October 30, 2014

Posted by in Broadcast at 10:42 am
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Today sees further evidence suggesting that London is the broadcast capital of the world, as RT – formerly Russia Today – launches its dedicated UK channel in the capital.

The Kremlin-backed station, which already airs its international programming on UK freeview and satellite, will now provide five hours of bespoke programming relevant to UK audiences each day, with a promise to “dissect the implications of major international developments for UK audiences”.

Over the last few years, there has been a steady increase of international broadcasters, such as Al Jazeera, targeting UK audiences via their own channels. Consequently, this is creating more opportunities for PRs to drive international coverage on behalf of brands.

RT editor-in-chief Margarita Simonyan said: “It has always been RT’s goal to bring new perspectives to our viewers – to show them the side of the story they won’t see on the mainstream channels.”

The new UK RT will be presented by British news anchor Bill Dod, US financial commentator Max Keiser, and journalist and talkshow host Afshin Rattansi – to name a few.

RT international spans three news channels in English, Spanish and Arabic, including Washington-based RT America. It claims to be available to more than 700 million viewers in more than 100 countries.

For a full overview of the international broadcast landscape and stations in London, please click here to request a copy of our recent Global Broadcast Landscape report or speak to a member of the international team.

October 23, 2014

Posted by in Broadcast at 1:49 pm
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The latest RAJAR results have been released revealing a number of significant developments for UK stations.

The radio marketplace

  • 9 out of 10 UK adults, or 46.7 million, tune in to radio each week
  • 51% of listeners use a digital device to listen to radio at least once a week, whilst 37.8% of all radio listening is via digital platforms
  • 21% of adults listen to the radio via a mobile phone or tablet at least once per month, up 45% YOY
  • 20% of the adult population currently receive updates about their favourite radio station/presenter via social media, with the figure rising to 37% of 15-24s

Top RAJAR stories

  • BBC Radio 4 has increased its reach to overtake BBC Radio 1 with just under 11 million listeners, suggesting a growing appetite for speech-based news and culture stories over pop music. The Editor of the Today Programme has recently commented that the station is now trying to attract a younger demographic
  • BBC 6 Music is up 5.4%, QOQ, to over 1.9 million listeners and, over the year, the station has seen a 15.2% increase. Lauren Laverne has helped take BBC Radio 6 Music to its biggest-ever audience, overtaking BBC Radio 3 in the process
  • Capital Breakfast with Dave Berry and Lisa Snowdon remains top of the London breakfast rankings, with 1 million listeners; Magic is up to second with 781,000, whilst Kiss is up to 3rd on 689,000
  • Bauer’s network of stations including Magic, Kiss and HeatRadio is still out-performing BBC Radio 2 for a third consecutive quarter after the acquisition of national player, Absolute Radio last year. Over the last 12 months the network has seen a 13.3% growth rate

The detail:

BBC National

BBC Radio 1 (& 1Xtra)

Nick Grimshaws Breakfast Show on Radio 1 secured 5.82 million weekly listeners, placing his show 3rd nationally. Grimshaw’s breakfast show has faced turbulent times since he took over from Chris Moyles in 2012, and while the third quarter saw average weekly listeners drop by -2.5%, the show was up 4.3% compared with this time last year to shine a glimmer of hope for the station.

Ben Cooper, who also oversees digital sibling station 1Xtra, said Radio 1 was “leading the industry in becoming a multiplatform youth brand”, including a YouTube channel with more than 1.6 million subscribers and plans for a Radio 1 channel on the BBC’s iPlayer, adding the Rajar figures “only tell part of the story. I’m very pleased that in the traditionally difficult summer quarter, the Radio 1 Breakfast Show has 240,000 new listeners in the year.

“1Xtra reaches over 1 million people, and our audience is listening for longer.”

BBC Radio 2
BBC Radio 2, almost neck and neck with the whole of Bauer’s network, has a little over 15 million weekly listeners, a slight drop of -3.1% since the second quarter. The station, home to popular breakfast host Chris Evans and daytime debater Jeremy Vine, was up just 0.5% over the year. Chris Evans’ breakfast show continued to dominate the nationals despite posting -6.1% over the period, dropping by 600,000 weekly listeners, and -0.5% year on year, finishing the third quarter with a weekly reach of 9.3 million.

BBC Radio 3
In contrast to the -21.8% quarter on quarter (QoQ) drop that the station recorded last quarter, BBC Radio Three was up 4.2% this time round and up 2.8% over the year, Radio 3, whose new controller Alan Davey has vowed the station will not be “dumbed down” when he takes over in the new year.

BBC Radio 4
This quarter saw BBC Radio 4 (including 4 Extra) improve its reach by 1.2% to overtake BBC Radio 1 (which dropped -2.5%). In a triumph of politics and culture over pop songs and youth, BBC Radio 4 (including 4 Extra) has a weekly reach just shy of 11 million listeners. BBC Radio 1 has almost 10.6 million. Maintaining its second position, with a weekly reach of 6.7 million listeners, was the breakfast show. Radio 4 had 10.6 million listeners each week on average, with 6.7 million tuning in to the Today programme, marginally down year on year. Radio 4 Extra was the second biggest digital-only station behind 6 Music, with 1.63 million listeners.


BBC Radio 5Live (and Sports Extra)

Radio 5 Live had 5.8 million listeners, down 5.2% on last year. After a summer of sport, BBC Radio 5 Live sports extra has seen quarterly growth leap 32.3% to over 1.2 million.

BBC 6 Music
BBC 6 Music was up 5.4%, quarter on quarter, to over 1.9 million listeners. Over the year, the station witnessed a 15.2% increase. Lauren Laverne has helped the BBC Radio 6 Music to its biggest-ever audience of nearly 2 million listeners. In a sign of the changing way people are listening to the radio, a record 27% of listening for 6 Music was online or via smartphone and tablet apps, the most of any station and more than four times the industry average of 6.4%.The new audience figures come a week after Labour MP Tom Watson said 6 Music, which is currently available only on digital, should be given Radio 3’s valuable FM slot because it had more listeners. 6 Music has more than tripled its audience since the BBC said it would close the station in 2010, only to be given a reprieve by the BBC Trust after an unprecedented protest by listeners.


Scotland
BBC Radio Scotland is down 2% on the year and 8.9% on the previous three months. Other Scottish stations reported some extremely impressive figures, such as Smooth Radio Glasgow (up 36.9%), Original 106 (up 35%) and Moray Firth Radio (up 10%).

Ireland

BBC Radio Ulster/ Foyle remains the most listened to radio station in Northern Ireland, with an average weekly audience of 536,000 listeners – approximately 36.1% of the population (Aged 15 plus). BBC Radio Ulster/Foyle’s average weekly reach figures have increased by 3,000 year on year (with 533,000 in Quarter Three, 2013) and by 25,000 listeners quarter on quarter (with 511,000 in Quarter Two, 2014).

Programming broadcast on BBC Radio Foyle, received an average weekly audience of 44,000 listeners. The average weekly reach this time last year was 38,000 listeners (Quarter Three, 2013) and this time last quarter the average weekly reach was 41,000 listeners (Quarter Two, 2014).

Commercial

talkSPORT

talkSPORT is up 5.3% year on year and has a weekly reach of more than 3.1 million. The flagship breakfast show, hosted by Alan Brazil, achieved its highest ever figures.

Bauer Radio

Still out-performing BBC Radio 2 for a third consecutive quarter after the acquisition of Absolute Radio at the end of last year, Bauer Radio’s total portfolio saw a slight gain of 1.8% from the second quarter, recording more 16.2 million weekly listeners. However, over the last 12 months, the network has seen a more substantial 13.3% growth rate. Bauer’s Passion Portfolio (including Absolute, Magic and HeatRadio) – saw a huge 35.5% rise over the last 12 months to reach over 10.2 million listeners each week.


Absolute Radio

Total Absolute Radio Network, which saw some unwelcome drops in the second quarter, was back on form, recording yearly growth of 18.2% and a 6.5% QoQ growth. The station now has a weekly reach of more than 4 million.

Heat
Increased listenership by 27.3% year on year to 965,000.

Magic
Magic 105.4 continues to perform strongly in London with 2 million listeners, ahead of its national launch on DAB in Jan 2015..

Kiss
KISS UK continues to grow, now with 4.9 million listeners (+5% yoy). In London, KISS 100 is number one for 15-24, 15-34 and 15-44 year olds in both hours and share against all radio stations including BBC.

Other Bauer:

  • Manchester’s Key 103 now reaches 507k listeners (+28.4% yoy).
  • Newcastle’s Metro Radio has grown its audience to 446,000 (up 2% qoq).
  • West Sound, Radio Borders and Moray Firth also recorded year on year audience increases.

Global Radio

Total Global Radio UK has maintained its dominance over the national stations and networks, recording very little change since the second quarter (-0.7%). The network has more than 21.2 million listeners, on average, each week. Over the last year the network has seen its reach grow 4.1%

Classic FM

Classic FM is down -11% QoQ to lose a little under 200,000 weekly listeners.

LBC
The former London talk station that has gone nationwide and is home to phone-in shows with Nick Clegg, Boris Johnson, Nigel Farage and Harriet Harman, had 1.28 million listeners, marginally up on the previous quarter.

Heart

Heart Network (UK) also put in a strong performance over the year, up 20% (just over 9 million listeners), despite an almost static quarter with growth of just 0.1%. The overall performance is due to the re-branding of stations to Heart following the acquisition of Global Radio and Real and Smooth Limited.

Capital

In the battle for London listeners Global Radio’s Capital held on to the number one spot among commercial stations, but only just. Capital had an average weekly audience of just under 2 million despite losing nearly 8% of its audience year on year. Capital was ahead of Bauer’s Magic, breathing down its neck on 1.96 million, and Magic’s sister station Kiss, with 1.8 million.

Smooth Radio

Smooth Radio Network – which re-branded Gold stations as Smooth – continues to count the benefits of the move after recording growth of 22.8% over the year. The network was up 2% in quarter three and now has a weekly audience of almost 4.7 million.

KMFM

KMFM has recorded one of its best ever audiences – with listener numbers and tune-in times on the rise. Now more than 185,000 adults listen every week – an increase of 15,000 from the last quarter, and nearly 19% up on this time last year. Listeners are now tuning in an average 7.7 hours each week. Doing particularly well is the new breakfast show with Garry and Emma, which has added 23,000 listeners – or 40% – since it launched in the summer. All other weekday shows have also seen an excellent growth in listening numbers since the last survey.

 

FULL RAJAR RESULTS:

Station/Group Reach 000s

BBC Radio 1                                       10550

BBC Radio 2                                       15014

BBC Radio 3                                       1912

BBC Radio 4                                       10621

BBC Radio 4 (including 4 Extra)        10916

BBC Radio 4 Extra                             1629

BBC Radio 5 live                                5809

BBC Radio 5 live (inc. sports extra)   6132

BBC Radio 5 live sports extra            1216

BBC 6 Music                                       1994

1Xtra from the BBC                            1057

BBC Asian Network UK                     629

BBC World Service                            1310

Classic FM                                          5199

Heat                                                    965

The Hits                                               949

Jazz FM                                              553

Kerrang!                                              879

Kiss UK                                               4858

Kiss Fresh (Was Smash Hits)             565

Kisstory                                               973

Magic UK                                            3547

Planet Rock UK                                  1098

talkSPORT                                         3148

BBC Radio Scotland                           870

BBC Radio Ulster                               536

BBC Radio Wales                               398

BBC Radio Cymru                              105

BBC Radio Berkshire                         114

BBC Radio Bristol                               140

BBC Radio Cambridgeshire               117

BBC Radio Cornwall                           172

BBC Coventry and Warwickshire      87

BBC Radio Cumbria                           122

BBC Radio Derby                               126

BBC Radio Devon                              197

BBC Essex                                         225

BBC Radio Gloucestershire               100

BBC Hereford & Worcester                128

BBC Radio Humberside                     183

BBC Radio Kent                                 225

BBC Radio Lancashire                       194

BBC Radio Leeds                               195

BBC Radio Leicester                          189

BBC Radio Lincolnshire                      107

BBC London 94.9                               462

BBC Radio Manchester                      207

BBC Radio Merseyside                      310

BBC Radio Newcastle                        277

BBC Radio Norfolk                             204

BBC Radio Northampton                    87

BBC Radio Nottingham                      147

BBC Radio Oxford                             96

BBC Radio Sheffield                          238

BBC Radio Shropshire                       120

BBC Radio Solent                               281

BBC Somerset                                    64

BBC Radio Stoke                               119

BBC Radio Suffolk                             118

BBC Sussex and BBC Surrey            254

BBC Radio Tees                                 122

BBC Three Counties Radio                            144

BBC WM (Birmingham & Black Country)      195

BBC Radio Wiltshire/Swindon            80

BBC Radio York                                 95

BBC Radio Guernsey                         21

BBC Radio Jersey                              29

Radio 1035 AM                                   72

Radio 1458 AM                                   85

THE BEACH                                       61

Dream 100                                          35

North Norfolk Radio                            23

Norwich 99.9fm                                  49

Town 102 FM                                      60

107.8 Arrow FM for Hastings             17

Absolute Radio London                       522

Planet Rock 105.2                              204

Kiss 100 FM                                        1805

Magic 105.4 (London)                         1959

Metro Radio                                        446

TFM Radio                                          163

City Talk 105.9                                    77

Radio City 96.7                                   400

Key 103 (Manchester)                        507

97.4 Rock FM                                     284

96.3 Radio Aire                                   98

Hallam FM                                          352

96.9 Viking FM                                    230

97.4 Cool FM                                      372

Downtown Radio (DTR)                     269

Clyde 1 FM                                         496

Clyde 2                                                126

ForthOne                                             323

Forth2                                                  53

Moray Firth Radio                               119

Bauer Aberdeen                                  150

Northsound One                                 131

Northsound Two                                 39

Radio Borders                                     57

Bauer Dundee                                     201

Tay-FM                                               152

Tay-AM                                               77

West Sound                                        180

C.F.M                                                  112

Kiss East                                             425

Kiss West                                            494

Magic 1152 (Newcastle)                     114

Magic 1170 (Teesside)                       80

Magic Network – North West              217

Magic 1548 (Liverpool)                       101

Magic 1152 (Manchester)                  82

Magic 999 (Preston)                           35

Magic 828 (Leeds)                              92

Magic 1161 (Hull)                               77

Magic AM (Sheffield)                         102

Wave 105 FM                                     360

The Breeze (Basingstoke / Newbury and Andover)   55

The Breeze (Cheltenham)                  18

The Breeze (Solent/ East Hants and West Surrey)    77

Jack FM South Coast                         231

The Breeze South West (Bristol/ Weston/ Bath and West Wilts)       101

The Breeze (Yeovil/ Shaftesbury and Bridgwater)     59

106 JACKfm (Bristol)                         114

JACK fm (Swindon)                           40

Central FM                                          45

Total Cheshire Radio                          69

Cheshire’s Silk 106.9                          29

Chester’s Dee 106.3                           40

The Bay                                              112

Citybeat 96.7/102.5FM                       127

Lakeland Radio                                   20

Capital Scotland                                  523

Capital South Wales                           208

Heart North Wales                              72

Heart Yorkshire                                   447

106.1 Real XS Manchester (was 106.1 Rock Radio)            123

Smooth Radio East Midlands             397

Smooth Radio North East                   475

Smooth Radio North West                  1146

Connect FM (was Connect FM and Lite 106.8FM)   41

Radio Essex DAB                               57

Radio Exe                                           24

Fire Radio                                           46

Fire Radio South Coast                      4

3FM                                                     26

Capital Birmingham                            440

Capital East Midlands                         480

Capital London                                    1999

Capital Manchester                             523

Capital North East                               500

Capital North West and Wales            178

Capital South Coast                            189

Capital Yorkshire                                1052

Capital XTRA (London)                      323

Heart Cambridgeshire                        244

Heart East Anglia                                312

Heart Essex                                        418

Heart Four Counties                           514

Heart Kent                                           383

Heart London                                      1448

Heart North East                                 313

Heart North West                                565

Heart Scotland                                    480

Heart Solent                                        289

Heart South Wales                              529

Heart South West                               396

Heart Cornwall                                    99

Heart Sussex                                      417

Heart Thames Valley                          338

Heart West Country                            676

Heart West Midlands                          701

LBC London (ILR)                               1116

LBC 97.3                                             967

LBC News 1152                                  334

Smooth Radio Cambridgeshire          53

Smooth Radio Devon                         29

Smooth Radio East Anglia                  50

Smooth Radio Essex                          28

Smooth Radio Four Counties             65

Smooth Radio Kent                            38

Smooth Radio London                        742

Smooth Radio Midlands                     865

Smooth Radio West Midlands            468

Smooth Radio North West &Wales    73

Smooth Radio Scotland                      323

Smooth Radio Solent                          68

Smooth Radio South Wales               55

Smooth Radio Sussex                        49

Smooth Radio Thames Valley            40

Smooth Radio West Country              109

XFM London                                       417

XFM Manchester                                298

XFM Scotland                                     39

IOW Radio                                          43

107 JACK fm Berkshire (was Reading 107 FM)       18

JACKfm Oxfordshire                          93

JACKfm 2 Oxford (was Glide FM 107.9)      41

106 JACKfm (Oxford)                        65

Kingdom FM                                       58

kmfm                                                  185

Lincs FM 102.2                                   302

Lincs FM Group Yorkshire                 300

Dearne FM                                          47

KCFM 99.8                                         92

Ridings FM                                          44

Rother FM                                           30

Trax FM                                              87

2BR                                                     56

Minster FM                                          59

Mix 96                                                 45

Spire FM                                             36

Spirit FM                                             55

Star North East                                   54

97.2 Stray FM                                     48

Sun FM                                               75

Wessex FM                                         54

Yorkshire Coast Radio                        53

Radio Mansfield 103.2                        37

Manx Radio                                        39

Original 106 (Aberdeen)                     81

Gem 106 (East Midlands)                   461

Free Radio (West Midlands)               735

Free Radio FM (West Midlands)        660

Free Radio 80s (West Midlands)        113

Free Radio (Birmingham & Black Country)   407

Free Radio FM (Birmingham & Black Country) (was BRMB and Beacon)  380

Free Radio 80s (Birmingham & Black Country)        51

Free Radio (Coventry & Warwickshire)         133

Free Radio FM (Coventry & Warwickshire) (was Mercia)    107

Free Radio 80s (Coventry & Warwickshire)  35

Free Radio FM (Herefordshire & Worcestershire) (was Wyvern)     90

Free Radio (Shropshire)                     93

Free Radio FM (Shropshire) (was Beacon)   81

Free Radio 80s (Shropshire)              19

Palm FM                                             38

Radio Plymouth                                  44

Premier Christian Radio                     149

Q Radio Network                                117

Oak FM                                               28

107.6 Banbury Sound                         18

Rugby FM                                           20

96.2 Touch FM – Coventry                 22

Touch FM Staffs                                 30

102 Touch FM – Warks Worcs Cotswolds     44

96.2 The Revolution                            33

Southend & Chelmsford Radio           52

107.5 Sovereign Radio                       21

Sunrise Radio                                     259

Time FM 106.6                                   23

Channel 103 FM                                 50

Island FM 104.7                                  35

106.3 Bridge FM                                 42

Radio Carmarthenshire and Scarlet FM        38

Radio Ceredigion                                16

Nation Hits! (was Nation 80s)             42

Nation Radio                                       174

102.5 Radio Pembrokeshire               45

The Bee                                              55

Total Eagle                                          130

96.4 Eagle Radio                                129

Eagle Extra                                         3

KL.FM 96.7                                         49

Pirate FM                                            166

107.6 Juice FM                                   207

Peak 107 FM                                      98

The Pulse                                            139

Pulse 2                                                26

Signal 107                                           46

Signal One                                          268

Signal Two                                          78

Swansea Sound – 1170 MW               68

96.4 FM The Wave                             130

U105                                                   193

Radio Wave 96.5 FM                          76

102.4 Wish/107.2 Wire/107.4 Tower FM        146

107.4 Tower FM                                 37

107.2 Wire FM                                    54

102.4 Wish FM                        56

October 15, 2014

Posted by in Awards,Broadcast at 2:03 pm
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The markettiers4dc team are thrilled to have picked up the trophy for the best healthcare campaign with Pegasus and Bayer Animal Health at the PRWeek Awards last night.

We were recognised for the Slime Watch campaign which was part of wider activity to raise awareness of lungworm amongst UK dog owners and drive sales of Bayer’s lungworm prevention product, Advocate.

The PRWeek awards ceremony was held at the Grosvenor House hotel in London and celebrated the best people, agencies and campaigns of 2014.

Helen Moore, markettiers4dc Managing Director, commented: “It is brilliant to be recognised by the industry, particularly in an awards programme as prestigious as the PRWeek Awards. The Slime Watch campaign is a great example of the creativity and results that can be achieved through collaborative working between in-house teams and agencies”.

October 9, 2014

Posted by in Broadcast at 1:54 pm
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Tom Edwards is Executive Producer at M24, the 24 hour radio station attached to high-end lifestyle magazine, Monocle. Tom talks to markettiers4dc about why the addition of this audio outlet has worked so well for the media brand.

Why did Monocle decide to expand into audio? Was it always on the cards, or something which you saw as logical extension of the brand?

“Two years after the successful launch of Monocle magazine in 2007 we launched The Monocle Weekly – a weekly online radio podcast, taking a fast, smart look at the world every Sunday. It quickly evolved into a key strand of Monocle’s online presence.

Following that success and demand from our audience, we believed the time was right to take things further and build on the audio experience – to create a round-the-clock service produced wholly in-house at Monocle’s radio studios in our London HQ: M24.”

As Tyler Brulé, Monocle’s founder and editor-in-chief said at the M24 launch:

“We wanted to do it as it’s a great way to tell other stories we don’t always get the chance to relay in the magazine and highlight the tales behind the print offer. There is an agility and premium quality to audio – which is aligned to our print offering. It’s also a hugely intimate experience – which is why we went for a 24-hour radio service over an internet TV channel. I hear the Monocle brand more than I see it… No commercial radio station covers the ground we are charting.”

Do you think the success of your downloadable programmes is indicative of a wider change in how audiences are engaging with different platforms?

“There are clearly huge changes in the way people around the world are engaging with media. The international nature of our audience, changes in lifestyle and wider working practices, as well as ongoing advances in communications technology, mean that there is inevitably a big adjustment taking place.

There is an expectation that content will be available on demand – to suit the differing pace of the lives of global listeners, and to suit a huge range of working practices, lifestyles, and so on. With more and more platforms, and the availability of ever faster broadband and wireless, there is increasingly the scope for media brands like Monocle to deliver intelligent content in a way that was impossible even a few years ago. To provide digital content instantly is at the heart of that.”

Have you noticed any patterns/correlations in how audiences engage with the various Monocle platforms?

“The site in its current form is probably too young for us to draw too many broad conclusions. However both numbers and engagement are up and rising which is very encouraging.  There’s clearly a different type of user across platforms – from desktop to mobile to iTunes to SoundCloud and so on.”

One really striking feature, however – across all platforms – is the depth and duration of Monocle 24 listenership. The average listen is now over 60 minutes in length. That is an amazing figure which looks all the more impressive if you compare it to the figures from established public service broadcasters’ digital figures.

Do you work with PRs?  If so, what is the right way for a PR to approach you about taking audio content?

“We are happy to receive pitches that fit in with Monocle 24’s key areas of interest from a huge variety of sources. However, we are all focused on original content and rigorous journalism 
– M24 is closer to a public service broadcaster in terms of lacking appetite for puff pieces. But if the PR has a great angle on relevant themes we are ready 
to listen.”

 

October 8, 2014

Posted by in Broadcast at 4:46 pm
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This article has been written by Cody Want, Media Liaison Executive at markettiers4dc. Follow him on Twitter: @codywant

After a decade of life podcasts have come a long way from the casual garage projects of digital hobbyists. Now a sophisticated tool employed by amateurs and media outlets alike, podcasts are attracting audiences in their thousands and sometimes millions, suggesting there has never been a more opportune moment for PRs to take interest.

Originally derided as new-tech nonsense, ‘podcasting’ is surely one of the decade’s most successful neologisms. The now commonly used term entered the mainstream after featuring in the New American Dictionary as word of the year for 2005, and today hardly raises an eyebrow when it is used to describe productions by some of the most respected media outlets in the world.

The unexpected success of some early podcasts, notably Ricky Gervais’, which has now accumulated over 300 million downloads, dovetailed with developments in digital software to create a competitive and quality marketplace for podcasts.

Typically it is the big media owners that have the most impressive audience numbers – there were 48.2million downloads of BBC podcasts in January 2014 – but there are a wealth of niche and independent efforts now accumulating impressive followings for themselves.

How can podcasts be utilised for brand exposure?

Often overlooked by PRs, many podcasts have audiences on a par with highly read blogs– see our interview on the next page with Tom Edwards, Executive Producer at Monocle. Unlike radio, which has a daily programming schedule to adhere to, podcasts can be more experimental, allowing producers to hone in on specific topics at length – in a sense enabling a ‘narrowcast’.

You won’t find podcasts on databases such as Gorkana. Legacy media make their productions prominent online but to uncover popular podcasts you’ll have to find a pod-directory such as Podfeed or head to iTunes, who curate their own top lists.

Here are five of my favourite podcasts worth checking out

Tech and lifestyle guide Lifehacker.co.uk says: ‘Downcast is the best podcast downloader and player for iPhone.’ It’s simple to use: just search and subscribe for the podcasts you want and you can set them to download or you can stream them when you’re ready to listen.

1. RadiolabA cult-classic now carrying a huge following, Radiolab describes itself as: ‘a show about curiousity, where sound illuminates ideas, and the boundaries blur between science, philosophy and human experience’. I can’t better explain the show- it’s really something else.

2. BBC Media Show: Presented by journalist and former TV executive Steve Hewlett, this show examines ‘the fast-changing world of media’. Hewlett has the knowledge of an insider, but he’s firm as you’d like when interviewing his guests, including BBC bigwigs.

3. The Times’ Did You Read: Everyone has an opinion on the paper, but this podcast with Tim Montgomerie almost always delivers an interesting perspective on major national and international stories. If you’d prefer to lean a little left, try the Guardian’s Politics Weekly podcast. For those travelling right, try the Telegraph’s Telegram podcast.

4. On The Media: This WNYC show explores ‘how the media sausage is made’. It does focus on American media, but the ethos is internationalist, and the radio reporting is some of the best you’ll ever hear. Presenters Brook Gladstone and Bob Garfield are radio royalty, and desert-dry funny.

5. Slate’s Political Gabfest: Stephen Colbert, inheritor of the Late Show mantel, says: ‘Everybody should listen to the Slate Political Gabfest’. Slate is the place to go for a balanced and erudite discussion of American and international politics, and the cultural implications of the news cycle.

 

October 6, 2014

Posted by in Awards,Broadcast at 4:09 pm
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This week CorpComms announced the finalists of their annual national awards scheme and we were delighted to have been recognised twice. markettiers4dc has been shortlisted for two projects that were part of the Be Lungworm Aware campaign, which we delivered in collaboration with Pegasus PR for Bayer Animal Health.

We have been nominated in the ‘best use of broadcast as part of a communications strategy’ category for the Hound Waves takes to the air campaign earlier this year where we developed a multi-faceted campaign which included the launch of the UK’s first ever radio station for dogs and dog lovers.

We were also shortlisted in the ‘best campaign – media relations’ category for last year’s Slime Watch campaign which saw the commissioning of a ground-breaking study into snail behaviour.

The winners will be announced on the 26th November at the Troxy in East London. The full shortlist can be seen here.

October 2, 2014

Posted by in Broadcast at 9:35 am
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Today will see markettiers4dc’s largest ever team working on a single event. It’s the Press Day at Paris Motor Show and we have 21 members of our account management, production and media relations teams in Paris working for Nissan, their luxury brand Infiniti, their sister brand Renault and for Rolls Royce as well.

From first thing this morning the team have been producing live broadcast interviews with senior executives from across the four brands, working with broadcasters covering the show to arrange filming and interview opportunities, producing live multi camera footage of the launches and filming for multiple internal and external audiences.

We have secured coverage across radio, TV and online including, BBC News, CNN, CNBC, Bloomberg, BBC World TV, Reuters, APTN and numerous European TV stations and websites.

In total the markettiers4dc team will be in Paris for four days to deliver all of the media coverage, live TV feeds and video contents that our clients have requested.

September 24, 2014

Posted by in Awards,Broadcast at 10:43 am
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The markettiers4dc team is thrilled to have been shortlisted four times in this year’s PRCA Awards.

markettiers4dc has been recognised twice in the broadcast category for our work with law firm Slater & Gordon and also with Bayer Animal Health and Pegasus PR for the Hound Waves campaign.

The Launch of Paym campaign, which was delivered alongside Consolidated PR on behalf of the Payments Council, to raise awareness for a new mobile payment service was shortlisted in the Corporate, Financial and Investor Relations category.

And finally, the Slime Watch campaign with Bayer Animal Health and Pegasus PR has been nominated for a Health and Wellbeing Award.

Our fingers are crossed! The awards ceremony will be held on the 11th November at the Hilton Park Lane in London.

September 11, 2014

Posted by in Broadcast at 2:47 pm
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This blog has been written by Jess Feldman, Account Manager at markettiers4dc. @JessicaFeldman1

Once you’ve created the video content for your brand and you’ve optimised it for search, what do you do now? After all, making ‘engaging’ content is meaningless without audiences to engage with it.

Whilst engagement may be the buzzword of the moment, realistically if your target audience / consumers don’t engage with your video content then quite simply, they won’t be influenced by it and they certainly won’t share it amongst their peers, so all you’re left with is just another video on YouTube and your content has no value.

So, here comes the million dollar question, how do you encourage engagement with your audiences to ensure a maximised ROI? See below for my 3 top tips to get you off to a strong start.

 

1)      Share your content

It sounds obvious, doesn’t it? It’s a very simple formula really:

According to YouTube, 500 years’ worth of YouTube video are watched everyday on Facebook, with over 700 YouTube videos being shared every minute on Twitter – that’s a lot of video and a lot of sharing, so why not increase the chances of your content being shared, by sharing it on your social media channels?

If the average tweet life cycle is under 10 minutes (depending on the amount of people you follow), then it seems like a massive shame to just tweet about it, doesn’t it? Sharing your rich media content on all your social networks, gives your audience the chance to share your content with their audiences and give your brand the best chance of achieving increased monthly unique visitors and natural back links.

Remember: use language appropriate of each network and ensure that it’s shared at a relevant and at a time of heightened social engagement. No ‘one size fits all’.

 

2)      Give your viewers a call to action (CTA)

Branded video content reaches nearly half (46%) of all internet users in the UK, with more than half (54%) going on to click through to the brand’s website (Econsultancy). So you need to make sure that you encourage your audience to click through, and to get that, you need to give a clear (and appealing) CTA.

DO

1)      Make sure your CTA is within the visitors eye path – i.e. don’t hide it in the corner of the video, make sure that viewers can actually see the CTA

2)      Let the visitor know what they will receive. EXPLICITLY ask for peoples’ interaction – what do you want? “upload your version of this video for the chance to win £7million” – errr, yes please

3)       If the CTA is ‘clickable’ then make it look like it is!

4)      Include large buttons on your video asking people to share your video via social channels

 

DON’T

  • Don’t make your call to action too vague… Click here – “for what” said the viewer
  • Don’t use a small CTA – it’s likely that no one will see it!
  • Don’t be too wordy
  • Don’t use too many CTAs in one page

 

3) Publish content in several different forms and through multiple channels

Instead of just producing a video, putting it on your website and sharing the same content, why not make the content work harder?

 

With the eruption of Instagram video and Vine, we, as marketers, are being challenged to create videos in tighter timeframes to be able to capture our audiences. If you’re sharing a video on Instagram or Vine, you have 15 / 6 seconds respectively to make sure that you sum up everything you want to.

According to 7th Chamber, a branded Vine video is four-times more likely to be seen than a regular branded video and since the launch of Instagram video there has been a 37% increase in Instragram shares on Twitter (Buzzfork). When producing your content, make sure you edit a 15 and 6 second version so you maximise possible outlets of your content and spread that message.

If you can, make an editorial version of your video content to be placed on third party websites, this will heighten engagement, maximise natural link building and provide your content with credibility from being placed on respected websites. It also gives you the chance to engage with the websites established communities and followings.

For more information or if you have any questions about maximising the potential of your online video, please contact Jessica at jessica.feldman@markettiers4dc.com

August 28, 2014

Posted by in Broadcast at 8:55 am
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markettiers4dc’s international media relations and production team was yesterday working out of the Moscow Motor Show for car giant Nissan. Despite the recent issues in Ukraine, Nissan is aggressively targeting the automotive market in Russia, which is its largest market in Europe, by launching a number of new cars.

Nissan wanted to use the motor show, not only to promote its new cars within Russia but to also communicate to the outside world that it is business as usual in the country. To do that they tasked our international team with maximising broadcast coverage by offering their European Chairman Paul Willcox for broadcast interviews on global and national TV and radio stations.

Kicking off with a live interview into the Today programme’s 07.15 business slot, we followed this with live satellite interviews on BBC World TV, Bloomberg TV, CNN, BBC News Channel, Sky and Channel News Asia.

At the same time we’re filming all the Nissan and Datsun new car unveils, fast editing and distributing B-Roll for TV broadcasters, cutting package for web sites and a major internal video for Nissan.

All in all a typical day’s work for our international team.

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