November 18, 2015comments (0) | Trackbacks (324)
What do social media platforms, mobile devices and video content all have in common in the region?
Well, for one they have, and are continuing to shape the way we communicate, with appetite for rich media content that can be viewed on the move having never been greater.
This was underlined in a recent report which shows that the UAE is far exceeding its western counterparts by becoming the fastest growing country in the world for its increase in video posts per person year on year (growing by 138% respectively with the global average being 75%). And, with 90% of those in the MENA region using their smartphones every day to access social media platforms, it’s clear that there is a sizable opportunity for brands to harness the power that video, social and mobile are creating. (Source: Facebook, November 2015).
Streaming live video content to mobile devices is one such way to tap into this appetite and engage with an audience. Delivering a live broadcast on a subject of interest – whether this is streaming from a live event, a press conference or on a thought leadership debate – provides an opportunity to emulate the feel of a TV programme by delivering interesting content to a targeted audience via the mobile devices they have with them at every turn.
This was something that worked very well during our trip to the Geneva Motor Show earlier this year, where we delivered a 40 minute live and interactive stream at the Honda pre-press party event.
With a global reveal of three new models of car, a fully equipped live TV broadcast unit was set up from the venue, to provide fans of Honda (and indeed internal stakeholders) with a world exclusive of the much anticipated new models, alongside interviews and behind the scenes footage of all the action. The end result entreated the viewer to a global first where they could watch all of the excitement straight from their mobile devices at the same time as the world’s press. Hashtags were also set up which saw a global audience tweeting in their questions to a presenter who capitalised on the buzz of the show, with those that weren’t able to tune in also able to watch an ‘on demand’ version, available shortly afterwards.
But video can also work just well on a smaller scale. Whether it’s short video content uploaded to Instagram, soundbites from key interviewees or vox pops from a crowd, by producing a series of short pieces of content specifically for social platforms, brands can engage very easily with their target audience who are already loyal followers.
This was a great success at Messe Frankfurt’s Beautyworld earlier this year, which saw our social production team deliver a steady stream of regular content to Instagram and Twitter across the three day event. Using dedicated hashtags, excitement was built about what and who could be seen at the Dubai World Trade Centre to encourage people to engage, interact and build a loyal following. The result saw the Beautyworld Instagram page increase its followers by 10% through a strategy that focused purely on social video content.
So, whilst communications often used to be about text, and then images, today it seems that video, is very much to stay. Reaching mobile, socially savvy audiences just got a lot more interesting.
This blog has been contributed by Imogen Curry, general manager, markettiers Dubai. For more information about any of the case studies or about how we can help you to reach audiences in the UAE please contact email@example.com.
November 4, 2015comments (0) | Trackbacks (324)
Imogen Curry has taken over from Cheryl King as general manager of international broadcast consultancy and live streaming specialist, markettiers4dc.
After a successful first year in Dubai, Cheryl has overseen the growth of the office as well as numerous effective campaigns for clients, which include Cisco, air traffic management company, NATS, Atkins and Messe Frankfurt’s Beautyworld. Being one of the first consultancies in the region dedicated to harnessing the power of broadcast, the team has enjoyed supporting businesses to engage with new and core audiences through live streaming, video production and broadcast media relations. Most notably, the team became the first to deliver a live and interactive WebTV stream to a media portal in the Middle East this April.
Imogen brings a wealth of experience and expertise to markettiers4dc, having previously consulted for clients such as Whitbread, Holland & Barrett, Reebok, BBC’s The Apprentice and a number of healthcare clients at agencies including Frank PR and Pegasus in the UK. She joins the team to lead the Dubai operation, reporting directly into markettiers4dc Group CEO, Howard Kosky.
Cheryl will be returning to a traditional PR role at the end of the month.
“The work we are doing in Dubai is breaking new ground for the region so we are delighted to welcome Imogen to the team, someone who has led on many innovative and award-winning campaigns in UK. We would like to thank Cheryl for all her hard work in establishing our presence in Dubai and creating a strong foundation for Imogen to take over.”
Howard Kosky, CEO markettiers4dc Group
“Having worked with markettiers4dc as a client in the past I am extremely excited to join the business and grow the brand out here in Dubai. I am very thankful to Cheryl for establishing the company to this position and looking forward to continuing her great work.
Imogen Curry, general manager, markettiers4dc Dubai
October 29, 2015comments (0) | Trackbacks (324)
The latest RAJAR results have been released revealing the UK radio listening figures for the third quarter of this year.
It’s been another fantastic quarter for radio with strong listening figures being reported from both BBC and commercial stations and digital radio now at its highest. See below for our summary of the highlights.
The radio marketplace
- 9 in 10 people in the UK tune into the radio each week
- The average listener tunes to 21.3 hours of live radio per week
- Listening to radio via a digital platform is 56% this quarter
- 26% of adults and 41% of 15-24 year olds listen via a mobile or tablet device
Top RAJAR stories
- Kiss has pushed Capital off the top spot to become London’s most popular station with 2.1m listeners
- BBC 2’s Chris Evans still has the most popular breakfast show despite suffering a small 2.8% listener drop off this quarter. Meanwhile Nick Grimshaw lost 70,000 listeners this quarter however it will be interesting to see how his new role on the X Factor affects his ratings in the next RAJAR release.
- BBC Radio Scotland has gained almost 80,000 additional listeners since the same period last year, the station now reaches 948,000 listeners.
- Leading Britain’s Conversation (LBC) now attracts 968,000 listeners each week, up from 841,000 a year ago. Nick Ferrari’s Breakfast show has increased its audience by 24,000 over the past year with 591,000 of brits listening every week.
- Bauer City Network, which includes stations such as Metro Radio, Clyde Radio and Downtown Radio, now reaches 7.3 million listeners and is number one in 15 markets across the UK.
- On a local scale there has been a good performance from Free Radio which has increased its reach by 9% this quarter in Birmingham and the Black Country. UTV’s network of local stations has also seen a rise in listeners, Wish FM did especially well increasing numbers to 90,000 from 56,000 last year.
The geeky detail
BBC Radio 1
Radio 1 host Nick Grimshaw experienced a marginal year-on-year decline – down to 5.7m listeners. Overall, Radio 1’s audience remained flat year-on-year at 10.5m listeners, Radio 2 was marginally up to 15.3m over the period.
BBC Radio 1Xtra
Radio 1 spin-off 1Xtra also surged by 19.9% to 1.15 million, the second highest audience the station has reported.
BBC Radio 2
Chris Evans has pulled in his biggest third-quarter listening figures to his Radio 2 breakfast show to date – entertaining an average of 9.4m listeners. The TFI host marginally grew his audience for the three months to 30 September year-on-year but his ratings were down on the previous quarter when 9.6m tuned in to the show.
Radio 2 audience was marginally up to 15.3m year-on-year.
BBC Radio 3
BBC Radio 3 reached 2m weekly listeners after controller Alan Davey revealed it was to cut the number of original plays aired by the station by a fifth. The classical music channel grew its audience by 8% for the three months to 30 September, compared with the same period last year, when 1.92m tuned in.
BBC Radio 4 (and 4 Extra)
BBC Radio 4’s spin-off station has passed 6 Music to become the biggest digital-only station in the UK, as digital radio hit a “tipping point”, accounting for 50% of all listening in the third quarter for the first time.
Radio 4 Extra reported a 12.6% rise in listeners to hit 2.2 million, surpassing 6 Music, which also managed a record quarter, according to the latest official listening figures from Rajar.
BBC Radio 5Live (and Sports Extra).
Radio 5 Live’s digital spin-off, Sports Extra, achieved a record, with listeners rising 6.3% to 1.7 million in part thanks to the Ashes series between England and Australia.
BBC 6 Music.
BBC 6 Music, the first digital-only station to pass the 2 million weekly listeners mark, reported a record audience of 2.18 million, up 6.5% quarter-on-quarter.
BBC Local/Regional radio reached 8.73 million listeners per week, from 8.84m last quarter and 8.95m last year.
BBC Radio Manchester has recorded its highest listener figures for three years.
The number of people listening to BBC Cymru national radio stations has fallen for the second successive quarter.
From July to the end of September, an average of 384,000 people listened weekly to BBC Radio Wales, down 24,000.
BBC Radio Cymru saw its audience drop 12,000 to 104,000 in the same period.
BBC Radio Scotland has gained almost 80,000 additional listeners since the same period last year, the station now reaches 948,000 listeners – more than a fifth of adults in Scotland. In other words, an average reach of 870,000 during the months July-September last year has leapt by nine per cent to average reach of 948,000 during Q3 of this year.
Absolute Radio 80s retained its position as the biggest commercial digital-only station, despite losing 2% of listeners quarter on quarter to 1.57 million..
After a record result for Kiss in the previous quarter – with a 13.1 per cent year-on-year increase helping it climb to 5.24 million listeners in Q2 Kiss is now snapping at Classic FM’s heels.
The Kiss network drew in an audience of 5.4 million in Q3, following double digit growth of 12.3 per cent on the same quarter last year, and up 4.1 per cent on the previous quarter.
Furthermore they have the title of number one commercial radio station in London (by a thin margin), as leader Capital saw its breakfast show lose 14% of its audience in the third quarter. Kiss took the top spot in London despite reporting a 1.5% quarter-on-quarter drop in weekly listeners to 2.1 million in the three months to 20 September, according to the latest official Rajar figures. It was enough, by the slimmest of margins of 3,000 listeners, to take the top spot in London as Capital lost 5.2% of listeners to report an audience of 2 million.
The new Downtown Network of Downtown Radio and Downtown Country reaches 290,000 listeners – an extra 21,000 from last year.
Key 103 continues to lose listeners in Manchester – going down from 387,000 listeners to 382,000 listeners in the last three months.
Heart has regained ground it lost earlier in the year with a boost to its audience, taking listening figures to a new record of 9.14 million. Although Heart remained at the top of the national league tables for seven consecutive quarters, this year had seen its weekly audience dip to 8.98 million in Q1 and 8.86 million in Q2.
The Network saw a 0.8% rise in reach YoY from 9,075,000 to 9,144,000 and 3.2% quarter-on-quarter from 8,860,000. Its share was 6.3% in Q3 15 – down from 6.6% over the same period last year, but up from 6.2% last quarter.
London’s Biggest Conversation now attracts 968,000 listeners each week, up from 841,000 a year ago. According to quarterly figures released by Rajar Nick Ferrari’s Breakfast show has increased its audience by 24,000 over the past year with 591,000 of you listening every week..
Capital Xtra was the star performer at Global in Q3 2015, with its reach jumping 36.0% year-on-year. Its reach of 1,100,000 in Q3 was also up 15.7% on the quarter, rising from 951,000 in Q2 15. It’s share stood at 0.5% last quarter, up slightly from 0.4 in Q2 and the previous year.
The Capital Network’s reach was up 1.5% year-on-year from 7,343,000 in Q3 2014 to 7,450,000 over the same period this year. The third quarter figure is a 4.9% improvement on Q2 2015. The network’s reach in the third quarter stood at 4.0%.
Classic FM also achieved a strong result. The third largest commercial station reversed the decline of the last quarter to hit 5.487 million listeners, an expansion of 4 per cent on Q2, and 5.5 per cent year-on-year.
Smooth Radio North East has joined its sister station in the North West by becoming the biggest radio station in its market. With 517,000 weekly listeners, Smooth North East now has more listeners than Capital (516,000), Metro Radio (368,000) and Heart North East (285,000).
Smooth North West continues to be the biggest station in the North West but has lost its recently acquired title of the biggest station outside London, with Capital Yorkshire back on top.
Free Radio & Gem 106
Every Free Radio FM station has seen an increase in weekly listeners this quarter, with Free Radio Birmingham seeing the biggest increase of 30,000 people. Gem 106 has also see a rise, making it one of the best survey periods for Orion Media.
And on AM, Free Radio 80s (West Midlands) shows a growth in listeners of 31% in the last three months with total listening growing by 40% in the same period.
JACK Oxfordshire has gained a 50% increase in total listening hours over the past 12 months. The station is celebrating being just 4,000 listeners behind the local Heart station in its own TSA.
The former JACK stations in Swindon, Bristol and Solent, which are all now branded as SAM FM, all lost listeners this quarter. SAM FM South Coast, which has just requested a format change, lost the most listeners, going from 216,000 to 178,000.
UTV’s network of local stations are seeing a 2% collective increase this quarter. Wish FM has recorded its highest reach in recent times with 90,000 listeners – compared with 56,000 last year.
Tower FM in Bolton and Bury, Wire FM in Warrington, Widnes and Runcorn, Wish FM in Wigan and St Helens have also posted increases across the board, with a combined 39% jump in reach, and hours going up by 19%, both year on year.
October 20, 2015comments (0) | Trackbacks (324)
ACCESS ALL AREAS: PRIME TIME LIVE BBC BROADCAST FROM BEHIND THE SCENES AT MINI’S OXFORD PLANT
- Presenters James May, Kate Humble and Ant Anstead meet the people and experience the technology behind the production of one of Britain’s best loved cars in Building Cars Live
- For the past eight months, markettiers4dc, the BMW UK Communications team and BBC Production have worked together to bring this primetime live broadcast to the screen
Every 20 seconds a brand new car rolls off a production line somewhere in Britain and approximately every fourth car built in the UK is a built-to-order MINI.
On the evenings of Tuesday 20 and Wednesday 21 October at 19.30 BBC2 will broadcast live from behind the scenes at one of the biggest and busiest car factories in the country: the BMW Group MINI plant in Oxford.
Over two nights they’ll reveal the science, the engineering and meet the people that produce almost 1000 MINIs in Oxford every day. The three presenters, James May, Ant Anstead and Kate Humble will follow the building of a MINI from start to finish in a little over 24 hours.
For the past eight months markettiers4dc has worked as an extension of the BMW UK comms team acting as a fulcrum between the brand, the factory management and the BBC production team. Our dedicated team consulted on both the editorial content of the programmes and the technical delivery of two 90 minute live shows spread over 15 locations within the factory on two consecutive nights.
Our twenty years experience of working in automotive communications, our long standing relationship with BMW and our knowledge of what make compelling TV means we were ideally placed to help fulfil this unique function.
From the outset we have been involved in the planning of the multiple pre recorded video reports that the BBC has shot in and around the factory over the past few months; selecting locations, interviewees and backdrops that help MINI tell their brand message while adhering to strict BBC guidelines on partiality.
In addition we have helped the BBC TV technical team plan one of their most complex live broadcasts. Using the same technical team that broadcasts the BBC coverage of Glastonbury, the large-scale logistics include a BBC production team of 80 and 22 kilometres of cable connecting the network of live locations.
The programme will take a detailed look at the MINI plant, its 102 year history and the high-tech and innovative manufacturing processes involved in building cars in Oxford and exporting them to over 110 markets around the world. It will examine how a MINI starts life as a roll of steel at the sister-plant in Swindon, then makes its way through the state of the art body shop where it is pieced together with up to 6000 welds, then through the paint process, into assembly and finally through a series of detailed diagnostic tests.
Most importantly the myth that all modern manufacturing is carried out by robots will be dispelled as the programme examines the skills, training and teamwork that puts people at the heart of modern car building. A range of the plant’s 4000 employees will explain their jobs to the presenters demonstrating everything from producing the body, to the paint process, final assembly and the detailed quality testing in the climate chamber and on the test track.
Building Cars Live will also step outside the MINI plant to explore the 56 year history of the iconic MINI brand. It will examine the evolution of global mass production, consumer car buying behaviour and meet MINI designers to see how car design evolves in line with safety, technology and global fashion.
September 9, 2015comments (0) | Trackbacks (324)
Yesterday afternoon markettiers4dc successfully unveiled to the world’s media the Rolls-Royce Dawn – a stunning four-seater convertible - by combining our core services of high level global media relations, live video streaming to a worldwide audience and big event project management.
Cars are almost always launched at motor shows or in a blaze of flash photography at one-off events. But for Rolls-Royce we did it in a radically different way: not a single journalist was on site at the Rolls-Royce Goodwood factory for the reveal.
Acknowledging the rapidly changing global media environment and wishing to target a younger audience of potential buyers who are very comfortable in a digital environment, not least because many will have made their fortunes online, instead the Dawn was unveiled via a live video stream.
The stream consisted of two seamlessly joined sections:
- A 17 minute film hosted by model and car aficionado, Jodie Kidd, and Rolls-Royce CEO, Torsten Muller-Otvos, building up to the dramatic unveil of the Dawn as it drove onto the company’s grounds at Goodwood, immediately followed by mini vignettes on the car from Rolls-Royce’s Design, Engineering and Marketing Directors. We project managed and exec produced the filming over six days in Sardinia, London and Goodwood.
- Straight off the back of this Jodie Kidd hosted a live Q&A with the CEO, taking questions from journalists all round the world. Our live events team created the player in which the full programme sat and we faultlessly streamed it to the world from Goodwood.
Immediately after the launch we set the CEO up for live satellite interviews with key target broadcasters – CNN, CNBC, Bloomberg and BNN in North America; BBC World, BBC World Service Radio and BBC1 South Today here in the UK.
The results were spectacular:
- Over 3,400 journalists watched the live programme submitting almost 300 questions
- Within one hour of the launch over 60,000 news stories were running on Google
- Within two hours the Dawn launch was trending as the #1 story worldwide on Google
- So keen on the story were Reuters, the world’s leading news agency, that they took our live stream and fed it into the newsrooms of all their subscribers: the world’s leading 600 TV stations and all the world’s key print and online newsrooms. Together with them also distributing our B-Roll footage has resulted in massive broadcast pick up worldwide
You can watch the live programme here. For the unveil video, click on ‘Press Conference. For the live Q&A with the CEO, click on Rolls-Royce Chief Executive Interview.
August 14, 2015comments (0) | Trackbacks (324)
Podcasts are becoming big business, now attracting audiences in the millions. As recently reported in The Grocer, podcasts are a powerful tool to engage with your audience – so listen up.
Last year public interest in podcasts reached new highs in response to the SERIAL podcast from radio show This American Life, which has amassed nearly 80 million downloads to date. The media have regarded this juncture as the ‘podcast renaissance’; and whilst no other podcast has yet come close to SERIAL in terms of audience figures there is certainly a new-found appetite for audio output from established media-owners, brands and amateurs alike.
Short, chapterised podcast episodes are proving to be popular sources of news and entertainment for today’s time-pushed consumers, who are now very accustomed to accessing content on-demand. Rather than flicking through the paper, podcasts are becoming the perfect commuter fix; for example the FT’s ‘Listen to Lucy’ podcast wittily celebrates the ups and downs of office life in digestible six minute bursts.
Easier to access than ever, podcasts can be streamed or downloaded straight to your smartphone via various podcast apps. And the trend is set to continue with both Spotify and Deezer adding podcasts to their service offerings soon.
Should you be factoring in podcasts in your broadcast target media lists? Well, news outlets are reporting fantastic audience numbers, often on par with high-reaching blogs. For example, Share Radio’s morning show with the Mail Online’s This is Money attracts a cool 300,000 podcast listens per week. Similarly to radio programming, producers have time to fill and so are usually happy to be approached by PRs with spokesperson or story suggestions.
Often media owners will use their podcast to explore news features in more detail which is good news for PRs as it extends your coverage airtime. For example, we recently supported the launch of the Civil Aviation Authority’s ‘Dronecode’ campaign which was discussed on the Wired podcast after being featured on their site and magazine.
Without the restrictions of everyday radio programming schedules, podcasts can be more experimental, allowing producers to hone in on specific topics at length – in a sense enabling a ‘narrowcast’. Certainly, from comedy to health to music to travel, there are a variety of niche podcasts catering to many audiences which can aid PRs in reaching target markets. And not only that, the audiences are loyal with 95% of people listening to every episode of the shows they follow.
A further consideration for brands and organisations is of course to invest in a long-term relationship with listeners. Organisations such as The National Theatre, ASOS, Royal Horticultural Society and the NHS have already seen successes in the podcast charts and audience engagement.
The podcast format allows organisations to deliver key messaging in an editorial (yet controlled) environment. However you choose to present it; a panel discussion, an interview or a single point-of-view, the podcast has the potential to be a key asset in your communications toolbox – providing long-lasting content that drives conversation.
And it’s not difficult to do. In fact, developing compelling audio content is simpler to produce and more cost efficient than video if working to a smaller budget. To get the best results, you should use a professional studio and sound engineer who can edit the audio content. To raise production standards further and provide the programming with greater ‘brand identity’ you should also consider adding bespoke stings or audio triggers to add memorability. The podcast can be embedded on any website but can also create a hub or microsite to house all your content.
For more information about podcast production and development and tapping into the podcast market on behalf of your organisation or clients please contact us on 020 7253 8888 or email firstname.lastname@example.org
August 6, 2015comments (0) | Trackbacks (324)
The latest RAJAR results have been released revealing the UK radio listening figures for the second quarter of this year.
It’s been great quarter for radio with listening figures up overall, particularly via digital platforms. There has been some strong performances from both BBC and commercial stations, particularly across the regional and local network.
The radio marketplace
- 48.2 million adults or 90% of the population tune into the radio each week
- The average listener tunes to 21.7 hours of live radio per week
- Listening to radio via a digital platform is 55%
- 25% of adults and 36% of 15-24 year olds listen via a mobile or tablet device
- 31% of adult social media users and 45% of 15-24 year old social media users receive updates from their favourite presenters and radio stations
Top RAJAR stories
- BBC Radio 2 is still the most listened to station overall, pulling in 15.1 million listeners this quarter
- Good news for BBC Radio 1 which put on three quarters of a million listeners this quarter whilst Nick Grimshaw has increased weekly reach for the first time, the Breakfast show now has 5.84 million listeners although still not in the ballpark of his predecessor Chris Moyles (who is set to launch on XFM’s Breakfast show later this year!)
- Some great results for the Bauer Radio; the Absolute Radio network saw a 7.5% increase in reach year-on-year to 4 million listeners, as did Magic which jumped 26.6% year-on-year to 3.6 million
- The KISS network performed fantastically across the board which saw its overall reach hit 5.2 listeners, up 13.1% year-on-year, as well as this the Breakfast show and its spin-off station Kisstory both reported an increase in terms of weekly listeners
- Global Radio’s Heart network kept its number 1 spot as the UK’s biggest commercial radio brand and LBC saw a steady climb to 1.5 listeners a week since becoming a national station earlier this year and in London, Capital London took first place with 2.2 million people tuning in each week, similarly Dave and Lisa have overtaken Magic to become the biggest Breakfast Show
- In Manchester, BBC Radio Manchester has added 41,000 listeners, up 21% year-on-year
- On a local scale, many commercial stations that have done exceptionally well in terms of audience figures in the last year; Glasgow’s Smooth Radio is up by 38%; Wish FM in Wigan has grown listeners by 31%; and Free Radio in Birmingham and Black Country is up by 21,000 listeners; and also digital station RockSport’s first RAJAR figure reported 7,000 listeners in a TSA of 2.8 million
If you would like more insight about how broadcast media can be harnessed to achieve coverage on behalf of your organisation please contact email@example.com to request a complimentary broadcast workshop at your office.
July 28, 2015comments (0) | Trackbacks (324)
Over the last few months we’ve been working with the leading broadcast industry publication Broadcast Magazine in support of their ‘Back the BBC’ campaign. The campaign was launched in response to the appointment of John Whittingdale as new culture secretary – a vocal opponent of the BBC and the way it is managed.
We decided to find out what the British public really thinks about the beeb and paying the license fee. Research was commissioned with our sister insight agency Opinion Matters who polled over 2000 UK adults.
The results identified that the nation loves our BBC as much as we do! Significantly, the BBC was chosen as the best value broadcast service (followed by Sky and Virgin). Unsurprisingly, mainstream programming proved very popular; with 26% of respondents claiming that News is the most valuable BBC service, 22% favouring Documentaries and 15% Dramas.
And good news for us, the results showed that 71% of Brits access BBC content via TV the most, followed by BBC Radio at 11.9% and BBC Online at 5.7%.
You can see the key findings in the infographic below and as well as the feature in Broadcast Magazine.
Show your support by following the conversation on Twitter: #BackTheBBC
Broadcast magazine article
July 27, 2015comments (0) | Trackbacks (324)
This month we’ve been dominating the air-waves, placing spokespeople on numerous top-tier TV and radio programming on behalf of our clients. Already in July our team have secured 86 items of national coverage and 30 items of TV coverage.
Here are some of our highlights:
The RNLI’s Respect the Water campaign became the ‘Most Watched’ story on BBC News online and we also secured 250 items of coverage including BBC Breakfast, ITV News, Sky Sunrise, BBC 5 live, Radio 1’s Newsbeat, and the BBC’s General News Service.
With the majority of UK schools having broken up for the holidays, air traffic controllers at NATS were expecting to handle 8,000 flights through UK airspace – that’s 1,000 extra flights a day compared to the average month. To tell this story we secured interviews for their spokespeople on top-tier broadcasters such as BBC Breakfast, BBC News, ITV News and Sky News.
Fantastic TV coverage was secured for the Civil Aviation Authority as they launched ‘dronecode’, a new initiative to raise awareness of the dangers of using drones recreationally. Standout coverage included BBC News, Sky News, LBC and Wired.co.uk.
We worked with Ordnance Survey to launch their ‘Get Outside’ campaign; an initiative to encourage the public to spend more time in the great outdoors. We secured a busy schedule of broadcast interviews for three spokespeople based in Southampton and London, resulting in over 150 items of coverage being achieved.
We worked with mobile payment service Paym to amplify their Sole Traders campaign. We enlisted Tommy Walsh and placed interviews for him and Paym’s Neil Aitken across BBC and commercial stations, kicking off the day with BBC Breakfast.
For the third year running, we were brought on board by the Amateur Swimming Association to support the launch of their open water safety programme – Swim Safe. We set up a live outside broadcast unit on Boscombe beach where we were joined by Olympian Cassie Patten and a host of ASA and RNLI spokespeople. Key interview opportunities were secured with 20 broadcasters, including Sky News Radio and a selection of BBC and high calibre commercial stations.
July 9, 2015comments (0) | Trackbacks (324)
This blog has been contributed by Monica Rodriguez, our summer media assistant.
Proudly celebrating its 20th anniversary this year, the Arqiva Commercial Radio Awards, represent the biggest celebration of UK commercial radio with over 600 attendees, including celebrities and DJs from over 200 stations.
The evening of Wednesday, July 8th was lit up at the Camden Roundhouse in London with first-time awards hosts Jamie Theakson and the lovely Emma Bunton, presenters of Heart London’s Breakfast. A whopping seventy-two awards were presented as well performances from former JLS singer Aston Merrygold, Alesha Dixon and Nathan Sykes.
This year, there were two big winners who took home the gold. Leading Britain’s Conversation, LBC, took home three Gold awards including Station of the Year (2 Million+ TSA). Along with this, Nick Ferrari was awarded for Presenter of the Year (2million+ TSA) followed by Tom Swarbrick for Journalist of the Year in the Ali Booker memorial prize.
Another big winner was Absolute Radio who took home three Gold awards, in the Specialist Programme of the Year category with Rock n Roll Football, Single Programme or Broadcast of the Year with The Clarke Carlisle Story. Their biggest win came to former awards host Christian O’Connell who received the official Arqiva Gold Award.
Two Gold awards were presented to some of Britain’s biggest stars – Sam Smith and Ed Sheeran; Smith taking Breakthrough UK Artist of the Year and Sheeran taking Most Played UK Artist on Commercial Radio.
Other Gold award winners include Trev & Caroline from 106 JACK FM who took home Presenter of the Year (under 2m TSA), Programmer of the Year winner Andy Roberts with KISS, and News Coverage of the Year winner BOB FM Hertfordshire News Team.
The biggest recognition of the night came to Richard Wheatley of Jazz FM who posthumously received the Lifetime Achievement Award for his lifetime contribution to commercial radio.