July 31, 2014comments (0) | Trackbacks (51)
The latest RAJAR results have been released showing that the impact of radio is bigger than ever as well as revealing a number of significant developments for UK stations.
The radio marketplace
- 48 million adults, or 90% of the UK population, tune in to radio each week
- Digital listening hours remain high for with 378 million hours being listened to in an average week. The share of listening to DAB has increased by 1% YOY to 24.1% of all listening (23.9% in Q2, 2013)
- 22% of adults claim to listen to the radio via a mobile phone or tablet at least once per month, up 51% YOY. 36% of 15-24 year olds claim to listen to the radio via a mobile phone or tablet at least once per month, up 25% YOY
- In terms of social media, 21% of the adult population currently receive updates about their favourite radio station/presenter, with the figure rising to 38% of 15-24s
Top RAJAR stories
- BBC Radio 2′s Chris Evans is almost 4 million listeners ahead of Radio 1 breakfast rival Nick Grimshaw. The breakfast host has hit another audience high, with a new record number of listeners to his show. Evans now pulls in 9.91 million each week, giving his show the biggest audience recorded in the UK since the current measurement methods were launched 15 years ago
- talkSPORT had a great end to the premiership season as it gained 180,000 listeners during Q2
- KISS UK continues to grow, up 6% YOY, reaching over 4.6 million adults every week – and its signature online station KISSTORY reaches a record audience of over 1 million with its offering of old skool and anthems. KISS 100 in London remains the most listened to station for 15-34 year olds
BBC Radio 1
Radio 1 recorded a weekly reach of 10.80 million listeners aged 15+ during the period, compared to 10.53m last year and 11.02m last quarter. The station has a share of 6.8%, (from 6.8% last year and 6.7% last quarter).
Some welcome news for breakfast host Nick Grimshaw, who has seen a slight boost in figures from 5.89 million a year ago to 5.97 million. RAJAR figures also show Radio 1 has an audience of 10.8 million listeners – up 270,000 compared with the previous quarter, although down 220,000 on this time last year.
BBC Radio 1Xtra
Amongst digital-only stations, Radio 1Xtra posted a reach of 937,000 weekly listeners (down from 1.11m last year and 1.10m last quarter).
BBC Radio 2
BBC Radio 2′s Chris Evans is almost 4 million listeners ahead of Radio 1 rival Nick Grimshaw. The breakfast show host has hit another audience high, with a new record number of listeners to his show. Evans now pulls in 9.91 million each week, giving his show the biggest audience recorded in the UK since the current measurement methods were launched 15 years ago. The 48 year old has seen the Radio 2 audience soar by almost two million listeners to the station’s breakfast audience after his predecessor Sir Terry Wogan bowed out with 8.1 million. The station as a whole now has 15.5 million listeners, up slightly from the 15.44 million a year ago.
BBC Radio 3
Radio 3 has seen its year-on-year audience decrease to 1.88 million (down 120,000). It has also just said goodbye to its controller Roger Wright after almost 16 years, the share is 1.0%, from 1.2% last year and 1.3% last quarter.
BBC Radio 4
Radio 4 has also seen its audience emerge a little battered, shedding 450,000 listeners compared with 12 months earlier, to give 10.53 million. Its share of listening is 11.6%, compared to 12.2% last quarter and 12.1% last year. The Today programme has 6.71 million listeners each week, from 6.97m last year and 7.06m last quarter. Radio 4 Extra attracted 1.57 million listeners per week (from last quarter’s 1.66m and last year’s 1.57m).
BBC Radio 5Live (and Sports Extra)
Radio 5live posted a combined reach with sister station 5live sports extra of 6.44 million listeners, from 6.33m last quarter and 6.32m last year. Share for Radio 5live (inc. sports extra) is 4.4% (4.5% last year and 4.3% last quarter). 5live’s reach – without 5live sports extra – was 6.28 million, compared to 6.04m last year and 6.17m last quarter.
BBC Asian Network
Asian Network recorded a weekly audience of 552,000 (reporting on 6mths).
BBC 6 Music
6 Music overtakes Radio 3 for the first time drawing 1.89 million listeners (down from 1.93m last quarter and 1.79m last quarter). 6 Music’s audience has doubled since a public campaign saved it from a proposed closure in 2010.
BBC Local Radio in England now reaches 6.8m listeners each week (compared to 7.2m last year and 6.9m last quarter) and BBC London posted a reach of 572,000 – its largest audience under the current methodology and up from 443,000 last quarter and 492,000 last year.
Individually, year on year increases in audience for BBC Hereford & Worcester, BBC London 94.9, BBC Oxford 95.2FM, BBC Radio Leeds, BBC Radio Leicester and BBC Radio York.
Whilst BBC Radio Cumbria, BBC Radio Devon, BBC Radio Gloucestershire, BBC Radio Manchester, BBC Radio Newcastle, BBC Radio Northampton, BBC Radio Nottingham, BBC Radio Stoke, BBC Radio Suffolk, BBC Radio Wiltshire/Swindon, BBC Somerset and BBC Three Counties Radio all posted losses of more than 10% in reach year on year.
BBC Radio Wales saw a 34,000 fall in its weekly listeners to 430,000, but its listener share rose.
Listener numbers of the BBC’s Welsh language service Radio Cymru have risen since its new schedule was introduced. About 147,000 people now tune into the station each week – up 4,000 in the past three months.
Great news at UTV’s talkSPORT, which now attracts 3.4 million listeners overall, and has a 17% increase in listening hours year on year. Listening in London is up 34% year-on-year and the station reports it has its highest ever listening figures for the Alan Brazil Sports Breakfast at 1.5m.
Juice FM in Liverpool gains a listener increase of 25% year on year.
Bauer saw quarterly gains across all of its major stations in Q2 as its total portfolio reaches 16.8 million listeners (up 12% year on year). Bauer also posted their highest ever digital listening hours (50.8%) of all listening to Bauer Radio stations (compared to industry average of 36.8%).
Planet Rock saw a 15.7% dip in reach year-on-year, from 1,296,000 in Q2 2013 to 1,092,000 in Q2 2014. But it earned a slight gain of 0.6% compared to Q1 2014, when the station’s reach stood at 1,085,000. Planet Rock’s share stayed firm at 0.7%.
Heat radio, which has just announced its newest signing – Hollywood insider Ryan Seacrest – has demonstrated significant year on year growth, now reaching a record 892,000 listeners, up 13% year on year.
Absolute Radio Network saw a slight year-on-year dip in reach during Q2 2014, with its latest RAJAR figures standing at 3,760,000 – down 0.2% from 3,543,000. That did, however, represent a 6.1% increase on Q1.The network’s share stood at 2.4% compared to 2.5% in the previous quarter. A record 82% of listening to the Absolute Radio Network is via a digital device. The Absolute Radio Christian O’Connell Breakfast Show has achieved a record network reach of 1.5 million, driven by a pioneering approach which gives listeners the choice of different decade themed playlists.
The previous quarter saw Magic sitting proudly as number one commercial station in the capital but with their current posting of 1.94m listeners, they have slipped to 2nd place, lagging behind Capital by over 200k listeners. The brands UK reach for Q2 2014 stood at 3,508,000, up 2.2% on the previous quarter (3,432,000) but down 3% Year on year (Q2 13: 3,618,000). Magic 105.4’s Neil Fox attracted 786,000 Londoners, a decrease of 1.7 per cent year on year and slipping into third place from second in the first quarter of 2014. Magic claimed a share of 1.9% in Q2 2014, down on the previous quarter where it earned 2.1%.
Kiss FM’s national reach stood at 4,633,000 in Q2 2014 – a 6.4% increase year-on-year (up from 4,354,000 in Q2 2013) and a 0.5% quarter-on-quarter (up from 4,612,000). Kiss UK’s share stood at 2.6% in Q2 2014, up compared to its 2.5% share in Q1 14 and its 2.1% share in Q2 2013. The KISS Breakfast Show with Rickie, Melvin and Charlie has increased its UK audience to 1.5 million (up 28% year on year).
London, Magic 105.4 increases its reach to 1.9 million (up 3% year on year).
Manchester’s Key 103, delivers an audience of 558,000 (up 37% year on year)
Liverpool’s Radio City has an audience of 439,000 (up 3% year on year)
Newcastle’s Metro Radio has grown its listeners to 436,000 (up 13% year on year)
Edinburgh’s Forth 1 also increases its audience to 332,000 (up 0.3% year on year)
Global has recorded its highest ever group RAJAR, fuelled by the takeover of former GMG Radio stations. Stations previously known as Real Radio are now listed as Heart, but the Q2 figures only includes half of the quarter under the new brand. It’s a little premature to really discover the full impact Heart has had, however it is clear that it is business as usual under the former Real brand, except in Scotland where the regional station has dropped to an all-time low of 421,000 compared to 488,000 a year ago. However, in South Wales and Yorkshire, the numbers are up 50,000 in three months at both stations. Across the group, Global listeners now stand at 23.2m every week, its highest ever. Heart network total listening hours are up by 2.7m from 63.6m to 66.2m.
While Global’s top station in terms of listening hours, LBC Network (UK), was down -4.6% over the period
XFM London has lost 33,000 listeners in London, but gained 65,000 in Manchester. In Scotland, XFM has 90,000 compared with Real XS on the same frequency which had 69,000 last survey.
Capital FM has returned to the number one commercial spot in London with over two million listeners, separating them and 2nd place Magic. The station has added 290,000 listeners in the last three months to take it to 2.2m reach. The good news for Capital London included a return to form with its breakfast show hosted by Dave Berry and Lisa Snowdon, the winners of the Best UK Breakfast Show of the Year at the Radio Academy Awards 2014 in May. Although the pair’s weekly audience had slipped down to 923,000 in the first quarter of 2014, listeners have since returned, with 1.11 million of the capital’s radio audience tuning in each week during Q2, up 0.6 per cent year on year.
Capital XTRA drops 50% in London, while sister station Capital FM returns to top spot in London as the most listened to commercial station, XTRA has shed almost half its listeners in London.
The station had 680,000 listeners a year ago when it was operating as Choice, but has reported a drop of 47.4% to 358,000 listeners today in London only.
The Smooth Radio brand, on Communicorp owned stations, has reached a recent high in London, with 216,000 extra listeners taking reach from 565,000 to 781,000. In the North West, the station now has 1.1m listeners whilst the network has its highest ever at 4.6m.
Free Radio & Gem 106
Good news for Orion Medias radio brands as total listening for Free Radio and Gem 106, increased by 3% over the last three months.
The Q2 figures also show that Free Radio is the most listened to commercial radio brand in its West Midlands area. Total listening (for Free FM + Free 80s combined) grew by 15% over the same period. The number of listeners also increased, by 4% over the same period, with 734,000 people tuning in every week.
Kent’s kmfm have added 21,500 listeners over the last quarter which means a total of more than 170,000 adults across the county are now listening each week. The biggest increase was among 15 to 44-year-olds, with audience figures up by more than a quarter in this category.
Premier Christian Radio
Premier Christian Radio, which is on AM in London and nationally on DAB had a 147% increase in audience year on year. This station now has almost a quarter of a million listeners.
July 9, 2014comments (0) | Trackbacks (51)
Bacon, Fogarty and Derbyshire set to leave the station after a major re-shuffle.
Having made quite a noise about their 20th anniversary just a couple of months ago, the news that 5 live is due for a major scheduling reshuffle – which will see three of their most high profile on-air talent leaving later this year – may come as a surprise to some. It really shouldn’t. It’s something which has been on the cards for months (and, incidentally, something which we’ve been predicting in our Broadcast Landscape Workshops for the past year).
This move needs to be seen in the context of the wider BBC picture: as the corporation approaches Royal Charter renewal, Director General Tony Hall – who actually launched the station 20 years ago – is adamant that if the BBC is to prosper it needs to redefine how it operates in the digital age. As such, Hall has tasked the heads of all of the corporation’s TV and Radio channels take a good hard look at their schedules and ask themselves: “are we still fit for purpose?”
So whilst the departure of Bacon, Fogarty and Derbyshire – who have been crucial to the station posting their most successful listening figures over the past few years – might seem risky, these kind of changes are something which we’ve already seen in recent months across the Beeb (see BBC3); moreover, it’s something we can expect to see more across the corporation over the coming months and years leading up to the Charter renewal in 2016.
Indeed, when markettiers4dc spoke to 5 live’s managing editor, Paul Blakeley, about the station turning 20 earlier this year, he pointed to their recent successes and move up to Salford being of crucial importance to the network but insisted the need for the station not to rest on its laurels if it wants to stay a ‘world class operator’. One suspects the same is true of every BBC outlet at the moment.
July 7, 2014comments (0) | Trackbacks (51)
The very best in commercial radio was celebrated last week at The Arqiva Awards. Now in its 19th year, the event was held at London’s Westminster Bridge Park Plaza hotel and was, as always, a star studded evening – Olly Murs and Ella Eyre both performing live.
Christian O’Connell (who also hosted the awards) picked up three awards as part of Absolute Radio’s four wins. O’Connell also announced during the event that after 7 years, he will not continue to present the Radio Awards in 2015.
Of the many radio stations that were nominated, including Classic FM, XFM, LBC, Absolute Radio came out on top with a total of four awards including:
Presenter of the Year
Breakfast Show of the Year
Feature(s) of the Year
Radio Station Event of the Year
The Absolute Radio Session.
LBC came in close second with three awards of their own including:
Station of the Year
Single Program or Broadcast of the Year
The Funeral of Margaret Thatcher
Social Action Initiative
Slavery on Our Streets
Metro Radio’s Steve and Karen picked up Presenter of the Year impressively for the second year running and Metro Radio’s Chris Pegg was awarded the RCS Programmer of the Year.
Olly Murs, the British artist that has swept through the music industry since his near win on X-Factor won the Most Played UK Artist on Commercial Radio.
June 18, 2014comments (0) | Trackbacks (51)
We are delighted to have won three trophies at the CIPR Excellence Awards last night, making us the most awarded organisation of the evening.
Our ‘Slime Watch’ campaign with Bayer Animal Health and Pegasus won the highly contested Healthcare campaign as well as the CIPR’s special award, Best Use of Research, Planning, Measurement & Evaluation.
The judges commented:
“Incredibly impactful, creative campaign that achieved increased awareness of lungworm in dogs and scored significant uplift in sales. The initiative was ‘grounded’ in ecological fact-based study that came to life in a range of targeted media channels. The campaign resonated with consumers (pet owners) without alienating the important Vet community. The insights that drove the creative approach were also clear and compelling. The technology used to track snails and slugs was not a gimmick – it was central to telling the story visually and highlighting the risk. The Slime Watch campaign stood out as an outstanding submission in a highly contested category which included a number of strong entries.”
We also won Best Broadcast campaign for our on-going work with previously unknown Australian law firm Slater & Gordon, who dominated the UK broadcast media throughout 2013.
The judges commented:
“Here was a clear recognition of the value of broadcasting in demonstrating thought leadership. The judges were impressed by the long term commitment to creating brand awareness through consistently providing ‘experts’ for broadcast coverage, plus an ability to be responsive to the news agenda becoming seen as a valued and trusted resource by broadcasters. The team also showed courage in taking their brand into new areas to help with a business focus on raising the local profile of this international legal firm. Finally, and perhaps most importantly, this award recognizes a commitment to day in day out excellence in managing an effective broadcast press office.”
The prestigious CIPR Excellence Awards recognise the outstanding achievements of individuals, in-house teams and agencies across all sectors of the profession. The 2014 competition had approximately 700 entries, with shortlisted entrants required to participate in a face-to-face interview with an expert panel of judges. The black-tie event was held at Old Billingsgate in London last night with drinks on the outside terrace overlooking the Shard and River Thames. Comedienne, Jo Caulfield, presented the evening on behalf of the CIPR to over 800 PR practitioners from the UK and overseas.
Quote from CIPR President, Stephen Waddington MCIPR
“The standard of winners and strength of the competition tonight are proof that there has never been such an exciting time to work in public relations. Our reputation as a profession is built by the kinds of campaigns, teams and professionals receiving these accolades. Congratulations to the winners; they should be proud that their award-winning expertise plays a key role, and delivers business benefit, within every area of a modern organisation.”
Quote from Howard Kosky, CEO of markettiers4dc Group
“It is fantastic for us to be recognised by the industry, especially by a highly regarded and competitive Awards programme such as CIPR Excellence. Our awards with Slater & Gordon, Bayer Animal Health and Pegasus are testament to long successful working relationships between the markettiers4dc team and our clients.”
June 16, 2014comments (0) | Trackbacks (51)
Following events in Edinburgh, Bristol and Birmingham the PRCA DARE programme is in full swing!
Delegates at the conferences have heard from a number of leading communications professionals from across the country who have discussed key industry and regional issues affecting businesses. Speakers have included John Penman, Lloyds Banking Group; Blair Metcalfe, Ogilvy Public Relations and Stuart Williamson, Nationwide Building Society – to name just a few!
Furthermore, the awards ceremonies have showcased some excellent work from agencies and in-house communications teams – we were particularly pleased to see Seafish and Citypress pick up an award for the ‘See You Home Safe’ campaign which the markettiers4dc team were involved in.
We’re looking forward to the next two events in Leeds and Brighton. If you’re wondering what to expect, check out this short video we produced from this year’s conference in Edinburgh featuring Lesley Clark, PRCA Scotland Chair and Claire Smith, Head of Marketing and PR, Scottish Government.
The World Cup is finally here and to enjoy the games in optimum comfort we installed a pop-up bar in our Clerkenwell studios. Clients and markettiers4dc staff members alike are invited to watch any match in the tournament with a Brahma beer or mojito in-hand (non-Brazilian themed beverages will also be served!). #WorldCupPopUp
We’ve been working with our friends at Flybe again, this time for their Annual Results Announcement. We secured a number of interviews for their CEO Saad Hammad from our studios; including Reuters, multiple hits on CNBC, Radio 4, BBC Breakfast and BBC News Channel, as well as a host of regional stations.
On Tuesday we worked with the Red Consultancy to launch The Big Bee Experiment for their client EDF. The experiment is part of a longer term campaign to get children and young people enjoying science more. Our two spokespeople Dallas Campbell from BBC’s Bang Goes The Theory and Dr Helen Roy, Community Ecologist for the Centre of Ecology and Hydrology, enjoyed a day of broadcast interviews on 21 stations including Sky Sunrise, BBC Three Counties, BBC Radio Tees and Radio City.
The Blue Cross were in the studio on Thursday launching a new campaign to encourage dog owners to sign up to a responsibility pledge. The pledge asks dog owners to make sure their dog is safe around others, to teach their dog to come back when called, to always bag and bin dog poo and to make sure their four legged friends are a joy and never a nuisance. Standout coverage included two live hits on BBC Breakfast in the morning, followed by a schedule of 20 radio interviews, including 11 regional BBC stations and an interview on ITV Central.
June 9, 2014comments (0) | Trackbacks (51)
On Tuesday we welcomed legendary bird-watcher Bill Oddie to the studios who discussed his battle with hearing loss on the radio after being unable to hear many of his favourite birds for nearly five years. Because of this, Specsavers Hearcare have launched an online bird call web page to allow users to test their hearing against the calls of common British birds. Working with Beattie Communications, we drove awareness of the new initiative, securing 15 radio interviews across 18 stations for the campaign.
This week we also worked with Escapade PR on behalf of 3M Post-it to deliver a broadcast campaign which encouraged women to achieve their life goals by submitting them on the Post-It ‘Make It Happen’ fund to be entered in prize draw to win £1,500 to go towards achieving it. To drive awareness of the fund we worked with the ‘Thinking Woman’s Coach’ Jessica Chivers. Ahead of the broadcast day a good range of interviews were set up across national, regional BBC and commercial programming, with key hits including KISS FM, BBC Tees and Q Radio Network.
May 30, 2014comments (0) | Trackbacks (51)
A big congratulations to our client City Press PR and Seafish who won the ‘Campaign Challenges’ award at the Scotland and Northern Ireland PRCA DARE Awards yesterday. We are delighted to have supported you in the See You Home Safe campaign and that all the hard work has been recognised by the PR industry.
See You Home Safe
In order to reduce the number of commercial fishermen drowning at sea and to take away the emotional and legal trauma that families go through when a body is not recovered, markettiers4dc worked on a campaign with Citypress PR and fishing industry body Seafish to urge more fishermen to wear personal flotation devices (PFDs).
Seafish researched UK fishermen to ascertain the day-to-day dangers of their jobs, how many currently wear a PFD and how aware they are of the benefits of doing so. Combined with statistics highlighting the number of fishermen in the UK and the number of deaths in the last ten years, the research gave us all a strong offering for the media.
markettiers4dc secured interviews across a number of coastal TV and radio stations for The Fisherman’s Apprentice star and TV personality Monty Halls, the Head of Safety at Seafish and several family members of fishermen who were able to draw on their very poignant, and frequently very sad, personal experiences.
The broadcast media coverage was extensive, with standout coverage secured on ITV West Country, ITV Meridian, STV, BBC South West TV, BBC 5 Live Breakfast and as well as many local radio stations.
“We have always been super impressed with the markettiers4dc team’s creativity and forward thinking when it comes to media campaigns. Working with them on our fishermen safety campaign was a no-brainer in terms of getting our story across all the UK’s fishing communities and complemented our print and social media efforts perfectly. We were delighted with the way the project was handled and we’re looking forward to working with the team again on future campaigns.”
Denise Fraser, Media Relations Officer, Seafish
May 27, 2014comments (0) | Trackbacks (51)
It was another great week at markettiers4dc! We picked up our In2 SABRE Award at the Holmes Report In2 Summit with Pegasus PR on Wednesday. For a summary of the event check out Lucy Davies’ round-up here.
On Tuesday we worked with Imperial College on the launch of a first-of-its-kind global study, FOURIER. Imperial academics are looking to recruit 3000 patients of heart attacks or strokes, in a bid to find out if a new type of treatment reduces the risk of re-occurrence. We secured a good mix of coverage across BBC’s and commercial stations with some nice regional TV hits.
Ahead of the bank holiday the RNLI and ASA partnered up to launch their Swim Safe campaign. The ASA’s Jon Glenn joined us in the studio, with other spokespeople positioned on location for TV interviews. We secured coverage which included Good Morning Britain, BBC Cornwall, BBC Devon, Heart South West and BBC Newcastle. Watch the TV clip here.
May 23, 2014comments (0) | Trackbacks (51)
This blog comes from Account Manager Lucy Davies, @LucyPDavies.
On Tuesday 20th May we sent a contingent of markettiers to the In2 Summit, and subsequent SABRE Awards dinner, to collect our award for Broadcast/Print Campaign alongside Pegasus PR. The day began with a presentation from Weber Shandwick Romania’s Gabriela Lungu and Prime PR’s Tom Beckman from Sweden, who urged us to break down taboos and take risks with our creativity.
This sentiment was echoed by John Silk, Head of the Consumer Practice at Bite Global, who had concluded that brands are actually quite boring and should be taking more risks, using humour and really engaging in conversation with their target markets and audiences. He held up Waterstones, James Blunt and The Dolphin Pub in Hackney amongst his examples of good use of humour. But a question about whether humour is appropriate for all brands seemed to be left somewhat unanswered as the further examples given didn’t really speak to a different audience as the first case studies…
Finally we heard from three start-ups about how they build their brands – SwiftKey, Blippar and Rocket Internet – with Rocket’s Andreas Winiarski rocking a pair of leather trousers. Surely a conference first for most in the room! They discussed the importance of feedback from users, and how they look to bring people into the process of forming and building the brand’s identity and tone of voice.
After a lunch consisting of fish lasagne, cous cous and a beef stew (alongside some yummy mini custard tarts with nutmeg cream!) we piled back into the conference room to join others receiving their Awards. A mass exodus followed the conclusion of the presentations but markettiers and Pegasus hung on just long enough to enjoy a lightning presentation by Hotwire’s CEO and Livefyre about the use of data before slinking back to the office to get back to the grind…