October 15, 2014

Posted by in Awards,Broadcast at 2:03 pm
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The markettiers4dc team are thrilled to have picked up the trophy for the best healthcare campaign with Pegasus and Bayer Animal Health at the PRWeek Awards last night.

We were recognised for the Slime Watch campaign which was part of wider activity to raise awareness of lungworm amongst UK dog owners and drive sales of Bayer’s lungworm prevention product, Advocate.

The PRWeek awards ceremony was held at the Grosvenor House hotel in London and celebrated the best people, agencies and campaigns of 2014.

Helen Moore, markettiers4dc Managing Director, commented: “It is brilliant to be recognised by the industry, particularly in an awards programme as prestigious as the PRWeek Awards. The Slime Watch campaign is a great example of the creativity and results that can be achieved through collaborative working between in-house teams and agencies”.

October 9, 2014

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Tom Edwards is Executive Producer at M24, the 24 hour radio station attached to high-end lifestyle magazine, Monocle. Tom talks to markettiers4dc about why the addition of this audio outlet has worked so well for the media brand.

Why did Monocle decide to expand into audio? Was it always on the cards, or something which you saw as logical extension of the brand?

“Two years after the successful launch of Monocle magazine in 2007 we launched The Monocle Weekly – a weekly online radio podcast, taking a fast, smart look at the world every Sunday. It quickly evolved into a key strand of Monocle’s online presence.

Following that success and demand from our audience, we believed the time was right to take things further and build on the audio experience – to create a round-the-clock service produced wholly in-house at Monocle’s radio studios in our London HQ: M24.”

As Tyler Brulé, Monocle’s founder and editor-in-chief said at the M24 launch:

“We wanted to do it as it’s a great way to tell other stories we don’t always get the chance to relay in the magazine and highlight the tales behind the print offer. There is an agility and premium quality to audio – which is aligned to our print offering. It’s also a hugely intimate experience – which is why we went for a 24-hour radio service over an internet TV channel. I hear the Monocle brand more than I see it… No commercial radio station covers the ground we are charting.”

Do you think the success of your downloadable programmes is indicative of a wider change in how audiences are engaging with different platforms?

“There are clearly huge changes in the way people around the world are engaging with media. The international nature of our audience, changes in lifestyle and wider working practices, as well as ongoing advances in communications technology, mean that there is inevitably a big adjustment taking place.

There is an expectation that content will be available on demand – to suit the differing pace of the lives of global listeners, and to suit a huge range of working practices, lifestyles, and so on. With more and more platforms, and the availability of ever faster broadband and wireless, there is increasingly the scope for media brands like Monocle to deliver intelligent content in a way that was impossible even a few years ago. To provide digital content instantly is at the heart of that.”

Have you noticed any patterns/correlations in how audiences engage with the various Monocle platforms?

“The site in its current form is probably too young for us to draw too many broad conclusions. However both numbers and engagement are up and rising which is very encouraging.  There’s clearly a different type of user across platforms – from desktop to mobile to iTunes to SoundCloud and so on.”

One really striking feature, however – across all platforms – is the depth and duration of Monocle 24 listenership. The average listen is now over 60 minutes in length. That is an amazing figure which looks all the more impressive if you compare it to the figures from established public service broadcasters’ digital figures.

Do you work with PRs?  If so, what is the right way for a PR to approach you about taking audio content?

“We are happy to receive pitches that fit in with Monocle 24’s key areas of interest from a huge variety of sources. However, we are all focused on original content and rigorous journalism 
– M24 is closer to a public service broadcaster in terms of lacking appetite for puff pieces. But if the PR has a great angle on relevant themes we are ready 
to listen.”

 

October 8, 2014

Posted by in Broadcast at 4:46 pm
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This article has been written by Cody Want, Media Liaison Executive at markettiers4dc. Follow him on Twitter: @codywant

After a decade of life podcasts have come a long way from the casual garage projects of digital hobbyists. Now a sophisticated tool employed by amateurs and media outlets alike, podcasts are attracting audiences in their thousands and sometimes millions, suggesting there has never been a more opportune moment for PRs to take interest.

Originally derided as new-tech nonsense, ‘podcasting’ is surely one of the decade’s most successful neologisms. The now commonly used term entered the mainstream after featuring in the New American Dictionary as word of the year for 2005, and today hardly raises an eyebrow when it is used to describe productions by some of the most respected media outlets in the world.

The unexpected success of some early podcasts, notably Ricky Gervais’, which has now accumulated over 300 million downloads, dovetailed with developments in digital software to create a competitive and quality marketplace for podcasts.

Typically it is the big media owners that have the most impressive audience numbers – there were 48.2million downloads of BBC podcasts in January 2014 – but there are a wealth of niche and independent efforts now accumulating impressive followings for themselves.

How can podcasts be utilised for brand exposure?

Often overlooked by PRs, many podcasts have audiences on a par with highly read blogs– see our interview on the next page with Tom Edwards, Executive Producer at Monocle. Unlike radio, which has a daily programming schedule to adhere to, podcasts can be more experimental, allowing producers to hone in on specific topics at length – in a sense enabling a ‘narrowcast’.

You won’t find podcasts on databases such as Gorkana. Legacy media make their productions prominent online but to uncover popular podcasts you’ll have to find a pod-directory such as Podfeed or head to iTunes, who curate their own top lists.

Here are five of my favourite podcasts worth checking out

Tech and lifestyle guide Lifehacker.co.uk says: ‘Downcast is the best podcast downloader and player for iPhone.’ It’s simple to use: just search and subscribe for the podcasts you want and you can set them to download or you can stream them when you’re ready to listen.

1. RadiolabA cult-classic now carrying a huge following, Radiolab describes itself as: ‘a show about curiousity, where sound illuminates ideas, and the boundaries blur between science, philosophy and human experience’. I can’t better explain the show- it’s really something else.

2. BBC Media Show: Presented by journalist and former TV executive Steve Hewlett, this show examines ‘the fast-changing world of media’. Hewlett has the knowledge of an insider, but he’s firm as you’d like when interviewing his guests, including BBC bigwigs.

3. The Times’ Did You Read: Everyone has an opinion on the paper, but this podcast with Tim Montgomerie almost always delivers an interesting perspective on major national and international stories. If you’d prefer to lean a little left, try the Guardian’s Politics Weekly podcast. For those travelling right, try the Telegraph’s Telegram podcast.

4. On The Media: This WNYC show explores ‘how the media sausage is made’. It does focus on American media, but the ethos is internationalist, and the radio reporting is some of the best you’ll ever hear. Presenters Brook Gladstone and Bob Garfield are radio royalty, and desert-dry funny.

5. Slate’s Political Gabfest: Stephen Colbert, inheritor of the Late Show mantel, says: ‘Everybody should listen to the Slate Political Gabfest’. Slate is the place to go for a balanced and erudite discussion of American and international politics, and the cultural implications of the news cycle.

 

October 6, 2014

Posted by in Awards,Broadcast at 4:09 pm
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This week CorpComms announced the finalists of their annual national awards scheme and we were delighted to have been recognised twice. markettiers4dc has been shortlisted for two projects that were part of the Be Lungworm Aware campaign, which we delivered in collaboration with Pegasus PR for Bayer Animal Health.

We have been nominated in the ‘best use of broadcast as part of a communications strategy’ category for the Hound Waves takes to the air campaign earlier this year where we developed a multi-faceted campaign which included the launch of the UK’s first ever radio station for dogs and dog lovers.

We were also shortlisted in the ‘best campaign – media relations’ category for last year’s Slime Watch campaign which saw the commissioning of a ground-breaking study into snail behaviour.

The winners will be announced on the 26th November at the Troxy in East London. The full shortlist can be seen here.

October 2, 2014

Posted by in Broadcast at 9:35 am
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Today will see markettiers4dc’s largest ever team working on a single event. It’s the Press Day at Paris Motor Show and we have 21 members of our account management, production and media relations teams in Paris working for Nissan, their luxury brand Infiniti, their sister brand Renault and for Rolls Royce as well.

From first thing this morning the team have been producing live broadcast interviews with senior executives from across the four brands, working with broadcasters covering the show to arrange filming and interview opportunities, producing live multi camera footage of the launches and filming for multiple internal and external audiences.

We have secured coverage across radio, TV and online including, BBC News, CNN, CNBC, Bloomberg, BBC World TV, Reuters, APTN and numerous European TV stations and websites.

In total the markettiers4dc team will be in Paris for four days to deliver all of the media coverage, live TV feeds and video contents that our clients have requested.

September 24, 2014

Posted by in Awards,Broadcast at 10:43 am
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The markettiers4dc team is thrilled to have been shortlisted four times in this year’s PRCA Awards.

markettiers4dc has been recognised twice in the broadcast category for our work with law firm Slater & Gordon and also with Bayer Animal Health and Pegasus PR for the Hound Waves campaign.

The Launch of Paym campaign, which was delivered alongside Consolidated PR on behalf of the Payments Council, to raise awareness for a new mobile payment service was shortlisted in the Corporate, Financial and Investor Relations category.

And finally, the Slime Watch campaign with Bayer Animal Health and Pegasus PR has been nominated for a Health and Wellbeing Award.

Our fingers are crossed! The awards ceremony will be held on the 11th November at the Hilton Park Lane in London.

September 11, 2014

Posted by in Broadcast at 2:47 pm
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This blog has been written by Jess Feldman, Account Manager at markettiers4dc. @JessicaFeldman1

Once you’ve created the video content for your brand and you’ve optimised it for search, what do you do now? After all, making ‘engaging’ content is meaningless without audiences to engage with it.

Whilst engagement may be the buzzword of the moment, realistically if your target audience / consumers don’t engage with your video content then quite simply, they won’t be influenced by it and they certainly won’t share it amongst their peers, so all you’re left with is just another video on YouTube and your content has no value.

So, here comes the million dollar question, how do you encourage engagement with your audiences to ensure a maximised ROI? See below for my 3 top tips to get you off to a strong start.

 

1)      Share your content

It sounds obvious, doesn’t it? It’s a very simple formula really:

According to YouTube, 500 years’ worth of YouTube video are watched everyday on Facebook, with over 700 YouTube videos being shared every minute on Twitter – that’s a lot of video and a lot of sharing, so why not increase the chances of your content being shared, by sharing it on your social media channels?

If the average tweet life cycle is under 10 minutes (depending on the amount of people you follow), then it seems like a massive shame to just tweet about it, doesn’t it? Sharing your rich media content on all your social networks, gives your audience the chance to share your content with their audiences and give your brand the best chance of achieving increased monthly unique visitors and natural back links.

Remember: use language appropriate of each network and ensure that it’s shared at a relevant and at a time of heightened social engagement. No ‘one size fits all’.

 

2)      Give your viewers a call to action (CTA)

Branded video content reaches nearly half (46%) of all internet users in the UK, with more than half (54%) going on to click through to the brand’s website (Econsultancy). So you need to make sure that you encourage your audience to click through, and to get that, you need to give a clear (and appealing) CTA.

DO

1)      Make sure your CTA is within the visitors eye path – i.e. don’t hide it in the corner of the video, make sure that viewers can actually see the CTA

2)      Let the visitor know what they will receive. EXPLICITLY ask for peoples’ interaction – what do you want? “upload your version of this video for the chance to win £7million” – errr, yes please

3)       If the CTA is ‘clickable’ then make it look like it is!

4)      Include large buttons on your video asking people to share your video via social channels

 

DON’T

  • Don’t make your call to action too vague… Click here – “for what” said the viewer
  • Don’t use a small CTA – it’s likely that no one will see it!
  • Don’t be too wordy
  • Don’t use too many CTAs in one page

 

3) Publish content in several different forms and through multiple channels

Instead of just producing a video, putting it on your website and sharing the same content, why not make the content work harder?

 

With the eruption of Instagram video and Vine, we, as marketers, are being challenged to create videos in tighter timeframes to be able to capture our audiences. If you’re sharing a video on Instagram or Vine, you have 15 / 6 seconds respectively to make sure that you sum up everything you want to.

According to 7th Chamber, a branded Vine video is four-times more likely to be seen than a regular branded video and since the launch of Instagram video there has been a 37% increase in Instragram shares on Twitter (Buzzfork). When producing your content, make sure you edit a 15 and 6 second version so you maximise possible outlets of your content and spread that message.

If you can, make an editorial version of your video content to be placed on third party websites, this will heighten engagement, maximise natural link building and provide your content with credibility from being placed on respected websites. It also gives you the chance to engage with the websites established communities and followings.

For more information or if you have any questions about maximising the potential of your online video, please contact Jessica at jessica.feldman@markettiers4dc.com

August 28, 2014

Posted by in Broadcast at 8:55 am
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markettiers4dc’s international media relations and production team was yesterday working out of the Moscow Motor Show for car giant Nissan. Despite the recent issues in Ukraine, Nissan is aggressively targeting the automotive market in Russia, which is its largest market in Europe, by launching a number of new cars.

Nissan wanted to use the motor show, not only to promote its new cars within Russia but to also communicate to the outside world that it is business as usual in the country. To do that they tasked our international team with maximising broadcast coverage by offering their European Chairman Paul Willcox for broadcast interviews on global and national TV and radio stations.

Kicking off with a live interview into the Today programme’s 07.15 business slot, we followed this with live satellite interviews on BBC World TV, Bloomberg TV, CNN, BBC News Channel, Sky and Channel News Asia.

At the same time we’re filming all the Nissan and Datsun new car unveils, fast editing and distributing B-Roll for TV broadcasters, cutting package for web sites and a major internal video for Nissan.

All in all a typical day’s work for our international team.

August 21, 2014

Posted by in Broadcast,markettiers4dc General at 7:55 am
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The markettiers4dc Broadcast Blogger Network consists of a 60+ strong panel of influential parenting bloggers who have signed up to be involved with communications campaigns on behalf of our clients. Mummy blogger Iona Burchill, spoke to us about her experience of being part of the network.

Name: Iona Burchill
Blog: redpeffer.me.uk

“I write a parenting lifestyle blog which features everything from recording family memories to days out to opinion and reviews. I’ve been blogging for around two years now and have been in the Tots100 Top 500 since August last year. I’m ranked 43 in the parenting charts of ebuzzing and have been recently nominated for a versatile blogger award as well as a finalist in the mumandworking blogger awards.

Last year I applied to join the markettiers4dc Broadcast Blogger Network and was thrilled to be accepted. I’ve been involved in a wide variety of projects such as being a case study for TV interviews, reviewing products and given opportunities to embed rich media content on my blog. My family and I really enjoy doing projects with markettiers4dc because it gets us thinking a little bit differently about each project and the brands themselves. There are lots of product reviews out there, making the competition to really engage with the audience very important, so it’s fantastic to work with a network that actively encourages a fresh approach to blogging.

Recently my daughter and I were invited down to the markettiers4dc studios to take part in a live web TV show for Pets at Home. My daughter and I spoke on camera about what it’s like to own a pet and we also learnt some interesting things too. It was such an exciting opportunity for my daughter to experience which really comes through in the video.

Being a part of the markettiers4dc Blogger Network is great. As a blogger who writes daily it can sometimes be a bit of a challenge keeping everything fresh but whenever I get a project from markettiers4dc, I know the resulting content on my blog will be great viewing and lots of fun!”

For more information on the markettiers4dc Broadcast Blogger Network please click here or speak to a member of the team. If you are a blogger yourself and are keen to join the network, please click here.

See below for a short clip of Iona’s daughter Isla at the markettiers4dc studios. Our editors produced this special behind-the-scenes edit as a birthday treat for Isla.

 

July 31, 2014

Posted by in Broadcast at 12:52 pm
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The latest RAJAR results have been released showing that the impact of radio is bigger than ever as well as revealing a number of significant developments for UK stations.

The radio marketplace

  • 48 million adults, or 90% of the UK population, tune in to radio each week
  • Digital listening hours remain high for with 378 million hours being listened to in an average week. The share of listening to DAB has increased by 1% YOY to 24.1% of all listening (23.9% in Q2, 2013)
  • 22% of adults claim to listen to the radio via a mobile phone or tablet at least once per month, up 51% YOY. 36% of 15-24 year olds claim to listen to the radio via a mobile phone or tablet at least once per month, up 25% YOY
  • In terms of social media, 21% of the adult population currently receive updates about their favourite radio station/presenter, with the figure rising to 38% of 15-24s

Top RAJAR stories

  • BBC Radio 2′s Chris Evans is almost 4 million listeners ahead of Radio 1 breakfast rival Nick Grimshaw. The breakfast host has hit another audience high, with a new record number of listeners to his show. Evans now pulls in 9.91 million each week, giving his show the biggest audience recorded in the UK since the current measurement methods were launched 15 years ago
  • talkSPORT had a great end to the premiership season as it gained 180,000 listeners during Q2
  • KISS UK continues to grow, up 6% YOY, reaching over 4.6 million adults every week – and its signature online station KISSTORY reaches a record audience of over 1 million with its offering of old skool and anthems. KISS 100 in London remains the most listened to station for 15-34 year olds

The detail

BBC National

BBC Radio 1

Radio 1 recorded a weekly reach of 10.80 million listeners aged 15+ during the period, compared to 10.53m last year and 11.02m last quarter. The station has a share of 6.8%, (from 6.8% last year and 6.7% last quarter).

Some welcome news for breakfast host Nick Grimshaw, who has seen a slight boost in figures from 5.89 million a year ago to 5.97 million. RAJAR figures also show Radio 1 has an audience of 10.8 million listeners – up 270,000 compared with the previous quarter, although down 220,000 on this time last year.

BBC Radio 1Xtra

Amongst digital-only stations, Radio 1Xtra posted a reach of 937,000 weekly listeners (down from 1.11m last year and 1.10m last quarter).

BBC Radio 2

BBC Radio 2′s Chris Evans is almost 4 million listeners ahead of Radio 1 rival Nick Grimshaw. The breakfast show host has hit another audience high, with a new record number of listeners to his show. Evans now pulls in 9.91 million each week, giving his show the biggest audience recorded in the UK since the current measurement methods were launched 15 years ago. The 48 year old has seen the Radio 2 audience soar by almost two million listeners to the station’s breakfast audience after his predecessor Sir Terry Wogan bowed out with 8.1 million. The station as a whole now has 15.5 million listeners, up slightly from the 15.44 million a year ago.

BBC Radio 3
Radio 3 has seen its year-on-year audience decrease to 1.88 million (down 120,000). It has also just said goodbye to its controller Roger Wright after almost 16 years, the share is 1.0%, from 1.2% last year and 1.3% last quarter.

BBC Radio 4
Radio 4 has also seen its audience emerge a little battered, shedding 450,000 listeners compared with 12 months earlier, to give 10.53 million. Its share of listening is 11.6%, compared to 12.2% last quarter and 12.1% last year. The Today programme has 6.71 million listeners each week, from 6.97m last year and 7.06m last quarter. Radio 4 Extra attracted 1.57 million listeners per week (from last quarter’s 1.66m and last year’s 1.57m).

BBC Radio 5Live (and Sports Extra)

Radio 5live posted a combined reach with sister station 5live sports extra of 6.44 million listeners, from 6.33m last quarter and 6.32m last year. Share for Radio 5live (inc. sports extra) is 4.4% (4.5% last year and 4.3% last quarter). 5live’s reach – without 5live sports extra – was 6.28 million, compared to 6.04m last year and 6.17m last quarter.

BBC Asian Network
Asian Network recorded a weekly audience of 552,000 (reporting on 6mths).

BBC 6 Music
6 Music overtakes Radio 3 for the first time drawing 1.89 million listeners (down from 1.93m last quarter and 1.79m last quarter). 6 Music’s audience has doubled since a public campaign saved it from a proposed closure in 2010.

BBC Regional

England

BBC Local Radio in England now reaches 6.8m listeners each week (compared to 7.2m last year and 6.9m last quarter) and BBC London posted a reach of 572,000 – its largest audience under the current methodology and up from 443,000 last quarter and 492,000 last year.

Individually, year on year increases in audience for BBC Hereford & Worcester, BBC London 94.9, BBC Oxford 95.2FM, BBC Radio Leeds, BBC Radio Leicester and BBC Radio York.

 

Whilst BBC Radio Cumbria, BBC Radio Devon, BBC Radio Gloucestershire, BBC Radio Manchester, BBC Radio Newcastle, BBC Radio Northampton, BBC Radio Nottingham, BBC Radio Stoke, BBC Radio Suffolk, BBC Radio Wiltshire/Swindon, BBC Somerset and BBC Three Counties Radio all posted losses of more than 10% in reach year on year.

Wales

BBC Radio Wales saw a 34,000 fall in its weekly listeners to 430,000, but its listener share rose.

Listener numbers of the BBC’s Welsh language service Radio Cymru have risen since its new schedule was introduced. About 147,000 people now tune into the station each week – up 4,000 in the past three months.

Commercial

UTV

talkSPORT

Great news at UTV’s talkSPORT, which now attracts 3.4 million listeners overall, and has a 17% increase in listening hours year on year. Listening in London is up 34% year-on-year and the station reports it has its highest ever listening figures for the Alan Brazil Sports Breakfast at 1.5m.

Juice FM

Juice FM in Liverpool gains a listener increase of 25% year on year.

Bauer Radio

Bauer saw quarterly gains across all of its major stations in Q2 as its total portfolio reaches 16.8 million listeners (up 12% year on year). Bauer also posted their highest ever digital listening hours (50.8%) of all listening to Bauer Radio stations (compared to industry average of 36.8%).

Planet Rock

Planet Rock saw a 15.7% dip in reach year-on-year, from 1,296,000 in Q2 2013 to 1,092,000 in Q2 2014. But it earned a slight gain of 0.6% compared to Q1 2014, when the station’s reach stood at 1,085,000. Planet Rock’s share stayed firm at 0.7%.

Heat Radio
Heat radio, which has just announced its newest signing – Hollywood insider Ryan Seacrest – has demonstrated significant year on year growth, now reaching a record 892,000 listeners, up 13% year on year.

Absolute Radio

Absolute Radio Network saw a slight year-on-year dip in reach during Q2 2014, with its latest RAJAR figures standing at 3,760,000 – down 0.2% from 3,543,000. That did, however, represent a 6.1% increase on Q1.The network’s share stood at 2.4% compared to 2.5% in the previous quarter. A record 82% of listening to the Absolute Radio Network is via a digital device. The Absolute Radio Christian O’Connell Breakfast Show has achieved a record network reach of 1.5 million, driven by a pioneering approach which gives listeners the choice of different decade themed playlists.

Magic

The previous quarter saw Magic sitting proudly as number one commercial station in the capital but with their current posting of 1.94m listeners, they have slipped to 2nd place, lagging behind Capital by over 200k listeners. The brands UK reach for Q2 2014 stood at 3,508,000, up 2.2% on the previous quarter (3,432,000) but down 3% Year on year (Q2 13: 3,618,000). Magic 105.4’s Neil Fox attracted 786,000 Londoners, a decrease of 1.7 per cent year on year and slipping into third place from second in the first quarter of 2014. Magic claimed a share of 1.9% in Q2 2014, down on the previous quarter where it earned 2.1%.

Kiss

Kiss FM’s national reach stood at 4,633,000 in Q2 2014 – a 6.4% increase year-on-year (up from 4,354,000 in Q2 2013) and a 0.5% quarter-on-quarter (up from 4,612,000). Kiss UK’s share stood at 2.6% in Q2 2014, up compared to its 2.5% share in Q1 14 and its 2.1% share in Q2 2013. The KISS Breakfast Show with Rickie, Melvin and Charlie has increased its UK audience to 1.5 million (up 28% year on year).

Other Bauer:

London, Magic 105.4 increases its reach to 1.9 million (up 3% year on year).

Manchester’s Key 103, delivers an audience of 558,000 (up 37% year on year)

Liverpool’s Radio City has an audience of 439,000 (up 3% year on year)

Newcastle’s Metro Radio has grown its listeners to 436,000 (up 13% year on year)

Edinburgh’s Forth 1 also increases its audience to 332,000 (up 0.3% year on year)

Global Radio

Global has recorded its highest ever group RAJAR, fuelled by the takeover of former GMG Radio stations. Stations previously known as Real Radio are now listed as Heart, but the Q2 figures only includes half of the quarter under the new brand. It’s a little premature to really discover the full impact Heart has had, however it is clear that it is business as usual under the former Real brand, except in Scotland where the regional station has dropped to an all-time low of 421,000 compared to 488,000 a year ago. However, in South Wales and Yorkshire, the numbers are up 50,000 in three months at both stations. Across the group, Global listeners now stand at 23.2m every week, its highest ever. Heart network total listening hours are up by 2.7m from 63.6m to 66.2m.

LBC

While Global’s top station in terms of listening hours, LBC Network (UK), was down -4.6% over the period

XFM

XFM London has lost 33,000 listeners in London, but gained 65,000 in Manchester. In Scotland, XFM has 90,000 compared with Real XS on the same frequency which had 69,000 last survey.

Capital

Capital FM has returned to the number one commercial spot in London with over two million listeners, separating them and 2nd place Magic. The station has added 290,000 listeners in the last three months to take it to 2.2m reach. The good news for Capital London included a return to form with its breakfast show hosted by Dave Berry and Lisa Snowdon, the winners of the Best UK Breakfast Show of the Year at the Radio Academy Awards 2014 in May. Although the pair’s weekly audience had slipped down to 923,000 in the first quarter of 2014, listeners have since returned, with 1.11 million of the capital’s radio audience tuning in each week during Q2, up 0.6 per cent year on year.

Capital XTRA

Capital XTRA drops 50% in London, while sister station Capital FM returns to top spot in London as the most listened to commercial station, XTRA has shed almost half its listeners in London.

The station had 680,000 listeners a year ago when it was operating as Choice, but has reported a drop of 47.4% to 358,000 listeners today in London only.

Smooth Radio

The Smooth Radio brand, on Communicorp owned stations, has reached a recent high in London, with 216,000 extra listeners taking reach from 565,000 to 781,000. In the North West, the station now has 1.1m listeners whilst the network has its highest ever at 4.6m.

Orion Media

Free Radio & Gem 106

Good news for Orion Medias radio brands as total listening for Free Radio and Gem 106, increased by 3% over the last three months.

The Q2 figures also show that Free Radio is the most listened to commercial radio brand in its West Midlands area. Total listening (for Free FM + Free 80s combined) grew by 15% over the same period. The number of listeners also increased, by 4% over the same period, with 734,000 people tuning in every week.

KMFM

Kent’s kmfm have added 21,500 listeners over the last quarter which means a total of more than 170,000 adults across the county are now listening each week. The biggest increase was among 15 to 44-year-olds, with audience figures up by more than a quarter in this category.

Premier Christian Radio

Premier Christian Radio, which is on AM in London and nationally on DAB had a 147% increase in audience year on year. This station now has almost a quarter of a million listeners.

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