July 9, 2014

Posted by in Broadcast at 10:59 am
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Bacon, Fogarty and Derbyshire set to leave the station after a major re-shuffle.

Having made quite a noise about their 20th anniversary just a couple of months ago, the news that 5 live is due for a major scheduling reshuffle – which will see three of their most high profile on-air talent leaving later this year – may come as a surprise to some. It really shouldn’t. It’s something which has been on the cards for months (and, incidentally, something which we’ve been predicting in our Broadcast Landscape Workshops for the past year).

This move needs to be seen in the context of the wider BBC picture: as the corporation approaches Royal Charter renewal, Director General Tony Hall – who actually launched the station 20 years ago – is adamant that if the BBC is to prosper it needs to redefine how it operates in the digital age. As such, Hall has tasked the heads of all of the corporation’s TV and Radio channels take a good hard look at their schedules and ask themselves: “are we still fit for purpose?”

So whilst the departure of Bacon, Fogarty and Derbyshire – who have been crucial to the station posting their most successful listening figures over the past few years – might seem risky, these kind of changes are something which we’ve already seen in recent months across the Beeb (see BBC3); moreover, it’s something we can expect to see more across the corporation over the coming months and years leading up to the Charter renewal in 2016.

Indeed, when markettiers4dc spoke to 5 live’s managing editor, Paul Blakeley, about the station turning 20 earlier this year, he pointed to their recent successes and move up to Salford being of crucial importance to the network but insisted the need for the station not to rest on its laurels if it wants to stay a ‘world class operator’. One suspects the same is true of every BBC outlet at the moment.

July 7, 2014

Posted by in Awards,Broadcast at 11:07 am
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The very best in commercial radio was celebrated last week at The Arqiva Awards. Now in its 19th year, the event was held at London’s Westminster Bridge Park Plaza hotel and was, as always, a star studded evening – Olly Murs and Ella Eyre both performing live.

Christian O’Connell (who also hosted the awards) picked up three awards as part of Absolute Radio’s four wins. O’Connell also announced during the event that after 7 years, he will not continue to present the Radio Awards in 2015.

Of the many radio stations that were nominated, including Classic FM, XFM, LBC, Absolute Radio came out on top with a total of four awards including:

Presenter of the Year
Christian O’Connell

Breakfast Show of the Year
Christian O’Connell

Feature(s) of the Year
Christian O’Connell

Radio Station Event of the Year
The Absolute Radio Session.

LBC came in close second with three awards of their own including:

Station of the Year

Single Program or Broadcast of the Year
The Funeral of Margaret Thatcher

Social Action Initiative
Slavery on Our Streets

Metro Radio’s Steve and Karen picked up Presenter of the Year impressively for the second year running and Metro Radio’s Chris Pegg was awarded the RCS Programmer of the Year.

Olly Murs, the British artist that has swept through the music industry since his near win on X-Factor won the Most Played UK Artist on Commercial Radio.




June 18, 2014

Posted by in Awards,Broadcast at 9:25 am
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We are delighted to have won three trophies at the CIPR Excellence Awards last night, making us the most awarded organisation of the evening.

Our ‘Slime Watch’ campaign with Bayer Animal Health and Pegasus won the highly contested Healthcare campaign as well as the CIPR’s special award, Best Use of Research, Planning, Measurement & Evaluation.

The judges commented:
“Incredibly impactful, creative campaign that achieved increased awareness of lungworm in dogs and scored significant uplift in sales. The initiative was ‘grounded’ in ecological fact-based study that came to life in a range of targeted media channels. The campaign resonated with consumers (pet owners) without alienating the important Vet community. The insights that drove the creative approach were also clear and compelling. The technology used to track snails and slugs was not a gimmick – it was central to telling the story visually and highlighting the risk. The Slime Watch campaign stood out as an outstanding submission in a highly contested category which included a number of strong entries.”

We also won Best Broadcast campaign for our on-going work with previously unknown Australian law firm Slater & Gordon, who dominated the UK broadcast media throughout 2013.

The judges commented:
“Here was a clear recognition of the value of broadcasting in demonstrating thought leadership. The judges were impressed by the long term commitment to creating brand awareness through consistently providing ‘experts’ for broadcast coverage, plus an ability to be responsive to the news agenda becoming seen as a valued and trusted resource by broadcasters. The team also showed courage in taking their brand into new areas to help with a business focus on raising the local profile of this international legal firm. Finally, and perhaps most importantly, this award recognizes a commitment to day in day out excellence in managing an effective broadcast press office.”

The prestigious CIPR Excellence Awards recognise the outstanding achievements of individuals, in-house teams and agencies across all sectors of the profession. The 2014 competition had approximately 700 entries, with shortlisted entrants required to participate in a face-to-face interview with an expert panel of judges. The black-tie event was held at Old Billingsgate in London last night with drinks on the outside terrace overlooking the Shard and River Thames. Comedienne, Jo Caulfield, presented the evening on behalf of the CIPR to over 800 PR practitioners from the UK and overseas.

Quote from CIPR President, Stephen Waddington MCIPR
“The standard of winners and strength of the competition tonight are proof that there has never been such an exciting time to work in public relations. Our reputation as a profession is built by the kinds of campaigns, teams and professionals receiving these accolades. Congratulations to the winners; they should be proud that their award-winning expertise plays a key role, and delivers business benefit, within every area of a modern organisation.”

Quote from Howard Kosky, CEO of markettiers4dc Group
“It is fantastic for us to be recognised by the industry, especially by a highly regarded and competitive Awards programme such as CIPR Excellence. Our awards with Slater & Gordon, Bayer Animal Health and Pegasus are testament to long successful working relationships between the markettiers4dc team and our clients.”

June 16, 2014

Posted by in Awards,Broadcast at 4:54 pm
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Following events in Edinburgh, Bristol and Birmingham the PRCA DARE programme is in full swing!

Delegates at the conferences have heard from a number of leading communications professionals from across the country who have discussed key industry and regional issues affecting businesses. Speakers have included John Penman, Lloyds Banking Group; Blair Metcalfe, Ogilvy Public Relations and Stuart Williamson, Nationwide Building Society – to name just a few!

Furthermore, the awards ceremonies have showcased some excellent work from agencies and in-house communications teams – we were particularly pleased to see Seafish and Citypress pick up an award for the ‘See You Home Safe’ campaign which the markettiers4dc team were involved in.

We’re looking forward to the next two events in Leeds and Brighton. If you’re wondering what to expect, check out this short video we produced from this year’s conference in Edinburgh featuring Lesley Clark, PRCA Scotland Chair and Claire Smith, Head of Marketing and PR, Scottish Government.

Posted by in Broadcast,markettiers4dc General at 10:54 am
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The World Cup is finally here and to enjoy the games in optimum comfort we installed a pop-up bar in our Clerkenwell studios. Clients and markettiers4dc staff members alike are invited to watch any match in the tournament with a Brahma beer or mojito in-hand (non-Brazilian themed beverages will also be served!). #WorldCupPopUp

We’ve been working with our friends at Flybe again, this time for their Annual Results Announcement. We secured a number of interviews for their CEO Saad Hammad from our studios; including Reuters, multiple hits on CNBC, Radio 4, BBC Breakfast and BBC News Channel, as well as a host of regional stations.

On Tuesday we worked with the Red Consultancy to launch The Big Bee Experiment for their client EDF. The experiment is part of a longer term campaign to get children and young people enjoying science more. Our two spokespeople Dallas Campbell from BBC’s Bang Goes The Theory and Dr Helen Roy, Community Ecologist for the Centre of Ecology and Hydrology, enjoyed a day of broadcast interviews on 21 stations including Sky Sunrise, BBC Three Counties, BBC Radio Tees and Radio City.

The Blue Cross were in the studio on Thursday launching a new campaign to encourage dog owners to sign up to a responsibility pledge. The pledge asks dog owners to make sure their dog is safe around others, to teach their dog to come back when called, to always bag and bin dog poo and to make sure their four legged friends are a joy and never a nuisance. Standout coverage included two live hits on BBC Breakfast in the morning, followed by a schedule of 20 radio interviews, including 11 regional BBC stations and an interview on ITV Central.




June 9, 2014

Posted by in Broadcast at 10:31 am
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On Tuesday we welcomed legendary bird-watcher Bill Oddie to the studios who discussed his battle with hearing loss on the radio after being unable to hear many of his favourite birds for nearly five years. Because of this, Specsavers Hearcare have launched an online bird call web page to allow users to test their hearing against the calls of common British birds. Working with Beattie Communications, we drove awareness of the new initiative, securing 15 radio interviews across 18 stations for the campaign.

This week we also worked with Escapade PR on behalf of 3M Post-it to deliver a broadcast campaign which encouraged women to achieve their life goals by submitting them on the Post-It ‘Make It Happen’ fund to be entered in prize draw to win £1,500 to go towards achieving it. To drive awareness of the fund we worked with the ‘Thinking Woman’s Coach’ Jessica Chivers.  Ahead of the broadcast day a good range of interviews were set up across national, regional BBC and commercial programming, with key hits including KISS FM, BBC Tees and Q Radio Network.

May 30, 2014

Posted by in Awards,Broadcast at 9:06 am
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A big congratulations to our client City Press PR and Seafish who won the ‘Campaign Challenges’ award at the Scotland and Northern Ireland PRCA DARE Awards yesterday. We are delighted to have supported you in the See You Home Safe campaign and that all the hard work has been recognised by the PR industry.

See You Home Safe

In order to reduce the number of  commercial fishermen drowning at sea and to take away the emotional and legal trauma that families go through when a body is not recovered, markettiers4dc worked on a campaign with Citypress PR and fishing industry body Seafish to urge more fishermen to wear personal flotation devices (PFDs).

Seafish researched UK fishermen to ascertain the day-to-day dangers of their jobs, how many currently wear a PFD and how aware they are of the benefits of doing so. Combined with statistics highlighting the number of fishermen in the UK and the number of deaths in the last ten years, the research gave us all a strong offering for the media.

markettiers4dc secured interviews  across a number of coastal TV and radio stations for The Fisherman’s Apprentice star and TV personality Monty Halls, the Head of Safety at Seafish and several family members of fishermen who were able to draw on their very poignant, and frequently very sad, personal experiences.

The broadcast media coverage was extensive, with standout coverage secured on ITV West Country, ITV Meridian, STV, BBC South West TV, BBC 5 Live Breakfast and as well as many local radio stations.

“We have always been super impressed with the markettiers4dc team’s creativity and forward thinking when it comes to media campaigns. Working with them on our fishermen safety campaign was a no-brainer in terms of getting our story across all the UK’s fishing communities and complemented our print and social media efforts perfectly. We were delighted with the way the project was handled and we’re looking  forward to working with the team again on future campaigns.”

Denise Fraser, Media Relations Officer, Seafish

May 27, 2014

Posted by in Broadcast at 9:37 am
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It was another great week at markettiers4dc! We picked up our In2 SABRE Award at the Holmes Report In2 Summit with Pegasus PR on Wednesday. For a summary of the event check out Lucy Davies’ round-up here.

On Tuesday we worked with Imperial College on the launch of a first-of-its-kind global study, FOURIER. Imperial academics are looking to recruit 3000 patients of heart attacks or strokes, in a bid to find out if a new type of treatment reduces the risk of re-occurrence. We secured a good mix of coverage across BBC’s and commercial stations with some nice regional TV hits.

Ahead of the bank holiday the RNLI and ASA partnered up to launch their Swim Safe campaign. The ASA’s Jon Glenn joined us in the studio, with other spokespeople positioned on location for TV interviews. We secured coverage which included Good Morning Britain, BBC Cornwall, BBC Devon, Heart South West and BBC Newcastle. Watch the TV clip here.


May 23, 2014

Posted by in Awards,Broadcast at 4:46 pm
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This blog comes from Account Manager Lucy Davies, @LucyPDavies.

On Tuesday 20th May we sent a contingent of markettiers to the In2 Summit, and subsequent SABRE Awards dinner, to collect our award for Broadcast/Print Campaign alongside Pegasus PR.  The day began with a presentation from Weber Shandwick Romania’s Gabriela Lungu and Prime PR’s Tom Beckman from Sweden, who urged us to break down taboos and take risks with our creativity.

This sentiment was echoed by John Silk, Head of the Consumer Practice at Bite Global, who had concluded that brands are actually quite boring and should be taking more risks, using humour and really engaging in conversation with their target markets and audiences.  He held up Waterstones, James Blunt and The Dolphin Pub in Hackney amongst his examples of good use of humour.  But a question about whether humour is appropriate for all brands seemed to be left somewhat unanswered as the further examples given didn’t really speak to a different audience as the first case studies…

Finally we heard from three start-ups about how they build their brands – SwiftKey, Blippar and Rocket Internet – with Rocket’s Andreas Winiarski rocking a pair of leather trousers.  Surely a conference first for most in the room!  They discussed the importance of feedback from users, and how they look to bring people into the process of forming and building the brand’s identity and tone of voice.

After a lunch consisting of fish lasagne, cous cous and a beef stew (alongside some yummy mini custard tarts with nutmeg cream!) we piled back into the conference room to join others receiving their Awards.  A mass exodus followed the conclusion of the presentations but markettiers and Pegasus hung on just long enough to enjoy a lightning presentation by Hotwire’s CEO and Livefyre about the use of data before slinking back to the office to get back to the grind…

May 15, 2014

Posted by in Broadcast at 9:55 am
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The radio marketplace

48 million adults, or 90% of the population, listen to radio every week. That’s a year on year addition of approximately 800,000 listeners.

64% of UK adults listen to commercial radio in the UK every week, that’s 34 million people. Local commercial radio listening is nearly 3 times more than that of local BBC stations at 27.2 million.

36.6% of all radio listening is via a digital platform, up from 34.3% in Q1 2013. Nearly a fifth of all adults and just under a third of 15-24 year olds use their mobile or tablet once a month to listen to radio. 51% of the population use a digital platform to listen to radio every week, an increase of 4% year on year.

After absorbing the Real Radio network, Heart can now claim its place as the UK’s biggest radio brand with 9.1 million weekly listeners. Dropping into 2nd place but increasing its overall figures by 5.6% year on year, the Capital Network reaches 7.3 million weekly listeners. However, when including sister station Capital XTRA, that number jumps to 7.84 million.


Top RAJAR story

The big news story is London, where there have been massive increases in audience for stations such as Smooth London, XFM London and Heart London – all up by over 50%. Magic 105.4 and Absolute are up 16% & 20% respectively in terms of total hours.

Heart and Magic are battling for the top spot in London with Reach vs Hours – Magic 105.4 has the most listeners in London with a weekly reach of 1,943,000 (up 11%) whilst Heart has the most total hours; 11,398,000 (up 50%).


Digital listening growth

18% of adults listen to radio via their mobile phone or tablet at least once per month – up 43% year on year

Listening online reaches 66 million hours – up 27% year on year

25 million adults now have access to a DAB receiver – up 10% year on year


The detail:

BBC Radio 1:
up year on year with 10.5m listeners despite breakfast show host Nick Grimshaw losing more than half a million listeners in the past three months. Grimshaw’s show recorded a weekly reach of 5.78 million listeners between December 30 2013 and March 30 this year, a dramatic loss of 510,000 listeners from the previous quarter’s figure of 6.29 million. The BBC has pointed out that Grimshaw gained 130,000 under-24s (whilst losing 526,000 over-25s during the quarter). Including all listeners aged 10+, the show has a weekly audience of 6.33 million.

BBC Radio 1Xtra

Radio 1Xtra showed the biggest year-on-year gain, up just over 10% to 1.1 million.

BBC Radio 2: increased its reach to 15.57m, with Chris Evans again securing record figures with 9.83m listeners every week. The increase goes from 15.51m last quarter and 15.27m last year, to 15.57m this time around.

BBC Radio 3.

Radio 3 has a weekly audience of 2.09 million listeners, compared to 1.99m last quarter and 2.16m last year. The network’s share is 1.3%, from 1.1% last quarter and 1.3% last year.

BBC Radio 4

Radio 4 posted a weekly reach of 10.95 million during the period, up from 10.76m last year but  down from last quarter’s record high of 11.21m. Its share of listening is 12.2% compared to 12.5% last quarter and 12.8% last year. The Today programme has 7.06 million listeners each week, from 6.94m last year and 7.14m last quarter.

BBC Radio 5 live

Slightly down both quarter on quarter and year on year, but only from 6.2m to 6.1m

BBC Asian Network

Among the BBC’s digital-only stations, the Asian Network took a tumble, down 28% on the previous quarter and nearly 14% year on year to 478,000.

BBC 6 Music

Radio 6 Music, although down 1.8% on the previous quarter, was up 6.3% year on year to 1.9 million.


Alan Brazil pulls in 1.5m listeners every day, his highest ever audience. The station has kept its 3.2m listeners this quarter too, which represents a 10% increase year on year. The weekend sports breakfast and live Barclays Premier League football on Sundays are also recording their highest audience.

The Absolute Radio Network has added 291,000 listeners year on year and now reaches 3.5 million people every week

Absolute 80′s tops the digital commercial radio charts whilst heat radio has shown rapid growth with a 20% increase in reach, year on year


Most listened to  stations in London: (reach)

1. BBC Radio 4 (2.73m)

2. BBC Radio 2 (2.31m)

3. Magic 105.4 (1.94m)

4. Capital FM (1.90m)

5. Kiss (1.84m)

6. Heart (1.80m)

7. BBC Radio 1 (1.70m)

8. Classic FM (1.31m)

9. BBC Radio 5 live (1.28m)

10. LBC (1.01m)

Magic 105.4 is back on top amongst commercial radio stations in London, pushing Capital down to second place. It’s a very close race as Magic has added almost 200,000 listeners to 1.94m whilst Capital drops by the same amount dipping below the two million mark to 1.90m. Kiss is now in third place with 1.84m and in close 4th is Heart with 1.80m

BBC Radio 4 however remains the most listened to station in London with 2.7m listeners followed by BBC Radio 2 with 2.3m

At breakfast, Dave Berry and Lisa Snowdon on Capital remain the most listened to with 923,000, followed by Magic 105.4 with 819,000 listeners and Kiss 100 in third place with 799,000. See the Top 5 list below.




BBC Local / Regional radio saw a fall to 9.26 million weekly visitors, from 9.32 million last quarter and 9.53 million last year.


BBC Radio Scotland has  seen its latest listening figures fall by over seven per cent on the corresponding period 12 months previously. The station’s ‘reach’ between the first three months of last year and the same period this year was down 7.5 per cent, from an average 998,000 listeners to 923,000.

Northern Ireland

BBC Radio Ulster/Foyle remains the most listened to radio station in Northern Ireland. Fresh from winning Station of The Year (One Million Plus) earlier this week at the Radio Academy Awards, RAJAR figures show that BBC Radio Ulster is listened to more than any other station in Northern Ireland, with an average weekly audience of 530,000 listeners – approximately 36% of the population (15+).

Across the UK, Heart is the biggest commercial radio brand with 9.1m listeners thanks to an additional two million newly absorbed Real Radio listeners following the recent rebranding of the Real network

Smooth Radio North West attracted one million listeners for the first time, making it the biggest UK commercial radio station outside London

Xfm’s national reach has gone down this quarter despite the addition of Real Radio XS’s 69,000 listeners.

In Liverpool, Radio City has added 50,000 listeners

In Manchester, Key 103 are back on track with 660,000 listeners after an all-time low of 395,000 listeners nine months ago

In the North East, TFM Radio, now sharing with Metro Radio, is up year on year from 169,000 to 175,000

Radio City has added 50,000 listeners, City Talk 105.9 now has less audience than its first survey in 2008, at 62,000 listeners and 2.8 average hours.

Global Radio’s Capital Yorkshire has held the title for a number of years but a slight drop this quarter

The Smooth brand nationally has also grown thanks to the addition of the former Gold AM frequencies now used by Smooth.

LBC is celebrating the highest reach of any commercial station in London.


The Pulse and Pulse 2 in Yorkshire have recorded huge growths in how long people are listening to the stations

Juice FM in Liverpool has achieved a 9% increase in listeners from the previous quarter and 4% on the previous year, plus a 25% quarter-on-quarter increase in average listening hours

Wire FM in Warrington, Widnes and Runcorn has increased its listeners with 17% more year-on-year. Listeners are also listening to Wish FM and Wire FM for longer

Radio Wave in Blackpool, the station has gained a 23% increase in the number of listeners from the previous year


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