December 4, 2013comments (0) | Trackbacks (17)
On Tuesday Argos revealed the future of the high street by opening the doors to their new digital concept store on Old Street. We secured some excellent national TV coverage on BBC News Channel, 2 hits on Sky News TV and BBC 1 Breakfast.
Tesco joined us on Thursday, who were partnering with food bank charity, the Trussell Trust and food redistribution charity FareShare to hold the UK’s biggest ever food collection appeal. The campaign was featured on 26 stations with 20 interviews including Daybreak, BBC Radio 5Live Morning Reports, 6 BBC regional interviews including BBC Radio Cymru, Norfolk, Solent, Tees and Suffolk, Real Radio Scotland, Real North West and Real North East, Radio Aire, Radio City and more.
The ‘Mandem on the Wall’ boys come in to support the Screen Thing – a campaign to minimize illegal downloads amongst young people. See right for a picture of Joivan, Percelle and Dee filming with our crew.
Slater & Gordon dominated the news agenda once again this year – this time to raise awareness for the legal implications surrounding couples who have bought property together and then parted ways. Many media owners picked up the story from us, including Sky News Radio, Sky Sunrise, LBC and BBC Radio London.
On Sunday (the 1st of December) the Benenden Facebook Advent calendar went live! We have developed an interactive Christmas advent calendar with a chance to win an excellent prize behind each door. You can play it here.
November 21, 2013comments (0) | Trackbacks (17)
Michaela Strachan joined us in the radio studio on Monday with Cheesestrings who were asking if parents are braver than their kids. The campaign received a good pick up with a mix of BBCs and commercials, BBC Radio Tees, Lancashire, Guernsey and 3Counties being the highlights.
Some of the team went to the National Business Awards! See right for a behind-the-scenes picture of one of the sponsors being interviewed…
…And on the same night, a separate group of markettiers4dc staff went to the PRCA Awards! For a complete run down of the event please see below for a fantastic summary of the night from Account Manager, Lucy Davies.
We produced a live streamed show for Benenden Health as part of their campaign to raise awareness for OCD. The show received excellent online pick-up with over 20 sites taking the stream including Manchester Evening News and Anxiety UK.
It was a pleasure to work with Wolf and Chris from Wolf Blass (right) upon the announcement of the company winning International Winemaker of the Year! Congratulations!
November 15, 2013comments (0) | Trackbacks (17)
This blog has been contributed by Account Manager, Lucy Davies, @LucyPDavies.
A motley band of markettiers made their way to the annual PRCA Awards at London’s Hilton Park Lane on the night of 12th November 2013. Despite the freezing temperatures outside, we warmly welcomed clients from 3 Monkeys Communications, the ASA, Media Therapy, Cake PR, Brazil and DeVries SLAM to our tables to watch George and Larry Lamb present awards to in-house and agency teams from all over the UK.
After taking full advantage of the champagne reception, with some who shall remain nameless making their way in to dinner with a glass in each hand, we sat down to a starter of pea panna cotta. This unusual concoction met with a…mixed reception from the markettiers4dc team and guests alike. And when main courses of sea bass had been polished off, the awards presentation began. As sponsors of the event, and official broadcast partners of the PRCA, our chairman Howard Kosky eventually made his way to the stage to present the award for Consultancy Head of the Year – won by Michael Frohlich of Ogilvy Public Relations.
Other winning campaigns we had the pleasure to work on over the past year included Consumer Award (low-budget) AND Campaign of the Year: Happy Hens Lay Tastier Eggs with Mischief PR, and the Evaluation Award: How a Handful of Almonds Helped Jane To Snack Happy with Porter Novelli.
With the awards coming to a close, and more than a few bottles of wine drained, we made our way to the dance floor to continue the merry-making – in spite of the girls’ disappointment at not getting a picture with George and Larry! DJ Krystal Roxx (no, us neither) hit the decks, kicking off the dancing with Robin Thicke’s Blurred Lines and, as guests began to peel off and take themselves home, I’m pretty sure markettiers4dc was well-represented until the bitter end…
Congratulations to all those shortlisted, highly commended and awarded – see you next year!
November 6, 2013comments (0) | Trackbacks (17)
Now in its fourteenth year, the Frank Gillard Awards celebrated the leading stations and professionals in BBC local radio last week. According to the last RAJAR report, the BBC Local radio network combined reaches 9,263,000 people, which is more than most national stations. Speaking at the event, BBC Trust Chairman Lord Patten said local radio was the ‘glue of local communities’, a friend to people who otherwise might be lonely and an important tool for ensuring that local government officials were kept accountable.
The big winner of the night was BBC Radio Humberside who picked up station of the year, having also won the same award at the Sony’s in May. Helen Boaden, BBC Director of Radio, commented that the station had demonstrated ‘brilliance, imagination and creative curiosity underpinned by outstanding Rajar figures’. Radio Humberside currently has a weekly reach of 201,000.
Another station which was highly recognised was BBC Oxford who won three awards – most significantly in the ‘Coverage of a News Story’ category where they were commended for their handling of a particularly sensitive story about sexual exploitation of young girls. BBC Oxford also won gold in the ‘Sport’ and ‘Station Promotion Campaign’ categories.
Tony Snell, presenter at BBC Radio Merseyside, scooped two awards for best ‘Programme Presenter’ and ‘Breakfast Programme’.
Station of the year: Radio Humberside
Silver – Radio Leeds
Bronze – BBC Tees
Breakfast programme: Radio Merseyside, Tony Snell
Silver – Radio Leeds, Liz Green
Bronze: BBC Guernsey, Jim Cathcart
Programme presenter: Radio Merseyside, Tony Snell
Silver – Three Counties Radio, Jonathan Vernon
Bronze – Radio Berkshire, Andrew Peach
Original journalism: Radio Sheffield across the station
Silver – Radio York across the station
Bronze – Radio Humberside, ‘Neets’ and job scams
Coverage of a news story: BBC Oxford – Bullfinch trial on grooming and child sexual exploitation
Silver – BBC London 94.9 for murder of Lee Rigby in Woolwich
Bronze – BBC Tees for Katrice Lee, a family’s battle to find out what happened to their missing daughter
Journalist of the year: Radio Leeds, Tracy Gee
Silver – Radio Lancashire, Steve Becker
Bronze – Radio Cumbria, Julie Clayton
Impact: BBC Coventry & Warwickshire – ‘Just the Job’
Silver – Radio Kent, ‘The Dementia Diaries’
Bronze – Hereford & Worcester, ‘The Lifeline Campaign’
Best midmorning: BBC Three Counties Radio, Jonathan Vernon Smith
Silver – BBC Essex, Dave Monk
Bronze – Radio Cumbria, Kevin Fernihough
Ultimate hot seat: Radio York, Jonathan Cowap’s Big Conversation
Silver – Radio Suffolk, The Mark Murphy Show
Bronze – BBC Three Counties Radio, The JVS Show
Sport: BBC Oxford – The Team That Never Was
Silver – BBC Tees, Spennymoor Town at Wembley
Bronze – BBC London 94.9, Football League Final Day
Best Programme: Radio Suffolk -Britten on the Beach
Silver – Radio Humberside, The Kick Murphy Letters
Bronze: Radio Bristol, the Laura Rawlings Show live from Springwatch
Faith Programming: Radio Lancashire
Silver – BBC London 94.9, Inspirit with Jumoké Fashola
Bronze – Radio Nottingham
Station Promotion Campaign: BBC Oxford – Big Tour of Oxfordshire
Silver – BBC Hereford and Worcester, A Flag for Worcestershire
Bronze – Radio Humberside, The Class of Radio Humberside
November 5, 2013comments (0) | Trackbacks (17)
We worked with the Young Foundation, Dai Greene and Mark Cavendish to help launch the first ever commission to increase physical activity amongst children. We secured coverage across TV and radio including BBC News Channel, BBC Breakfast, Sky News Radio, Sky Sports News Radio and Sky News TV for which Dai Greene did a down-the-line interview directly from our in-house studio. (Right).
We streamed a recording of a special interview between Clare Balding and Jennifer Saunders at the Royal Albert Hall for the launch of Saunders’ new book Bonkers. The book details her stellar career encompassing her longstanding collaboration with Dawn French and the worldwide success of Absolutely Fabulous as well as providing insights into her life behind the camera. We streamed the event to the Penguin website and distributed the full discussion as well as an edited highlights package across more than 20 websites including Yahoo, Women’s Own, Best Daily, MSN, Funny Women, The Belfast Telegraph and Over 50s enabling Jennifer’s legion of fans across the country to see this exclusive event online. (Right).
Pancreatic Cancer UK were in the studio on Thursday calling on the Government to urgently address late diagnosis of pancreatic cancer in the UK, a disease set to replace breast cancer as the 4th biggest killer. We secured 18 items of coverage including 8 regional BBC’s, LBC, Sky News Radio, Real Radio North West and Yorkshire, ITV 1 Calendar amongst others.
We had our staff Halloween party…. and as you can see to the right, we certainly got into the spirit of things!
October 29, 2013comments (0) | Trackbacks (17)
On Tuesday 26th November 2013, when Estuary TV broadcasts to a potential 240,000 viewers in Grimsby for the very first time, every media professional in the country should be sitting up and taking notes.
Why? Because it is the first stage in what could be the second coming for local TV in the UK.
Hailed as the ‘dawn of a new media industry’ by Communications Minister Ed Vaizey earlier this year, the announcement of the first of what could be up to 70 Ofcom-licensed local TV stations has prompted feverish speculation as to what exactly this means for the industry, at time when local radio, print and TV has been faced with frequent cuts, mergers and a general sense of unease about how it stays relevant in the face of the increasing rise of online news.
Whilst it would be foolish to suggest the local TV project’s success can be predicted alone on the performance of Estuary TV – the first in the of the initial wave of 19 channels to launch – it will certainly provide a tantalising insight into what we might come to expect from these new franchises.
Leaving the Evening Standard’s London Live out of the equation for a second (firstly, because its budget for programming is already looking like it will dwarf the 18 other stations; and secondly, because, well, it’s London, and media in London operates on a quasi-national level that means it’s difficult to ever think of it as truly ‘local’…) these local TV stations offer the promise of that which all good local media should aspire to – providing content which is, at risk of the sounding obvious, fiercely local.
It’s surely no coincidence that advertising revenue on ITV fell when regions started to merge and subsequently the local news became that bit less local. What these stations do have in their favour is precisely that: locality. Unburdened by having to cover stories which scarcely fall in their region, these new local TV stations have the chance to offer a genuine alternative to that which is currently being offered by both the BBC and ITV.
No doubt, there are challenges at hand; funding and quality of content are issues which seem to be the most pressing concern for cynics and some media analysts. Resources at local paper and radio stations are already stretched, so the news that some of the licenses will be using talent from already established radio and papers may well have a detrimental impact on quality. What this means, also, is that there will likely be an increased reliance on volunteers and unpaid internships to produce the content, which doesn’t exactly assuage fears that quality will not be up to scratch of BBC and ITV in the immediate future.
These concerns are valid and pressing, but only time will tell whether or not they are actually founded.
Instead, we must look to opportunities that these franchises present. Firstly, local businesses can exploit truly targeted advertising. Secondly, as a result of the aforementioned prediction that resources may be stretched, there is a big chance for switched-on PR professionals to help shape not only the content these stations use, but the way in which the content is presented.
It will require that PRs do their homework – and, one suspects, the legwork – but by offering local TV stations everything they need to make engaging content (stories relevant to their audience, local experts, case studies, filming locations et al) this is a chance for industry professionals to get brands featured prominently once again in genuinely targeted local news coverage.
And in an era when frequently cited buzz words such as ‘syndicated news’ and ‘delivering quality first’ are used as little more than thinly veiled euphemisms for budget cuts to local media output, it’s a genuinely comforting prospect that these local TV licenses are bucking a trend that has become so symptomatic of the hard times local TV, radio and print have all faced in recent years.
Here’s to the 26th November, where a seaport in Lincolnshire will become the media capital of the country – if only for a night.
Full list of phase 1 local TV stations:
Bristol, Cardiff, Leeds, Newcastle: Made In…
Preston & Blackpool, Manchester: YourTV
Edinburgh (ETV), Glasgow (GTV): STV
London: London Live (Evening Standard)
Birmingham: City TV Broadcasting
Brighton & Hove: Latest TV
Grimsby: Estuary TV
Liverpool: Bay TV Liverpool
Nottingham: Notts TV
Oxford: That’s Oxford
Sheffield: SLTV/Sheffield Live
Southampton: That’s Solent
Multiplex operator: Comux
October 28, 2013comments (0) | Trackbacks (17)
On Wednesday we worked with Slater and Gordon, who were raising the issue of sexual harassment in the workplace. The campaign picked up extensive coverage with Sky News TV (which sparked a further discussion on Sunrise), Sky News Radio, and 2 pieces on BBC 5 Live. In addition, LBC, BBC Radio Scotland (Good Morning Scotland), BBC Radio London, Radio Aire, U105, BBC Radio Kent, West Mids and 3Counties (and 8 more stations) also covered the story.
We sponsored the PR Week Awards held at the Grosvenor Hotel in Mayfair. The ceremony was presented by comedian and actor Rob Brydon who had the pleasure of meeting our Chairman Howard Kosky whilst he presented the award for best mid-sized agency! Many congratulations to all the winners!
Swimming legend Rebecca Adlington and her mum Kay popped in on Tuesday with Weetabix explaining ‘how to become a champion’. We kicked the day off with Sky Sunrise for an interview with Eamonn Holmes, followed by interviews on Sky News Radio, Sky Sports News Radio and 8 more back to back.
We worked with BUPA and Gethin Jones who discussed the Great South Run in Portsmouth, gaining some good coverage on Wave 105, BFBS, Sky Sports News Radio and BBC Radio Cymru.
On Friday we were with ibis Hotels and Dream Psychologist Ian Wallace (no relation to Danny!) releasing the results of the Hotels Dream survey. The campaign attracted excellent coverage on Sky News Radio, Sky Sunrise, Sky Sports News Radio and BBC Radio 5Live Morning Reports, in addition to BBC Radio Manchester, BBC Radio Scotlands Good Morning Scotland, BBC Radio Jersey, Hereford & Worcester, Gloucester and U105… a nice way to end the week!
October 24, 2013comments (0) | Trackbacks (17)
The statistics released for this Quarter indicates that the way we are listening to radio continues to develop, with more platforms available to audiences, digital radio listenership is increasing. 47.7 million adults tuned into their selected radio stations in Quarter 3 and for the first time over 50% of listeners are accessing them from a digital device.
Ford Ennals, CEO of Digital Radio UK, has commented: “This quarter shows excellent digital station performance, with outstanding growth from Kiss and debut figures for Kisstory, strong growth from decade stations and BBC Radio 5 Live over the summer. Digital radio offers listeners a wide and increasing range of station choice and the popularity of these stations has bought about a fundamental shift in listening with listening to analogue stations in home now being less than 50%.”
47.7 million adults or 90% of the adult (15+) UK population tuned in to their selected radio stations in the third Quarter of 2013. This is up by approximately 1 million adults on the same quarter of the previous year (Q3, 2012). The total average number of weekly hours listened to radio for this Quarter is 1.03 Billion.
The share of all radio listening via a digital platform now stands at 35.6% compared to 31.3% for the corresponding period last year (up 14% year on year). The share of listening to DAB has increased by 13% Year on Year to 23.0% of all listening (20.4% in Q3, 2012).
Listening to radio via a digital platform in terms of weekly reach has increased by 13% year on year, with 27.0 million people now tuning in to radio via a digitally enabled receiver (DAB, DTV, Online) each week (up from 23.9 million in Q3, 2012). 24 million adults have access to a DAB receiver, up 10% Year on Year.
Digital listening hours
Digital listening hours for Q3 2013 increased 14% from 320 million hours in Q3 2012 to 366 million hours. DAB radio is still the most popular device when it comes to listening digitally, accounting for 65% of all digital hours (23% of Total Hours). Listening via DTV (Digital Television) represents 14% (5% of Total Hours) and listening Online 16% (6% of Total Hours) of all digital listening hours.
In terms of share of listening hours via location, 63% takes place in the Home, 21% in a Vehicle and 16% in the Workplace or elsewhere.
24% of adults have listened to radio via their mobile phone, up 38% Year on Year whereas 41% of 15-24 year olds have listened to radio via their mobile phone, up 22% Year on Year.
The figures for Quarter 3 2013 show all BBC Radio reached 35.11 million people every week (from 34.66m last year and 35.88m last quarter) and posted a share of 53.4% (53.9% last year and 54.2% last quarter).
BBC Radio 1
Radio 1 had an average weekly audience of 10.8 million, a 1.8% quarter-on-quarter fall, during the three-month period.
Radio 1 breakfast DJ Nick Grimshaw lost just over 300,000 listeners in the third quarter, and is now more than one million below the audience level enjoyed by his predecessor Chris Moyles. Grimshaw’s breakfast show attracted 5.58 million listeners on average each week in the three months to 24 October, according to the latest official Rajar figures published on Thursday. This was down 305,000 on the previous quarter’s 5.88m, when Grimshaw managed to stem the exodus, posting a slight increase in listeners, and 17% on the same quarter in 2012. The 29-year-old’s audience is now 1.12 million below that of Moyles’ last quarterly listener figure of 6.7 million.
BBC Radio 1 Extra
A station doing well for the BBC is 1Xtra, now with a record audience of 1.19 million weekly listeners across the period, up from 1.11 last year and last quarter.
BBC Radio 2
BBC Radio 2 has added an extra million listeners in the last year, but has dipped under the 15 million listener mark achieved last quarter, going down to 14.9m in the latest survey. The station had a share of 16.9% – from 15.6% last year and 17.2% last quarter – while The Chris Evans Breakfast Show drew an audience of 9.35 million listeners every week – compared to 8.55m last year and 9.75m last quarter.
BBC Radio 3
Radio 3 saw another drop in its breakfast audience, from 615,000 to 533,000. But the station’s total listener numbers rose 1.5% quarter on quarter to just over 2 million, during a period that included its annual coverage of the Proms.
BBC Radio 4
Radio 4′s total audience fell by 1% quarter on quarter to 10.86 million.
BBC Radio 5 Live
BBC Radio 5 Live grew its audience by 1.4% in the quarter to 6.12 million, rising 0.5% year on year. Digital sister station Radio 5 Live Sports Extra, which carried live Test Match Special coverage of England’s Ashes cricket victory over Australia, attracted a record 1.52 million listeners, up 60.7% quarter on quarter and 51.4% year on year.
BBC Asian Network
BBC’s Asian Network fell 5.5% quarter on quarter and 5% year on year to 555,000 listeners on average each week.
BBC 6 Music
BBC 6 Music attracted 1.73 million listeners on average in the quarter, down 3.4% over the previous three months, but up 6.9% year on year.
BBC World Service
BBC World Service posted a UK reach of 1.46 million (from 1.39m last year and 1.36m last quarter).
Rajar figures for Q3 2013 show Bauer Radio reaches 14.3 million listeners with its Passion Portfolio recording its highest-ever reach.
Capital has added 865,000 new listeners in the past year across the UK, and 95.8 in London remains the station with the most commercial listeners at 2.2m. Nationally, Capital has overtaken Heart as the biggest commercial radio brand.
The main Absolute Radio station is up year-on-year but has lost over 300,000 listeners this quarter following its highest ever reach of almost 2m last quarter.
Kiss is on top form for Bauer Media as the brand reaches over five million listeners nationwide.
Metro & TFM
No movement at TFM, which has now completed its first full RAJAR period since combining fully with Metro Radio, posted figures are exactly the same. TFM still has the 190,000 listeners it had before it was merged. Hours and share are down slightly but it is still attracting the same amount of listeners. Metro Radio meanwhile recorded its best performance for seven years, reaching 444,000 listeners in the quarter.
Magic pulled in 1.967 million London listeners in the third quarter, a 4.9% increase on the previous quarter and a 9.5% fall compared with the same period last year.
Global’s Capital Network was revealed as the UK’s number on commercial radio brand with 7.7 million listeners.
Real and Smooth Radio
Real and Smooth Radio Limited recorded over 5.9 million listeners each week, accounting for 47.3 million adult listening hours, an increase of 1.2 million on the quarter. Total Real Radio UK is attracting over 2.5 million adult listeners, with reach uplift for both Real Radio Wales and Real Radio Scotland – 37,000 year-on-year and 85,000 quarter-on-quarter respectively.
London talk station LBC had another strong quarter with listener numbers up 2.5% quarter on quarter and 15.7% year on year to 1.07 million.
Classic FM’s UK network drew an average audience of 5.3 million each week, down 5.2% quarter on quarter and 2.4% year on year.
It’s good news for Free Radio, with total reach up by 9% year on year with an extra 66,000 listeners tuning in to the brand’s stations (AM, FM, DAB) each week.
XFM took its London audience back above half a million people in Q3 with 513,000 people listening.
UTV-owned TalkSport drew 2.99 million listeners nationally, 8% down quarter on quarter and 0.9% year on year.
October 21, 2013comments (0) | Trackbacks (17)
How often do you do it?… is the name of the latest video we have produced for Bayer Animal Health’s new pet app, ‘Jungle for Pets’. The cheeky video features England & Wasps rugby player and dog lover James Haskell who is helping to launch the new app which will help pet owners remember when it’s time to treat their pets for parasites and with which product. Watch the video here.
We worked with SAGE for the launch of their international business index, securing coverage on the likes of Sky News, CNBC, Bloomberg and Yahoo Finance.
On Thursday we were with Maggies and Unum in the studio raising some of the issues of working while battling with cancer and the complications surrounding the work place. We secured 16 interviews, including BBC Look East (TV), 6 regional BBC radio stations and 9 commercial stations including LBC and Clyde.
October 15, 2013comments (0) | Trackbacks (17)
We launch a 4 week media partnership with Bayer’s Drontal and YourDog.com. The advertorial has taken over almost the entire homepage on http://www.yourdog.co.uk/ promoting the Drontal product and includes a bespoke live and on-demand webinar with Sarah Whitehead on Tuesday 15th October.
The video we created for Scouts UK is placed on the Metro, MSN, Mail Online and Huffington Post! Click here to watch it!
We deliver a live and interactive debate for AkzoNobel who were announcing the launch their latest sustainability brand identity ‘Plant Possible’. Watch it here.
Peter Purves joined us with Santander to discuss childhood hobbies on the radio… we secured excellent regional coverage including 12 regional BBC stations; BBC 3 Counties, BBC Tees and BBC Newcastle to name a few!
Randstad worked with us to broadcast their campaign surrounding job satisfaction. Spokesperson Dominic Littlewood appeared on numerous media channels such as BBC 5 Live and Sky News TV. We also filmed and streamed live from their event to a number of targeted business sites including Gov Today.