the 1st of December) the Benenden Facebook Advent calendar went live! We have developed an interactive Christmas advent calendar with a chance to win an excellent prize behind each door. You can play it here.
November 21, 2013comments (0) | Trackbacks (30)
Michaela Strachan joined us in the radio studio on Monday with Cheesestrings who were asking if parents are braver than their kids. The campaign received a good pick up with a mix of BBCs and commercials, BBC Radio Tees, Lancashire, Guernsey and 3Counties being the highlights.
Some of the team went to the National Business Awards! See right for a behind-the-scenes picture of one of the sponsors being interviewed…
…And on the same night, a separate group of markettiers4dc staff went to the PRCA Awards! For a complete run down of the event please see below for a fantastic summary of the night from Account Manager, Lucy Davies.
We produced a live streamed show for Benenden Health as part of their campaign to raise awareness for OCD. The show received excellent online pick-up with over 20 sites taking the stream including Manchester Evening News and Anxiety UK.
It was a pleasure to work with Wolf and Chris from Wolf Blass (right) upon the announcement of the company winning International Winemaker of the Year! Congratulations!
November 15, 2013comments (0) | Trackbacks (30)
This blog has been contributed by Account Manager, Lucy Davies, @LucyPDavies.
A motley band of markettiers made their way to the annual PRCA Awards at London’s Hilton Park Lane on the night of 12th November 2013. Despite the freezing temperatures outside, we warmly welcomed clients from 3 Monkeys Communications, the ASA, Media Therapy, Cake PR, Brazil and DeVries SLAM to our tables to watch George and Larry Lamb present awards to in-house and agency teams from all over the UK.
After taking full advantage of the champagne reception, with some who shall remain nameless making their way in to dinner with a glass in each hand, we sat down to a starter of pea panna cotta. This unusual concoction met with a…mixed reception from the markettiers4dc team and guests alike. And when main courses of sea bass had been polished off, the awards presentation began. As sponsors of the event, and official broadcast partners of the PRCA, our chairman Howard Kosky eventually made his way to the stage to present the award for Consultancy Head of the Year – won by Michael Frohlich of Ogilvy Public Relations.
Other winning campaigns we had the pleasure to work on over the past year included Consumer Award (low-budget) AND Campaign of the Year: Happy Hens Lay Tastier Eggs with Mischief PR, and the Evaluation Award: How a Handful of Almonds Helped Jane To Snack Happy with Porter Novelli.
With the awards coming to a close, and more than a few bottles of wine drained, we made our way to the dance floor to continue the merry-making – in spite of the girls’ disappointment at not getting a picture with George and Larry! DJ Krystal Roxx (no, us neither) hit the decks, kicking off the dancing with Robin Thicke’s Blurred Lines and, as guests began to peel off and take themselves home, I’m pretty sure markettiers4dc was well-represented until the bitter end…
Congratulations to all those shortlisted, highly commended and awarded – see you next year!
November 6, 2013comments (0) | Trackbacks (30)
Now in its fourteenth year, the Frank Gillard Awards celebrated the leading stations and professionals in BBC local radio last week. According to the last RAJAR report, the BBC Local radio network combined reaches 9,263,000 people, which is more than most national stations. Speaking at the event, BBC Trust Chairman Lord Patten said local radio was the ‘glue of local communities’, a friend to people who otherwise might be lonely and an important tool for ensuring that local government officials were kept accountable.
The big winner of the night was BBC Radio Humberside who picked up station of the year, having also won the same award at the Sony’s in May. Helen Boaden, BBC Director of Radio, commented that the station had demonstrated ‘brilliance, imagination and creative curiosity underpinned by outstanding Rajar figures’. Radio Humberside currently has a weekly reach of 201,000.
Another station which was highly recognised was BBC Oxford who won three awards – most significantly in the ‘Coverage of a News Story’ category where they were commended for their handling of a particularly sensitive story about sexual exploitation of young girls. BBC Oxford also won gold in the ‘Sport’ and ‘Station Promotion Campaign’ categories.
Tony Snell, presenter at BBC Radio Merseyside, scooped two awards for best ‘Programme Presenter’ and ‘Breakfast Programme’.
Station of the year: Radio Humberside
Silver – Radio Leeds
Bronze – BBC Tees
Breakfast programme: Radio Merseyside, Tony Snell
Silver – Radio Leeds, Liz Green
Bronze: BBC Guernsey, Jim Cathcart
Programme presenter: Radio Merseyside, Tony Snell
Silver – Three Counties Radio, Jonathan Vernon
Bronze – Radio Berkshire, Andrew Peach
Original journalism: Radio Sheffield across the station
Silver – Radio York across the station
Bronze – Radio Humberside, ‘Neets’ and job scams
Coverage of a news story: BBC Oxford – Bullfinch trial on grooming and child sexual exploitation
Silver – BBC London 94.9 for murder of Lee Rigby in Woolwich
Bronze – BBC Tees for Katrice Lee, a family’s battle to find out what happened to their missing daughter
Journalist of the year: Radio Leeds, Tracy Gee
Silver – Radio Lancashire, Steve Becker
Bronze – Radio Cumbria, Julie Clayton
Impact: BBC Coventry & Warwickshire – ‘Just the Job’
Silver – Radio Kent, ‘The Dementia Diaries’
Bronze – Hereford & Worcester, ‘The Lifeline Campaign’
Best midmorning: BBC Three Counties Radio, Jonathan Vernon Smith
Silver – BBC Essex, Dave Monk
Bronze – Radio Cumbria, Kevin Fernihough
Ultimate hot seat: Radio York, Jonathan Cowap’s Big Conversation
Silver – Radio Suffolk, The Mark Murphy Show
Bronze – BBC Three Counties Radio, The JVS Show
Sport: BBC Oxford – The Team That Never Was
Silver – BBC Tees, Spennymoor Town at Wembley
Bronze – BBC London 94.9, Football League Final Day
Best Programme: Radio Suffolk -Britten on the Beach
Silver – Radio Humberside, The Kick Murphy Letters
Bronze: Radio Bristol, the Laura Rawlings Show live from Springwatch
Faith Programming: Radio Lancashire
Silver – BBC London 94.9, Inspirit with Jumoké Fashola
Bronze – Radio Nottingham
Station Promotion Campaign: BBC Oxford – Big Tour of Oxfordshire
Silver – BBC Hereford and Worcester, A Flag for Worcestershire
Bronze – Radio Humberside, The Class of Radio Humberside
November 5, 2013comments (0) | Trackbacks (30)
We worked with the Young Foundation, Dai Greene and Mark Cavendish to help launch the first ever commission to increase physical activity amongst children. We secured coverage across TV and radio including BBC News Channel, BBC Breakfast, Sky News Radio, Sky Sports News Radio and Sky News TV for which Dai Greene did a down-the-line interview directly from our in-house studio. (Right).
We streamed a recording of a special interview between Clare Balding and Jennifer Saunders at the Royal Albert Hall for the launch of Saunders’ new book Bonkers. The book details her stellar career encompassing her longstanding collaboration with Dawn French and the worldwide success of Absolutely Fabulous as well as providing insights into her life behind the camera. We streamed the event to the Penguin website and distributed the full discussion as well as an edited highlights package across more than 20 websites including Yahoo, Women’s Own, Best Daily, MSN, Funny Women, The Belfast Telegraph and Over 50s enabling Jennifer’s legion of fans across the country to see this exclusive event online. (Right).
Pancreatic Cancer UK were in the studio on Thursday calling on the Government to urgently address late diagnosis of pancreatic cancer in the UK, a disease set to replace breast cancer as the 4th biggest killer. We secured 18 items of coverage including 8 regional BBC’s, LBC, Sky News Radio, Real Radio North West and Yorkshire, ITV 1 Calendar amongst others.
We had our staff Halloween party…. and as you can see to the right, we certainly got into the spirit of things!
October 29, 2013comments (0) | Trackbacks (30)
On Tuesday 26th November 2013, when Estuary TV broadcasts to a potential 240,000 viewers in Grimsby for the very first time, every media professional in the country should be sitting up and taking notes.
Why? Because it is the first stage in what could be the second coming for local TV in the UK.
Hailed as the ‘dawn of a new media industry’ by Communications Minister Ed Vaizey earlier this year, the announcement of the first of what could be up to 70 Ofcom-licensed local TV stations has prompted feverish speculation as to what exactly this means for the industry, at time when local radio, print and TV has been faced with frequent cuts, mergers and a general sense of unease about how it stays relevant in the face of the increasing rise of online news.
Whilst it would be foolish to suggest the local TV project’s success can be predicted alone on the performance of Estuary TV – the first in the of the initial wave of 19 channels to launch – it will certainly provide a tantalising insight into what we might come to expect from these new franchises.
Leaving the Evening Standard’s London Live out of the equation for a second (firstly, because its budget for programming is already looking like it will dwarf the 18 other stations; and secondly, because, well, it’s London, and media in London operates on a quasi-national level that means it’s difficult to ever think of it as truly ‘local’…) these local TV stations offer the promise of that which all good local media should aspire to – providing content which is, at risk of the sounding obvious, fiercely local.
It’s surely no coincidence that advertising revenue on ITV fell when regions started to merge and subsequently the local news became that bit less local. What these stations do have in their favour is precisely that: locality. Unburdened by having to cover stories which scarcely fall in their region, these new local TV stations have the chance to offer a genuine alternative to that which is currently being offered by both the BBC and ITV.
No doubt, there are challenges at hand; funding and quality of content are issues which seem to be the most pressing concern for cynics and some media analysts. Resources at local paper and radio stations are already stretched, so the news that some of the licenses will be using talent from already established radio and papers may well have a detrimental impact on quality. What this means, also, is that there will likely be an increased reliance on volunteers and unpaid internships to produce the content, which doesn’t exactly assuage fears that quality will not be up to scratch of BBC and ITV in the immediate future.
These concerns are valid and pressing, but only time will tell whether or not they are actually founded.
Instead, we must look to opportunities that these franchises present. Firstly, local businesses can exploit truly targeted advertising. Secondly, as a result of the aforementioned prediction that resources may be stretched, there is a big chance for switched-on PR professionals to help shape not only the content these stations use, but the way in which the content is presented.
It will require that PRs do their homework – and, one suspects, the legwork – but by offering local TV stations everything they need to make engaging content (stories relevant to their audience, local experts, case studies, filming locations et al) this is a chance for industry professionals to get brands featured prominently once again in genuinely targeted local news coverage.
And in an era when frequently cited buzz words such as ‘syndicated news’ and ‘delivering quality first’ are used as little more than thinly veiled euphemisms for budget cuts to local media output, it’s a genuinely comforting prospect that these local TV licenses are bucking a trend that has become so symptomatic of the hard times local TV, radio and print have all faced in recent years.
Here’s to the 26th November, where a seaport in Lincolnshire will become the media capital of the country – if only for a night.
Full list of phase 1 local TV stations:
Bristol, Cardiff, Leeds, Newcastle: Made In…
Preston & Blackpool, Manchester: YourTV
Edinburgh (ETV), Glasgow (GTV): STV
London: London Live (Evening Standard)
Birmingham: City TV Broadcasting
Brighton & Hove: Latest TV
Grimsby: Estuary TV
Liverpool: Bay TV Liverpool
Nottingham: Notts TV
Oxford: That’s Oxford
Sheffield: SLTV/Sheffield Live
Southampton: That’s Solent
Multiplex operator: Comux