April 15, 2014comments (0) | Trackbacks (30)
Hound Waves Radio, the first radio station for dogs lovers, aired for 24 hours in March. From the jingles to the news to the dog-umentaries, all the content was especially commissioned for the campaign, with the aim of raising awareness for the lungworm, a parasite which is potentially fatal to dogs.
Read the full case study here.
April 14, 2014comments (0) | Trackbacks (30)
This blog comes from Shelley DeBere, Account Manager at markettiers4dc, @shelleydebere
At a time when our media diet is becoming increasingly varied it is even more important to find a way to speak and be heard by those key decision makers, particularly when championing change.
Earlier this year and ahead of George Osborne’s long awaited budget announcement, single parent charity, Gingerbread, were looking to achieve exactly that. Their target audience? The government…
In a big push over the course of many months, and in partnership with a group of other charities and think tanks, Gingerbread called on government to rethink its new childcare support policy, which discriminated against the lowest earning single parent families. The government’s proposals would have meant that parents on the lowest incomes could have been paying so much for their childcare that they would be little better off financially – if at all – in work.
As part of a wider awareness campaign, Gingerbread acknowledged that broadcast media offered them the most effective way to really petition their cause to the masses through the medium of TV, radio and online.
Using regional statistics around childcare costs, we worked with the in house press team at Gingerbread, to craft a broadcast news line and maximise targeted broadcast coverage to drive awareness of the charity, what they are trying to achieve and highlight them as an avenue of support to those who would be affected.
We had access to spokespeople Matt Hawkins, campaigns officer and Philippa Newis, policy officer, for back to back radio interviews and director of policy, Caroline Davey available for ad-hoc TV opportunities, as well as a selection of regional single parent case studies to bring the story to life.
Coverage highlights included two slots on Channel 5 News, ITV Lunchtime News, LBC, Sky News Radio, Voice of Russia and a host of regional BBC and commercial stations.
Following the campaign as well as behind-the-scenes efforts by all those involved, the government announced in the Budget that it is going to give parents on universal credit 85% of their childcare costs. This change will result in more single parents being able to start work, increase their hours and have more money to take home to provide for their children.
Faith Dawes, media officer, Gingerbread, “We were delighted with the results of our media day with markettiers4dc. Not only did we reach hundreds of thousands of listeners and viewers with our message, but with markettiers4dc’s input we also crafted a story that we could adapt for print and online media, where we also had great success. It was a key part of an effective campaign to secure fair childcare support for all low-income families – an aim that has now been achieved. We look forward to working with them again in future.”
For as far back as most people can remember broadcast media has provided a platform to those people and organisations looking to get their message across, encourage change and prompt action.
A simple objective – to influence government policy, effectively achieved through targeted broadcast media. Job done.
April 7, 2014comments (0) | Trackbacks (30)
Today we are delighted that the Holmes Report announced markettiers4dc were among the winners of the 2014 In2 SABRE Awards! The In2 SABRE Awards is an awards scheme that runs alongside the SABRE Awards EMEA, that recognises excellent insight and innovation within the industry. Once again our Slime Watch campaign for Bayer has been acknowledged in the Earned Media category. We are thrilled to hear this news after already being notified of our being shortlisted for the SABRE Awards EMEA and CIPR Excellence Awards last week.
The award will be presented at the first European In2 Summit on the 6th May.
To see the full list of winners click here.
April 4, 2014comments (0) | Trackbacks (30)
After already becoming finalists for the 2014 SABRE Awards this week, we are thrilled to announce that three of our campaigns have been shortlisted for the CIPR Excellence awards, one of the PR industry’s most prestigious awards.
Our on-going work for Slater and Gordon, and our School Swimming Census campaign for ASA have both been short listed for Best Broadcast Campaign and furthermore our Slime Watch campaign for Bayer has been shortlisted in the Healthcare category. We are incredibly honoured that three of our campaigns have made the shortlist out of an original 700 international entries.
Several markettiers4dc directors will now be put through rigorous face-to-face interviews from a team of over 80 expert judges before the winners will be selected.
Commenting, CIPR Excellence Awards Chairs of Judges Lionel Zetter FCIPR and Helen Dickinson MCIPR, said: “Making the CIPR Excellence Awards shortlist marks you out as being amongst the most professional, most creative, and most outstanding in the business. Congratulations for making it this far and best of luck for the panel interview stage.”
The winners will be announced at the CIPR Excellence Awards black tie dinner at Old Billingsgate, London on Tuesday 17 June 2014.
To view the full shortlist click here.
March 31, 2014comments (0) | Trackbacks (30)
Today sees the launch of London Live TV Station, what’s being hailed in some quarters as a new-era for local TV.
With the capacity to reach approx. 10 million viewers the new station will broadcast various programmes encompassing news, current affairs, sports, comedy and drama twenty-four hours a day, seven days a week, the Evening Standard-backed station’s aim is to establish themselves as London’s very own local TV station, celebrating the vivacity and eccentricities of the metropolis which poses an opportunity for those seeking to target a diverse urban audience.
Neil Simpson, founding partner at ad agency The Corner and former senior marketer at Coke and Adidas, said “It clearly appeals to London- centric brands who would not normally consider TV, but also offers a London up-weight option for a national buy.” The launch of the new station is most definitely something to watch as the new regional platform has the potential to alter London’s media landscape! To find out more about London Live TV visit their website at http://www.standard.co.uk/londonlive/.
We are proud to announce that two of our campaigns have been shortlisted for the 2014 SABRE Awards EMEA! In a year with a record number of submissions, near to 2400 entrants from 40 different markets, our Be Lungworm Aware: Slime Watch Campaign for Bayer and Lincolnshire Police Partnership for G4S are finalists in the Animal Care and Professional Service Firms Professional Service Firms categories. The shortlist was published today by The Holmes Report, an international industry news source that specializes in providing comprehensive coverage of happenings in the public relations business. We are incredibly pleased to be shortlisted for these awards that showcase and celebrate outstanding work created by PR firms and departments. The winners of the SABRE awards will be announced at the awards ceremony on the 20th of May.
For a full list of finalists click here.
March 24, 2014comments (0) | Trackbacks (30)
We worked with Zeno on the launch of the new dementia service Red & Yellow Care backed by The Alzheimer’s Society, a first of its kind approach which uniquely offers specialist integrated care tailored for the person with dementia. The campaign achieved some great radio coverage; securing Sky News Radio; BBC’s Tees, West Midlands and Scotland, Real Radio, Smooth Scotland, U105 and 5 other commercials.
We delivered a great Tree Fu Tom WebTV show for Freemantle Media. The show was aired live on Thursday and featured Zoologist Jules Howard, who encouraged families to get outside this Spring. Coverage was secured on 20 sites and you can watch the on-demand version here.
Keen to know how your brand can engage with influential parenting bloggers? We’ve just produced a new broadcast blogger engagement pack which has all the info you need. You can view this online here or please contact email@example.com to request a printed version.
March 17, 2014comments (0) | Trackbacks (30)
We won a Veterinary Marketing Award! Our Slime Watch campaign with Bayer Animal Health and Pegasus PR won at the ceremony at the London Lancaster Hotel in the Best PR category.
On Wednesday we were joined by Dom Joly and Citizen Communications for Auto-Trader talking about how the school run is the most stressful part of the week for a parent. We secured 17 interviews, including coverage across 9 regional BBCs, commercial coverage with U105, BFBS, Signal 107, Signal 1 and an additional 7 commercial stations.
The Manchester team attended the PRmoment Golden Hedgehog Awards North event. Here’s one of our directors Ceriann presenting a bunch of awards!
March 10, 2014comments (0) | Trackbacks (30)
Tuesday was a busy day for the markettiers4dc production team working at Geneva Motorshow on behalf of our clients Rolls-Royce, Nissan and Infiniti. Lots of outstanding coverage including Bloomberg, BBC World, Sky News International, Wall Street Journal, CNBC, APTN and ITV. Please click here for more information about the day.
On Friday we launched the UK’s first radio station for dogs with Bayer Animal Health as part of their ACT on Lungworm campaign. The 24 hour licensed station was available on 87.9FM, streamed online and aired at Crufts. All the content was specifically commissioned for the campaign which included ‘dog’-umentaries, hourly dog news bulletins and bed-time stories. A host of charities and celebrity spokespeople were involved in the studio and at Crufts. To learn more about the campaign please click here.
We worked with make-up brand Benefit to highlight their partnership with Look Good Feel Better Charity and to drive awareness of the launch of the 2014 Brow Arch March- an initiative designed to raise vital funds and awareness for women who are challenged by the visible side effects of cancer treatment. Interviews with spokesperson Kara Tointon were aired on the likes of BBC Radio 1, Sky Sunrise and Unique Radio.
Countdown Dictionary Corner’s Susie Dent joined us with mobile app Ruzzle amid accusations that spell checker and autocorrect are to blame for our failing ability to spell. Top schedule with Daybreak, BFBS, 6 regional BBC’s and 7 commercials put a nice end to the week.
March 4, 2014comments (0) | Trackbacks (30)
Its a busy day for the markettiers4dc 20 strong production team working at Geneva Motorshow on behalf of our clients Rolls-Royce, Nissan and Infiniti.
Bloomberg have kicked off our coverage from the Show with presenter Guy Johnson previewing the day from the Rolls-Royce stand at 6am and then five minutes later, with CEO Torsten Mueller-Otvos, giving the world a sneak preview of the new Rolls-Royce Ghost. All via our satellite truck and live camera set up.
CEO interviews will follow later this morning live with CNBC and Sky, together with set piece interviews with Associated Press TV and Wall Street Journal TV.
Meanwhile our multilingual media relations team have secured a range of interviews with Nissan and Infiniti executives with French, Swiss, German and Italian broadcasters taking place over the next 3 days.
However our work for the two brands doesn’t end there with live TV interviews with BBC and Sky plus multi camera live productions of their respective launches – Nissan Juke and Infiniti Q50 Eau Rouge – happening throughout today plus multiple video shoots and edits for their internal and external comms teams syndicated online and via social media.