October 23, 2014comments (0) | Trackbacks (81)
The latest RAJAR results have been released revealing a number of significant developments for UK stations.
The radio marketplace
- 9 out of 10 UK adults, or 46.7 million, tune in to radio each week
- 51% of listeners use a digital device to listen to radio at least once a week, whilst 37.8% of all radio listening is via digital platforms
- 21% of adults listen to the radio via a mobile phone or tablet at least once per month, up 45% YOY
- 20% of the adult population currently receive updates about their favourite radio station/presenter via social media, with the figure rising to 37% of 15-24s
Top RAJAR stories
- BBC Radio 4 has increased its reach to overtake BBC Radio 1 with just under 11 million listeners, suggesting a growing appetite for speech-based news and culture stories over pop music. The Editor of the Today Programme has recently commented that the station is now trying to attract a younger demographic
- BBC 6 Music is up 5.4%, QOQ, to over 1.9 million listeners and, over the year, the station has seen a 15.2% increase. Lauren Laverne has helped take BBC Radio 6 Music to its biggest-ever audience, overtaking BBC Radio 3 in the process
- Capital Breakfast with Dave Berry and Lisa Snowdon remains top of the London breakfast rankings, with 1 million listeners; Magic is up to second with 781,000, whilst Kiss is up to 3rd on 689,000
- Bauer’s network of stations including Magic, Kiss and HeatRadio is still out-performing BBC Radio 2 for a third consecutive quarter after the acquisition of national player, Absolute Radio last year. Over the last 12 months the network has seen a 13.3% growth rate
BBC Radio 1 (& 1Xtra)
Nick Grimshaws Breakfast Show on Radio 1 secured 5.82 million weekly listeners, placing his show 3rd nationally. Grimshaw’s breakfast show has faced turbulent times since he took over from Chris Moyles in 2012, and while the third quarter saw average weekly listeners drop by -2.5%, the show was up 4.3% compared with this time last year to shine a glimmer of hope for the station.
Ben Cooper, who also oversees digital sibling station 1Xtra, said Radio 1 was “leading the industry in becoming a multiplatform youth brand”, including a YouTube channel with more than 1.6 million subscribers and plans for a Radio 1 channel on the BBC’s iPlayer, adding the Rajar figures “only tell part of the story. I’m very pleased that in the traditionally difficult summer quarter, the Radio 1 Breakfast Show has 240,000 new listeners in the year.
“1Xtra reaches over 1 million people, and our audience is listening for longer.”
BBC Radio 2
BBC Radio 2, almost neck and neck with the whole of Bauer’s network, has a little over 15 million weekly listeners, a slight drop of -3.1% since the second quarter. The station, home to popular breakfast host Chris Evans and daytime debater Jeremy Vine, was up just 0.5% over the year. Chris Evans’ breakfast show continued to dominate the nationals despite posting -6.1% over the period, dropping by 600,000 weekly listeners, and -0.5% year on year, finishing the third quarter with a weekly reach of 9.3 million.
BBC Radio 3
In contrast to the -21.8% quarter on quarter (QoQ) drop that the station recorded last quarter, BBC Radio Three was up 4.2% this time round and up 2.8% over the year, Radio 3, whose new controller Alan Davey has vowed the station will not be “dumbed down” when he takes over in the new year.
BBC Radio 4
This quarter saw BBC Radio 4 (including 4 Extra) improve its reach by 1.2% to overtake BBC Radio 1 (which dropped -2.5%). In a triumph of politics and culture over pop songs and youth, BBC Radio 4 (including 4 Extra) has a weekly reach just shy of 11 million listeners. BBC Radio 1 has almost 10.6 million. Maintaining its second position, with a weekly reach of 6.7 million listeners, was the breakfast show. Radio 4 had 10.6 million listeners each week on average, with 6.7 million tuning in to the Today programme, marginally down year on year. Radio 4 Extra was the second biggest digital-only station behind 6 Music, with 1.63 million listeners.
BBC Radio 5Live (and Sports Extra)
Radio 5 Live had 5.8 million listeners, down 5.2% on last year. After a summer of sport, BBC Radio 5 Live sports extra has seen quarterly growth leap 32.3% to over 1.2 million.
BBC 6 Music
BBC 6 Music was up 5.4%, quarter on quarter, to over 1.9 million listeners. Over the year, the station witnessed a 15.2% increase. Lauren Laverne has helped the BBC Radio 6 Music to its biggest-ever audience of nearly 2 million listeners. In a sign of the changing way people are listening to the radio, a record 27% of listening for 6 Music was online or via smartphone and tablet apps, the most of any station and more than four times the industry average of 6.4%.The new audience figures come a week after Labour MP Tom Watson said 6 Music, which is currently available only on digital, should be given Radio 3’s valuable FM slot because it had more listeners. 6 Music has more than tripled its audience since the BBC said it would close the station in 2010, only to be given a reprieve by the BBC Trust after an unprecedented protest by listeners.
BBC Radio Scotland is down 2% on the year and 8.9% on the previous three months. Other Scottish stations reported some extremely impressive figures, such as Smooth Radio Glasgow (up 36.9%), Original 106 (up 35%) and Moray Firth Radio (up 10%).
BBC Radio Ulster/ Foyle remains the most listened to radio station in Northern Ireland, with an average weekly audience of 536,000 listeners – approximately 36.1% of the population (Aged 15 plus). BBC Radio Ulster/Foyle’s average weekly reach figures have increased by 3,000 year on year (with 533,000 in Quarter Three, 2013) and by 25,000 listeners quarter on quarter (with 511,000 in Quarter Two, 2014).
Programming broadcast on BBC Radio Foyle, received an average weekly audience of 44,000 listeners. The average weekly reach this time last year was 38,000 listeners (Quarter Three, 2013) and this time last quarter the average weekly reach was 41,000 listeners (Quarter Two, 2014).
talkSPORT is up 5.3% year on year and has a weekly reach of more than 3.1 million. The flagship breakfast show, hosted by Alan Brazil, achieved its highest ever figures.
Still out-performing BBC Radio 2 for a third consecutive quarter after the acquisition of Absolute Radio at the end of last year, Bauer Radio’s total portfolio saw a slight gain of 1.8% from the second quarter, recording more 16.2 million weekly listeners. However, over the last 12 months, the network has seen a more substantial 13.3% growth rate. Bauer’s Passion Portfolio (including Absolute, Magic and HeatRadio) – saw a huge 35.5% rise over the last 12 months to reach over 10.2 million listeners each week.
Total Absolute Radio Network, which saw some unwelcome drops in the second quarter, was back on form, recording yearly growth of 18.2% and a 6.5% QoQ growth. The station now has a weekly reach of more than 4 million.
Increased listenership by 27.3% year on year to 965,000.
Magic 105.4 continues to perform strongly in London with 2 million listeners, ahead of its national launch on DAB in Jan 2015..
KISS UK continues to grow, now with 4.9 million listeners (+5% yoy). In London, KISS 100 is number one for 15-24, 15-34 and 15-44 year olds in both hours and share against all radio stations including BBC.
- Manchester’s Key 103 now reaches 507k listeners (+28.4% yoy).
- Newcastle’s Metro Radio has grown its audience to 446,000 (up 2% qoq).
- West Sound, Radio Borders and Moray Firth also recorded year on year audience increases.
Total Global Radio UK has maintained its dominance over the national stations and networks, recording very little change since the second quarter (-0.7%). The network has more than 21.2 million listeners, on average, each week. Over the last year the network has seen its reach grow 4.1%
Classic FM is down -11% QoQ to lose a little under 200,000 weekly listeners.
The former London talk station that has gone nationwide and is home to phone-in shows with Nick Clegg, Boris Johnson, Nigel Farage and Harriet Harman, had 1.28 million listeners, marginally up on the previous quarter.
Heart Network (UK) also put in a strong performance over the year, up 20% (just over 9 million listeners), despite an almost static quarter with growth of just 0.1%. The overall performance is due to the re-branding of stations to Heart following the acquisition of Global Radio and Real and Smooth Limited.
In the battle for London listeners Global Radio’s Capital held on to the number one spot among commercial stations, but only just. Capital had an average weekly audience of just under 2 million despite losing nearly 8% of its audience year on year. Capital was ahead of Bauer’s Magic, breathing down its neck on 1.96 million, and Magic’s sister station Kiss, with 1.8 million.
Smooth Radio Network – which re-branded Gold stations as Smooth – continues to count the benefits of the move after recording growth of 22.8% over the year. The network was up 2% in quarter three and now has a weekly audience of almost 4.7 million.
KMFM has recorded one of its best ever audiences – with listener numbers and tune-in times on the rise. Now more than 185,000 adults listen every week – an increase of 15,000 from the last quarter, and nearly 19% up on this time last year. Listeners are now tuning in an average 7.7 hours each week. Doing particularly well is the new breakfast show with Garry and Emma, which has added 23,000 listeners – or 40% – since it launched in the summer. All other weekday shows have also seen an excellent growth in listening numbers since the last survey.
FULL RAJAR RESULTS:
Station/Group Reach 000s
BBC Radio 1 10550
BBC Radio 2 15014
BBC Radio 3 1912
BBC Radio 4 10621
BBC Radio 4 (including 4 Extra) 10916
BBC Radio 4 Extra 1629
BBC Radio 5 live 5809
BBC Radio 5 live (inc. sports extra) 6132
BBC Radio 5 live sports extra 1216
BBC 6 Music 1994
1Xtra from the BBC 1057
BBC Asian Network UK 629
BBC World Service 1310
Classic FM 5199
The Hits 949
Jazz FM 553
Kiss UK 4858
Kiss Fresh (Was Smash Hits) 565
Magic UK 3547
Planet Rock UK 1098
BBC Radio Scotland 870
BBC Radio Ulster 536
BBC Radio Wales 398
BBC Radio Cymru 105
BBC Radio Berkshire 114
BBC Radio Bristol 140
BBC Radio Cambridgeshire 117
BBC Radio Cornwall 172
BBC Coventry and Warwickshire 87
BBC Radio Cumbria 122
BBC Radio Derby 126
BBC Radio Devon 197
BBC Essex 225
BBC Radio Gloucestershire 100
BBC Hereford & Worcester 128
BBC Radio Humberside 183
BBC Radio Kent 225
BBC Radio Lancashire 194
BBC Radio Leeds 195
BBC Radio Leicester 189
BBC Radio Lincolnshire 107
BBC London 94.9 462
BBC Radio Manchester 207
BBC Radio Merseyside 310
BBC Radio Newcastle 277
BBC Radio Norfolk 204
BBC Radio Northampton 87
BBC Radio Nottingham 147
BBC Radio Oxford 96
BBC Radio Sheffield 238
BBC Radio Shropshire 120
BBC Radio Solent 281
BBC Somerset 64
BBC Radio Stoke 119
BBC Radio Suffolk 118
BBC Sussex and BBC Surrey 254
BBC Radio Tees 122
BBC Three Counties Radio 144
BBC WM (Birmingham & Black Country) 195
BBC Radio Wiltshire/Swindon 80
BBC Radio York 95
BBC Radio Guernsey 21
BBC Radio Jersey 29
Radio 1035 AM 72
Radio 1458 AM 85
THE BEACH 61
Dream 100 35
North Norfolk Radio 23
Norwich 99.9fm 49
Town 102 FM 60
107.8 Arrow FM for Hastings 17
Absolute Radio London 522
Planet Rock 105.2 204
Kiss 100 FM 1805
Magic 105.4 (London) 1959
Metro Radio 446
TFM Radio 163
City Talk 105.9 77
Radio City 96.7 400
Key 103 (Manchester) 507
97.4 Rock FM 284
96.3 Radio Aire 98
Hallam FM 352
96.9 Viking FM 230
97.4 Cool FM 372
Downtown Radio (DTR) 269
Clyde 1 FM 496
Clyde 2 126
Moray Firth Radio 119
Bauer Aberdeen 150
Northsound One 131
Northsound Two 39
Radio Borders 57
Bauer Dundee 201
West Sound 180
Kiss East 425
Kiss West 494
Magic 1152 (Newcastle) 114
Magic 1170 (Teesside) 80
Magic Network – North West 217
Magic 1548 (Liverpool) 101
Magic 1152 (Manchester) 82
Magic 999 (Preston) 35
Magic 828 (Leeds) 92
Magic 1161 (Hull) 77
Magic AM (Sheffield) 102
Wave 105 FM 360
The Breeze (Basingstoke / Newbury and Andover) 55
The Breeze (Cheltenham) 18
The Breeze (Solent/ East Hants and West Surrey) 77
Jack FM South Coast 231
The Breeze South West (Bristol/ Weston/ Bath and West Wilts) 101
The Breeze (Yeovil/ Shaftesbury and Bridgwater) 59
106 JACKfm (Bristol) 114
JACK fm (Swindon) 40
Central FM 45
Total Cheshire Radio 69
Cheshire’s Silk 106.9 29
Chester’s Dee 106.3 40
The Bay 112
Citybeat 96.7/102.5FM 127
Lakeland Radio 20
Capital Scotland 523
Capital South Wales 208
Heart North Wales 72
Heart Yorkshire 447
106.1 Real XS Manchester (was 106.1 Rock Radio) 123
Smooth Radio East Midlands 397
Smooth Radio North East 475
Smooth Radio North West 1146
Connect FM (was Connect FM and Lite 106.8FM) 41
Radio Essex DAB 57
Radio Exe 24
Fire Radio 46
Fire Radio South Coast 4
Capital Birmingham 440
Capital East Midlands 480
Capital London 1999
Capital Manchester 523
Capital North East 500
Capital North West and Wales 178
Capital South Coast 189
Capital Yorkshire 1052
Capital XTRA (London) 323
Heart Cambridgeshire 244
Heart East Anglia 312
Heart Essex 418
Heart Four Counties 514
Heart Kent 383
Heart London 1448
Heart North East 313
Heart North West 565
Heart Scotland 480
Heart Solent 289
Heart South Wales 529
Heart South West 396
Heart Cornwall 99
Heart Sussex 417
Heart Thames Valley 338
Heart West Country 676
Heart West Midlands 701
LBC London (ILR) 1116
LBC 97.3 967
LBC News 1152 334
Smooth Radio Cambridgeshire 53
Smooth Radio Devon 29
Smooth Radio East Anglia 50
Smooth Radio Essex 28
Smooth Radio Four Counties 65
Smooth Radio Kent 38
Smooth Radio London 742
Smooth Radio Midlands 865
Smooth Radio West Midlands 468
Smooth Radio North West &Wales 73
Smooth Radio Scotland 323
Smooth Radio Solent 68
Smooth Radio South Wales 55
Smooth Radio Sussex 49
Smooth Radio Thames Valley 40
Smooth Radio West Country 109
XFM London 417
XFM Manchester 298
XFM Scotland 39
IOW Radio 43
107 JACK fm Berkshire (was Reading 107 FM) 18
JACKfm Oxfordshire 93
JACKfm 2 Oxford (was Glide FM 107.9) 41
106 JACKfm (Oxford) 65
Kingdom FM 58
Lincs FM 102.2 302
Lincs FM Group Yorkshire 300
Dearne FM 47
KCFM 99.8 92
Ridings FM 44
Rother FM 30
Trax FM 87
Minster FM 59
Mix 96 45
Spire FM 36
Spirit FM 55
Star North East 54
97.2 Stray FM 48
Sun FM 75
Wessex FM 54
Yorkshire Coast Radio 53
Radio Mansfield 103.2 37
Manx Radio 39
Original 106 (Aberdeen) 81
Gem 106 (East Midlands) 461
Free Radio (West Midlands) 735
Free Radio FM (West Midlands) 660
Free Radio 80s (West Midlands) 113
Free Radio (Birmingham & Black Country) 407
Free Radio FM (Birmingham & Black Country) (was BRMB and Beacon) 380
Free Radio 80s (Birmingham & Black Country) 51
Free Radio (Coventry & Warwickshire) 133
Free Radio FM (Coventry & Warwickshire) (was Mercia) 107
Free Radio 80s (Coventry & Warwickshire) 35
Free Radio FM (Herefordshire & Worcestershire) (was Wyvern) 90
Free Radio (Shropshire) 93
Free Radio FM (Shropshire) (was Beacon) 81
Free Radio 80s (Shropshire) 19
Palm FM 38
Radio Plymouth 44
Premier Christian Radio 149
Q Radio Network 117
Oak FM 28
107.6 Banbury Sound 18
Rugby FM 20
96.2 Touch FM – Coventry 22
Touch FM Staffs 30
102 Touch FM – Warks Worcs Cotswolds 44
96.2 The Revolution 33
Southend & Chelmsford Radio 52
107.5 Sovereign Radio 21
Sunrise Radio 259
Time FM 106.6 23
Channel 103 FM 50
Island FM 104.7 35
106.3 Bridge FM 42
Radio Carmarthenshire and Scarlet FM 38
Radio Ceredigion 16
Nation Hits! (was Nation 80s) 42
Nation Radio 174
102.5 Radio Pembrokeshire 45
The Bee 55
Total Eagle 130
96.4 Eagle Radio 129
Eagle Extra 3
KL.FM 96.7 49
Pirate FM 166
107.6 Juice FM 207
Peak 107 FM 98
The Pulse 139
Pulse 2 26
Signal 107 46
Signal One 268
Signal Two 78
Swansea Sound – 1170 MW 68
96.4 FM The Wave 130
Radio Wave 96.5 FM 76
102.4 Wish/107.2 Wire/107.4 Tower FM 146
107.4 Tower FM 37
107.2 Wire FM 54
102.4 Wish FM 56
October 15, 2014comments (0) | Trackbacks (81)
We were recognised for the Slime Watch campaign which was part of wider activity to raise awareness of lungworm amongst UK dog owners and drive sales of Bayer’s lungworm prevention product, Advocate.
The PRWeek awards ceremony was held at the Grosvenor House hotel in London and celebrated the best people, agencies and campaigns of 2014.
Helen Moore, markettiers4dc Managing Director, commented: “It is brilliant to be recognised by the industry, particularly in an awards programme as prestigious as the PRWeek Awards. The Slime Watch campaign is a great example of the creativity and results that can be achieved through collaborative working between in-house teams and agencies”.
October 9, 2014comments (0) | Trackbacks (81)
Tom Edwards is Executive Producer at M24, the 24 hour radio station attached to high-end lifestyle magazine, Monocle. Tom talks to markettiers4dc about why the addition of this audio outlet has worked so well for the media brand.
Why did Monocle decide to expand into audio? Was it always on the cards, or something which you saw as logical extension of the brand?
“Two years after the successful launch of Monocle magazine in 2007 we launched The Monocle Weekly – a weekly online radio podcast, taking a fast, smart look at the world every Sunday. It quickly evolved into a key strand of Monocle’s online presence.
Following that success and demand from our audience, we believed the time was right to take things further and build on the audio experience – to create a round-the-clock service produced wholly in-house at Monocle’s radio studios in our London HQ: M24.”
As Tyler Brulé, Monocle’s founder and editor-in-chief said at the M24 launch:
“We wanted to do it as it’s a great way to tell other stories we don’t always get the chance to relay in the magazine and highlight the tales behind the print offer. There is an agility and premium quality to audio – which is aligned to our print offering. It’s also a hugely intimate experience – which is why we went for a 24-hour radio service over an internet TV channel. I hear the Monocle brand more than I see it… No commercial radio station covers the ground we are charting.”
Do you think the success of your downloadable programmes is indicative of a wider change in how audiences are engaging with different platforms?
“There are clearly huge changes in the way people around the world are engaging with media. The international nature of our audience, changes in lifestyle and wider working practices, as well as ongoing advances in communications technology, mean that there is inevitably a big adjustment taking place.
There is an expectation that content will be available on demand – to suit the differing pace of the lives of global listeners, and to suit a huge range of working practices, lifestyles, and so on. With more and more platforms, and the availability of ever faster broadband and wireless, there is increasingly the scope for media brands like Monocle to deliver intelligent content in a way that was impossible even a few years ago. To provide digital content instantly is at the heart of that.”
Have you noticed any patterns/correlations in how audiences engage with the various Monocle platforms?
“The site in its current form is probably too young for us to draw too many broad conclusions. However both numbers and engagement are up and rising which is very encouraging. There’s clearly a different type of user across platforms – from desktop to mobile to iTunes to SoundCloud and so on.”
One really striking feature, however – across all platforms – is the depth and duration of Monocle 24 listenership. The average listen is now over 60 minutes in length. That is an amazing figure which looks all the more impressive if you compare it to the figures from established public service broadcasters’ digital figures.
Do you work with PRs? If so, what is the right way for a PR to approach you about taking audio content?
“We are happy to receive pitches that fit in with Monocle 24’s key areas of interest from a huge variety of sources. However, we are all focused on original content and rigorous journalism – M24 is closer to a public service broadcaster in terms of lacking appetite for puff pieces. But if the PR has a great angle on relevant themes we are ready to listen.”
October 8, 2014comments (0) | Trackbacks (81)
This article has been written by Cody Want, Media Liaison Executive at markettiers4dc. Follow him on Twitter: @codywant
After a decade of life podcasts have come a long way from the casual garage projects of digital hobbyists. Now a sophisticated tool employed by amateurs and media outlets alike, podcasts are attracting audiences in their thousands and sometimes millions, suggesting there has never been a more opportune moment for PRs to take interest.
Originally derided as new-tech nonsense, ‘podcasting’ is surely one of the decade’s most successful neologisms. The now commonly used term entered the mainstream after featuring in the New American Dictionary as word of the year for 2005, and today hardly raises an eyebrow when it is used to describe productions by some of the most respected media outlets in the world.
The unexpected success of some early podcasts, notably Ricky Gervais’, which has now accumulated over 300 million downloads, dovetailed with developments in digital software to create a competitive and quality marketplace for podcasts.
Typically it is the big media owners that have the most impressive audience numbers – there were 48.2million downloads of BBC podcasts in January 2014 – but there are a wealth of niche and independent efforts now accumulating impressive followings for themselves.
How can podcasts be utilised for brand exposure?
Often overlooked by PRs, many podcasts have audiences on a par with highly read blogs– see our interview on the next page with Tom Edwards, Executive Producer at Monocle. Unlike radio, which has a daily programming schedule to adhere to, podcasts can be more experimental, allowing producers to hone in on specific topics at length – in a sense enabling a ‘narrowcast’.
You won’t find podcasts on databases such as Gorkana. Legacy media make their productions prominent online but to uncover popular podcasts you’ll have to find a pod-directory such as Podfeed or head to iTunes, who curate their own top lists.
Here are five of my favourite podcasts worth checking out
Tech and lifestyle guide Lifehacker.co.uk says: ‘Downcast is the best podcast downloader and player for iPhone.’ It’s simple to use: just search and subscribe for the podcasts you want and you can set them to download or you can stream them when you’re ready to listen.
1. Radiolab: A cult-classic now carrying a huge following, Radiolab describes itself as: ‘a show about curiousity, where sound illuminates ideas, and the boundaries blur between science, philosophy and human experience’. I can’t better explain the show- it’s really something else.
2. BBC Media Show: Presented by journalist and former TV executive Steve Hewlett, this show examines ‘the fast-changing world of media’. Hewlett has the knowledge of an insider, but he’s firm as you’d like when interviewing his guests, including BBC bigwigs.
3. The Times’ Did You Read: Everyone has an opinion on the paper, but this podcast with Tim Montgomerie almost always delivers an interesting perspective on major national and international stories. If you’d prefer to lean a little left, try the Guardian’s Politics Weekly podcast. For those travelling right, try the Telegraph’s Telegram podcast.
4. On The Media: This WNYC show explores ‘how the media sausage is made’. It does focus on American media, but the ethos is internationalist, and the radio reporting is some of the best you’ll ever hear. Presenters Brook Gladstone and Bob Garfield are radio royalty, and desert-dry funny.
5. Slate’s Political Gabfest: Stephen Colbert, inheritor of the Late Show mantel, says: ‘Everybody should listen to the Slate Political Gabfest’. Slate is the place to go for a balanced and erudite discussion of American and international politics, and the cultural implications of the news cycle.
October 6, 2014comments (0) | Trackbacks (81)
This week CorpComms announced the finalists of their annual national awards scheme and we were delighted to have been recognised twice. markettiers4dc has been shortlisted for two projects that were part of the Be Lungworm Aware campaign, which we delivered in collaboration with Pegasus PR for Bayer Animal Health.
We have been nominated in the ‘best use of broadcast as part of a communications strategy’ category for the Hound Waves takes to the air campaign earlier this year where we developed a multi-faceted campaign which included the launch of the UK’s first ever radio station for dogs and dog lovers.
We were also shortlisted in the ‘best campaign – media relations’ category for last year’s Slime Watch campaign which saw the commissioning of a ground-breaking study into snail behaviour.
The winners will be announced on the 26th November at the Troxy in East London. The full shortlist can be seen here.
October 2, 2014comments (0) | Trackbacks (81)
Today will see markettiers4dc’s largest ever team working on a single event. It’s the Press Day at Paris Motor Show and we have 21 members of our account management, production and media relations teams in Paris working for Nissan, their luxury brand Infiniti, their sister brand Renault and for Rolls Royce as well.
From first thing this morning the team have been producing live broadcast interviews with senior executives from across the four brands, working with broadcasters covering the show to arrange filming and interview opportunities, producing live multi camera footage of the launches and filming for multiple internal and external audiences.
We have secured coverage across radio, TV and online including, BBC News, CNN, CNBC, Bloomberg, BBC World TV, Reuters, APTN and numerous European TV stations and websites.
In total the markettiers4dc team will be in Paris for four days to deliver all of the media coverage, live TV feeds and video contents that our clients have requested.
September 24, 2014comments (0) | Trackbacks (81)
The markettiers4dc team is thrilled to have been shortlisted four times in this year’s PRCA Awards.
The Launch of Paym campaign, which was delivered alongside Consolidated PR on behalf of the Payments Council, to raise awareness for a new mobile payment service was shortlisted in the Corporate, Financial and Investor Relations category.
And finally, the Slime Watch campaign with Bayer Animal Health and Pegasus PR has been nominated for a Health and Wellbeing Award.
Our fingers are crossed! The awards ceremony will be held on the 11th November at the Hilton Park Lane in London.
September 11, 2014comments (0) | Trackbacks (81)
Once you’ve created the video content for your brand and you’ve optimised it for search, what do you do now? After all, making ‘engaging’ content is meaningless without audiences to engage with it.
Whilst engagement may be the buzzword of the moment, realistically if your target audience / consumers don’t engage with your video content then quite simply, they won’t be influenced by it and they certainly won’t share it amongst their peers, so all you’re left with is just another video on YouTube and your content has no value.
So, here comes the million dollar question, how do you encourage engagement with your audiences to ensure a maximised ROI? See below for my 3 top tips to get you off to a strong start.
1) Share your content
It sounds obvious, doesn’t it? It’s a very simple formula really:
According to YouTube, 500 years’ worth of YouTube video are watched everyday on Facebook, with over 700 YouTube videos being shared every minute on Twitter – that’s a lot of video and a lot of sharing, so why not increase the chances of your content being shared, by sharing it on your social media channels?
If the average tweet life cycle is under 10 minutes (depending on the amount of people you follow), then it seems like a massive shame to just tweet about it, doesn’t it? Sharing your rich media content on all your social networks, gives your audience the chance to share your content with their audiences and give your brand the best chance of achieving increased monthly unique visitors and natural back links.
Remember: use language appropriate of each network and ensure that it’s shared at a relevant and at a time of heightened social engagement. No ‘one size fits all’.
2) Give your viewers a call to action (CTA)
Branded video content reaches nearly half (46%) of all internet users in the UK, with more than half (54%) going on to click through to the brand’s website (Econsultancy). So you need to make sure that you encourage your audience to click through, and to get that, you need to give a clear (and appealing) CTA.
1) Make sure your CTA is within the visitors eye path – i.e. don’t hide it in the corner of the video, make sure that viewers can actually see the CTA
2) Let the visitor know what they will receive. EXPLICITLY ask for peoples’ interaction – what do you want? “upload your version of this video for the chance to win £7million” – errr, yes please
3) If the CTA is ‘clickable’ then make it look like it is!
4) Include large buttons on your video asking people to share your video via social channels
- Don’t make your call to action too vague… Click here – “for what” said the viewer
- Don’t use a small CTA – it’s likely that no one will see it!
- Don’t be too wordy
- Don’t use too many CTAs in one page
3) Publish content in several different forms and through multiple channels
Instead of just producing a video, putting it on your website and sharing the same content, why not make the content work harder?
With the eruption of Instagram video and Vine, we, as marketers, are being challenged to create videos in tighter timeframes to be able to capture our audiences. If you’re sharing a video on Instagram or Vine, you have 15 / 6 seconds respectively to make sure that you sum up everything you want to.
According to 7th Chamber, a branded Vine video is four-times more likely to be seen than a regular branded video and since the launch of Instagram video there has been a 37% increase in Instragram shares on Twitter (Buzzfork). When producing your content, make sure you edit a 15 and 6 second version so you maximise possible outlets of your content and spread that message.
If you can, make an editorial version of your video content to be placed on third party websites, this will heighten engagement, maximise natural link building and provide your content with credibility from being placed on respected websites. It also gives you the chance to engage with the websites established communities and followings.
For more information or if you have any questions about maximising the potential of your online video, please contact Jessica at email@example.com
August 28, 2014comments (0) | Trackbacks (81)
markettiers4dc’s international media relations and production team was yesterday working out of the Moscow Motor Show for car giant Nissan. Despite the recent issues in Ukraine, Nissan is aggressively targeting the automotive market in Russia, which is its largest market in Europe, by launching a number of new cars.
Nissan wanted to use the motor show, not only to promote its new cars within Russia but to also communicate to the outside world that it is business as usual in the country. To do that they tasked our international team with maximising broadcast coverage by offering their European Chairman Paul Willcox for broadcast interviews on global and national TV and radio stations.
Kicking off with a live interview into the Today programme’s 07.15 business slot, we followed this with live satellite interviews on BBC World TV, Bloomberg TV, CNN, BBC News Channel, Sky and Channel News Asia.
At the same time we’re filming all the Nissan and Datsun new car unveils, fast editing and distributing B-Roll for TV broadcasters, cutting package for web sites and a major internal video for Nissan.
All in all a typical day’s work for our international team.
August 21, 2014comments (0) | Trackbacks (81)
The markettiers4dc Broadcast Blogger Network consists of a 60+ strong panel of influential parenting bloggers who have signed up to be involved with communications campaigns on behalf of our clients. Mummy blogger Iona Burchill, spoke to us about her experience of being part of the network.
Name: Iona Burchill
“I write a parenting lifestyle blog which features everything from recording family memories to days out to opinion and reviews. I’ve been blogging for around two years now and have been in the Tots100 Top 500 since August last year. I’m ranked 43 in the parenting charts of ebuzzing and have been recently nominated for a versatile blogger award as well as a finalist in the mumandworking blogger awards.
Last year I applied to join the markettiers4dc Broadcast Blogger Network and was thrilled to be accepted. I’ve been involved in a wide variety of projects such as being a case study for TV interviews, reviewing products and given opportunities to embed rich media content on my blog. My family and I really enjoy doing projects with markettiers4dc because it gets us thinking a little bit differently about each project and the brands themselves. There are lots of product reviews out there, making the competition to really engage with the audience very important, so it’s fantastic to work with a network that actively encourages a fresh approach to blogging.
Recently my daughter and I were invited down to the markettiers4dc studios to take part in a live web TV show for Pets at Home. My daughter and I spoke on camera about what it’s like to own a pet and we also learnt some interesting things too. It was such an exciting opportunity for my daughter to experience which really comes through in the video.
Being a part of the markettiers4dc Blogger Network is great. As a blogger who writes daily it can sometimes be a bit of a challenge keeping everything fresh but whenever I get a project from markettiers4dc, I know the resulting content on my blog will be great viewing and lots of fun!”
For more information on the markettiers4dc Broadcast Blogger Network please click here or speak to a member of the team. If you are a blogger yourself and are keen to join the network, please click here.
See below for a short clip of Iona’s daughter Isla at the markettiers4dc studios. Our editors produced this special behind-the-scenes edit as a birthday treat for Isla.