May 27, 2015

Posted by in Brands at 10:44 am
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The 2015 BrandZ Top 100 Most Valuable Global Brands ranking has been revealed today, recognising a number of our clients. The annual study, commissioned by WPP and conducted by Millward Brown Optimor, uses financial data alongside views of potential and current consumers of brands to calculate brand value. This year, on its 10th anniversary, brand value of the top 100 has seen a 126 percent increase over the last decade correlating to intelligent brand communications.

Topping the list for the second time is Apple, with a brand value of $247 billion, closely followed by Google and IBM. Indeed, tech brands certainly dominate the study, showing the fastest pace in brand value growth and highlighting increasing consumer trust in the digital industry. Similarly, the power of social media is prevalent, with several of the major players appearing on the list; Facebook has led the way at number 12, raising its brand value by 99%, with LinkedIn and Twitter coming in at 85 and 92 respectively.

Western brands make up the majority of the Global Top 100, half the brands in the list are based in North America, constituting two-thirds of its value. High performers include McDonald’s, Coca Cola, Visa, Marlboro and Amazon.

Generally, it can be seen that those organisations communicating a strong or differentiating brand message score higher as they have created an engaging and consistent customer experience. For example, Lidl’s Christmas campaign was one of the most persuasive and best-loved last year with respondents saying it made them more likely to buy from them and contributing to their 27 percent brand value increase. Another key trend is the direct link between brand reputation and brand value when there is a perceived ‘higher purpose’, for instance when there is clear concern for sustainability, ethicality or health.  One example of this is L’Oréal Paris, at number 38 in the ranking, which introduced a ‘Sharing Beauty with All’ project promoting sustainable production and consumption. On the other hand, brands in soft drinks and fast food categories experienced a dip in sales based on changing societal trends regarding consumer health.

We are thrilled that we have been privileged to work with approximately one in four of the organisations listed in the study in the past two years. If you would like to request a call from a member of our senior team about how we can help shape your organisation’s communication strategy please email info@markettiers4dc.com

View the top 100 list below.

May 21, 2015

Posted by in Broadcast at 5:02 pm
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The latest RAJAR results have been released revealing the UK radio listening figures for the first quarter of this year.

It’s been a great start to the year for radio, particularly for lots of national commercial stations, with the listener count collectively up 3.3% year on year. RAJAR has also reported a steady increase in digital listening which now exceeds half of the entire radio audience.

The radio marketplace

  • 47.8 million adults or 89.3% of the population tune into the radio each week
  • The average listener tunes to 21.3 hours of live radio per week
  • Listening to radio via a digital platform is 54%
  • 22% of adults and 34% of 15-24 year olds listen via a mobile or tablet device
  • 31% of adult social media users and 44% of 15-24 year old social media users receive updates from their favourite presenters and radio stations

Top RAJAR stories

  • BBC Radio 2 is the most popular UK station with 15.09 million people listening each week
  • BBC Radio 1 continues to shed its older audience with the average age of listeners now being 21
  • BBC Radio 4 Extra has taken over BBC 6 Music to become the UK’s biggest digital-only station
  • After launching nationally in January, Magic records its first ever nationwide figure – an impressive 3.6 million listeners
  • Absolute Radio, Magic, talkSPORT, Kisstory and LBC have all recorded strong results this quarter
  • The London Breakfast show battle has a new winner – Kiss’ Rickie and Melvin take the No1 spot as the capital’s favourite. Followed in order by Capital, Magic, Heart and then LBC. And Christian O’Connell put in a very respectable performance on Absolute Radio, adding 84,000 listeners
  • On a local scale, many commercial stations that have done exceptionally well in terms of growth in listening hours, including The Breeze in Bristol, Bath and Weston, Oxford’s 106 Jack FM, 107.2 Wire FM, whose hours rose by a whopping 87% and the QRadio network including Citybeat in Northern Ireland, which saw 9.5% increase on reach and 20.5% increase on hours.

If you would like more insight about how broadcast media can be harnessed to achieve coverage on behalf of your organisation please contact info@markettiers4dc.com to request a complimentary broadcast workshop at your office

May 19, 2015

Posted by in Convergence at 9:52 am
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This post has been contributed by Howard Kosky in light of the recent news story surrounding Thomas Cook’s communications approach in the aftermath of the deaths of two children on holiday in 2006.

Source: Thomas Cook shares fall after Corfu child deaths, Ben Martin, The Telegraph

The economics of reputation are proven, but sadly in this instance it never ceases to amaze me how some companies just don’t get it. I may not know the full details of the case of when a payment was made and whether the intention was always there but what I do know is a tragedy happened when two young children died from Carbon Monoxide poisoning whilst on holiday with their family, and that the case had to go to court to prove who was liable for their deaths.

To then hear see and read the headlines of not the compensation the family got, but the amount Thomas Cook received dwarfing the figure to the family, why on earth didn’t Thomas Cook immediately give any monies it received straight to the family?

Whilst there is no amount of money that can heal the pain and loss, the fact is Thomas Cook should have done the right thing. And it’s not just me that thinks so, but all normal human beings as well…including investors, who demonstrated as such by shifting the shares and seeing the price tumble as they believe that normal holiday makers like you and I will demonstrate our feelings by choosing to book a holiday not with Thomas Cook.

 

 

May 12, 2015

Posted by in Awards at 2:10 pm
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Put the champagne on ice! We are absolutely thrilled for our very own Shelley DeBere who has been named by PRWeek in their ‘30 under 30’ list, announced today. The annual list is made up of young talent from in-house and agency PR teams, and for the first time this year, a broadcast PR specialist.

The finalists were chosen following a thorough judging process involving a panel of senior figures from the PR industry, including: Gay Collins, founding partner of Montfort Communications; Jim Donaldson, FleishmanHillard UK managing director; Jo Dring, press and PR manager, corporate relations, at Heineken UK, Nicola Green, head of comms and reputation at Telefónica UK; and Francis Ingham, PRCA director general.

Shelley has been a star member of the markettiers4dc team since she started with us in 2012. Now a senior account manager, Shelley serves both in-house and agency clients including two multiple award-winning accounts; Slater & Gordon UK and Bayer Animal Health. Demonstrating consistent stand-out client management and team leadership skills as well as having an extensive knowledge of broadcast media – we feel this accolade is extremely well deserved!

Helen Moore, Managing Director, markettiers4dc said: “Shelley’s contribution to the business is significant. She is an independent thinker and is very considered in her working practice to ensure the best possible outcomes for client. She is responsible for the development and maintenance of some of the agency’s biggest clients and my trust in her to do so is unwavering.”

 

March 18, 2015

Posted by in Awards at 2:24 pm
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This blog has been contributed by Senior Account Executive Lottie Allen

Friday 13th March saw the eagerly anticipated VMAs: Veterinary Marketing Awards kick off in London.  On this sunny Friday afternoon, we dusted off our finest dresses and prepared our best animal health related chat to attend the awards.

We were nominated for the PR award, alongside our print counterparts Pegasus, for our work with Bayer Animal Health on the Hound Waves Radio, which saw the launch of a 24 hour, fully licensed radio station entirely for dog lovers and their pets.

The event took place at the Lancaster London Hotel and our compere for the event was the lovely Kate Silverton, who, according to many, was the best yet in the history of the VMAs.

Competition was tough and this year saw the number of awards extended to 18, incorporating a new category for smaller companies.

At our table we were joined by our clients, and following lunch anticipation and excitement quickly built up. Our category was one of the last to be announced, so nerves were rife, especially as we were up against some tough competition.  As Kate opened the golden envelope we sat with baited breath.

Our hard work paid off and nerves were thrust aside as markettiers4dc were announced as the winners of the PR Awards.  We are absolutely thrilled to have won and here’s to the VMAs 2016!

 

February 24, 2015

Posted by in Broadcast at 6:08 pm
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Did you know there are now 252 phones for every 100 people in the United Arab Emirates?[1]

On a global scale the region is home to some of the highest levels of smartphone penetration in the world[2] (74%), considerably higher than the likes of countries such as the USA and Canada and almost 10% higher than in the UK. Perhaps you might find this surprising?

Before making the move to Dubai I’d have thought the same – my image of Dubai was one of a sandy concrete metropolis that was more famous for having the tallest, biggest and best buildings in the world than being known for its pioneering campaigns.

Yet on moving to the region, it’s clear to me that both the brands and media here are out to inspire.

But while undoubtedly there’s still work to be done, the UAE, and indeed the Middle East has a real hunger to lead the way. Just like its savvy smartphone population which has been quick to embrace advances in technology, there is a strong ambition from brands and media to push the boundaries on tried and tested traditional content, and become pioneers in an altogether different capacity.

There is a sense of urgency to catch up. Media and brands alike want to be famous in their own way. Innovation, which has indeed become the watchword of His Highness Sheikh Mohammed’s vision for 2015 has filtered down; there is a hunger to be trailblazing in terms of creating new and exciting campaigns to engage new and core audiences.

And what’s not to get excited about? With the World Expo 2020 win under its belt, the Smart Cities initiative and news that Dubai is now the busiest airport in the world in terms of passenger numbers, the region is in a strong position.

So where are the opportunities? Well, for one, harnessing the power of mobile represents a huge opportunity for brands to communicate to core and new audiences – whether that’s internal or external. The hugely successful #MyDubai initiative, which continues to create a virtual autobiography of Dubai – is underpinned by mobile – inviting people to upload their pictures and videos to social media.

What’s more, news that the Burj Khalifa has been voted in the top three destinations in the world for selfies again shows the power of mobile as a means to help profile a destination.  And excitingly, indeed even the New Year’s Eve fireworks 2014 saw a first for the region – the event itself was streamed live to tablet and laptop devices so an online mobile audience could view the spectacular display.

So what’s next? With the pathway firmly being set for a year of innovation, what’s clear is that brands will continue to push the boundaries in terms of delivering bolder campaigns in order to create new ways to interact with audiences. This positivity is setting a precedence that’s infectious. In the race to be providing the most creative driven content, maybe soon the world will look towards the Middle East for inspiration.

This article has been contributed by Cheryl King, General Manager of markettiers4dc MENA (@cherylking45).

Cheryl’s UK experience includes delivering a number of live streaming events for brands directly to social media channels via mobile devices (including working on Britain’ first ever exclusive Facebook concert with Eliza Doolittle for Carphone Warehouse). Upon moving to Dubai, Cheryl believes the huge proliferation of smartphones and growth in social media is providing a key opportunity for brands to harness its potential.

 



[1] Steve Smith, Arabian Radio Network, Broadcast Conference 2015

February 12, 2015

Posted by in Broadcast at 12:57 pm
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It’s celebrations all round for YouTube as it turns ten years old this Saturday.

 

YouTube is currently the world’s most popular video sharing website and is accessed by over 1 billion users each month, with 100 hours of content being uploaded every minute.

 
The site has come a long way since it was founded by three former PayPal employees Chad Hurley, Steve Chen and Jawed Karim in a makeshift office in a garage. After getting off to a bit of shaky start, YouTube was acquired by Google in 2006 which contributed to the site’s rapid growth. Though the exact figures are not made public, a report by Jefferies & Co has suggested that Youtube is now worth up to $40 billion.

 

FAST FACTS

• The average length of the most viewed YouTube videos is 31-120 seconds
• The best days to post YouTube videos are Thursday and Friday
• 40% of YouTube content is viewed via a mobile device
• The most popular user is PewDiePie who has 33+ million subscribers to his channel
• The most popular video is Gangnam Style by Psy which received over 2.2. billion views
• Rebecca Black’s ‘Friday’ music video was removed after receiving 3.1 million dislikes
• The first video to be uploaded was ‘Me at the zoo’ which can still be viewed on the site today.

 

As well as being a platform for traditional media owners to host content from their shows, from a brand perspective YouTube has provided one of the biggest opportunities for creativity and engagement. Many organisations have enjoyed ‘going viral’ over the years with clever videos; Old Spice, Air New Zealand and Evian to name a few. See below for some of our favourites…

 

OUR ALL-TIME FAVOURITE YOUTUBE VIDEOS FROM BRANDS

 

Bodyform – Bodyform responds: The Truth


Three UK – #DancePonyDance

Adidas – ‘It’s Blue, What Else Matters’

Volvo Trucks – The Epic Split feat. Van Damme

Sport England – This Girl Can

February 5, 2015

Posted by in Broadcast at 3:48 pm
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The latest Rajar results have been released revealing a number of significant developments for UK stations.

The radio marketplace

  • 47.9 million UK adults are tuning in to radio each week, up by approximately 237,000 adults since the last quarter
  • On average a listener tunes into 21.3 hours of live radio per week
  • 52% of listeners are now tuning in to radio via a digitally enabled receiver (DAB, DTV, online)
  • 22% of adults claim to listen to the radio via a mobile phone or tablet at least once per month. Up 38% Year on Year
  • 37% of 15-24’s currently receive updates on social media about their favourite Radio Station/Presenter

Top RAJAR stories

  • Kiss is now London’s leading commercial station in terms of weekly listeners, pulling in 1.91 million per week in the final quarter of the year. Capital drops to second place with 1.86 million weekly listeners and in third place is Heart London with 1.78 million
  • BBC Radio 2 has kept its position as the most popular station, with 15.28 million listeners, while BBC Radio 4 holds onto second place with an audience of 10.76 million, after overtaking BBC Radio 1 in the previous quarter
  • BBC Radio 6 Music has become the first digital-only station to achieve 2 million weekly listeners
  • Chris Evans continues to win the battle of breakfast with 9.6 million listeners, adding over 300,000 since Q3

The detail:

BBC National

 

BBC Radio 1

The breakfast show has been a focus of attention since Grimshaw took over from Chris Moyles in 2012 – the slot was up 1.4% on Q3, although, over the last year, has witnessed a -6.2% decline. The listenership for the station stood at 10.43m, down 4.9% year-on-year as well as shrinking 1.1% on last quarter. Its share was 6.6%, down from 6.9% (in both Q3 14 and Q4 13).

 

BBC Radio 1Xtra

1Xtra’s reach was up, growing 1.5% YoY and 5% over the previous quarter to 1.11m.

 

BBC Radio 2

Chris Evans’ breakfast slot continued to dominate, upping its weekly reach from the Q3 by 3.2% over the period – an increase of 297,000 listeners. Year on year, the picture is slightly different, down -2.2%, still at 9.6 million listeners each week, Chris is still the man to beat. As a station, Radio 2’s reach was up 1.8% compared to Q3, but its figure of 15.28m represented a year-on-year drop of 1.5%.
BBC Radio 3
Radio 3 edged its audience over the two million mark but is still pulling in fewer listeners than the digital-only service 6 Music. The classical music station has 2.03 million listeners in the last three months of last year, up from 1.91 million the quarter before.

BBC Radio 4
The Today Programme was up slightly, at 1.1% this quarter, whilst recording a -5.2% decline over the last year. Maintaining its second place ranking behind Chris Evans, the station draws in almost 6.8 million listeners each week.

BBC Radio 5Live (and Sports Extra)
With less sport to cover over the last few months, 5 Live (including sports extra) was down -6.9% quarter on quarter and -12.6% year on year, most of this decline as a result of 5Live sports extra on its own, which was down a huge -46% quarter on quarter and -26.1% year on year.
BBC Asian Network
BBC Asian Network remained the biggest Asian radio station in the UK. Posting 619,000 listeners for the quarter. It was down by 10,000 listeners which may be a result of some amendments to its programming. Its listening hours remained at 6.6.

 

BBC 6 Music
6 Music edged over its goal of two million weekly listeners in the fourth quarter of 2014. The radio station’s reach hit 2.08 million, up 4.5% from Q3 – a 6.2% increase year-on-year. However, 6 Music’s share dipped from 1.7% to 1.6% year-on-year.

 

BBC Regional
England

Most BBC local radio stations have taken a mild drop in overall reach reflecting the rise of integrated news offerings from regional media outlets and subsequently the changes in media consumption seen this year. However, a number of stations such as BBC Coventry and Warwickshire, BBC Suffolk and BBC Gloucestershire have all seen increases in listeners since Q3.

 

Wales

The number of weekly listeners to BBC Radio Wales and BBC Radio Cymru rose in the last three months of 2014. Figures for October to December last year show BBC Radio Wales had a weekly audience of 427,000. That is a rise of 29,000 compared to the number who listened between July and September 2014. Cymru’s weekly listeners increased slightly to 106,000, a rise of 1,000 on the record low audience figures in the previous three months.

 

Scotland

BBC Radio Scotland is on an upward trend with 888,000 reach and continues to be the biggest radio station in the country.

 

Commercial

 

UTV

 

Signal 107

Signal 107 has increased listeners by 68% year on year and 46% quarter on quarter, and growing average hours by 56% since this time in the previous year.

 

Juice FM

Juice FM in Liverpool has posted double digit increases across the board. Listening hours have increased by 56% year on year and 33% quarter on quarter.

 

Pulse 1&2

Pulse 1 & 2 have seen growth on all fronts, with average hours up 55% year on year and 41% since Q3, and listener reach increased by 21% year on year and 7% quarter on quarter.

 

Wire FM

Wire FM has almost doubled its average hours with a 93% increase year on year.

 

Other UTV

Swansea Sound in South Wales has more people tuning in with their reach growing 21% year on year. There are increases at Tower FM, Signal 1 and Radio Wave too. Peak 107 continues to lose listeners though, down from 98,000 listeners to 87,000 quarter on quarter.

 

Bauer Radio

Bauer Radio (including Orion) maintained the second spot with a weekly reach of almost 17 million, while Bauer Radio’s total portfolio, in third place, secured a little over 16 million following an 11.3% year on year boost.

 

Heat Radio
Heat saw its reach up 31.8% YoY to 941,000 compared to 714,000 in Q4 2013, although the station was down 2.5% compared to 965,000 in Q3 2014.


Absolute Radio

The main Absolute Radio service drops from 1.872 million to 1.708. At breakfast, the Absolute Radio Network stood at 1,616,000 in Q4 2014, which was up compared to 1,436,000 in Q3 13 but down from 1,758,000 in Q3 2014. In London, Absolute claimed a reach of 694,000 in the fourth quarter of 2014, down 14.2% year-on-year and down 13.1% quarter-on-quarter. Its London share stood at 1.9% compared to 2.3% over the same period in 2013.
Magic

Magic showed a quarterly dip, losing 10% of its audience between Q3 and Q4 as figures fell to 1.76 million from 1.96 million. However, year on year, the station remained stable, adding 0.4 per cent to its reach. The loss of the breakfast DJ Neil Fox hasn’t affected the station’s morning audience, as it grew 13 per cent period on period to 884,000 in the final quarter of 2014.

 

Kiss

Bauer’s Kiss Network is a new combined entry for Rajar, replacing the Kiss UK brand adding Kerrang! and Heat to its weekly reach figures.  The combination sees the network kick off with a reach of more than 6.1 million weekly listeners – 1.3 million more than the previous incarnation Kiss UK

Kiss Fresh claimed a reach of 457,000 , which was up 18.1% year-on-year but down 19.1% quarter-on-quarter. Kisstory was up 13.4% YoY to 1,051,000.

 

Other Bauer
In Northern Ireland, Downtown Radio is up on reach to 21% and has posted its highest hours in recent years. Sister station Cool FM is down quarter on quarter and year on year but remains the biggest commercial station in the area with 361,000 listeners.

Global Radio

Total Global Radio (UK) maintained its dominance over the national and networks with 21.2 million listeners on average. Although the network saw very little change over the quarter (-0.2%), it was up a healthy 6.2% year on year.

 

Heart
Global Heart Network recorded a 0.4% quarterly decline but increased its weekly reach by almost a quarter at 23.8% compared with Q4 2013, with its weekly reaching 9.4 million, a result of the Real Radio stations rebranding to Heart.  In London the station has its biggest hours in recent times after recovering from a major drop last quarter but goes to 5th place in terms of reach. In the regions, seven stations went down, two stayed the same and nine increased listeners, including Scotland, North East, North West, Yorkshire and West Midlands. The station’s breakfast show with Jamie Theakston and Emma Bunton made up some of the ground it lost in the previous quarter by winning an additional 160,000 listeners, taking their audience to 681,000.

LBC

LBC Network saw a steady increase over the quarter, up 3.4%, with 1.3m reach nationwide, back up over a million in London. In contrast, LBC News 1152 dropped 80,000 listeners to 254,000 in the last three months.

 

XFM

The XFM Network is down this quarter from 988,000 to 941,000 weekly reach but is up year-on-year. London had a small increase but Manchester went from 298,000 listeners to 222,000 in the last three months.

 

Capital

The Capital Network lost reach quarter-on-quarter, and goes behind KISS in London, but keeps the number 1 breakfast show on commercial radio in London with Dave and Lisa. At the stations, five Capitals lost listeners (London, NE, North West & Wales, Scotland, South Coast), one stayed the same (South Wales) and four (EM, Birmingham, Manchester, Yorkshire) went up.

Capital XTRA has achieved an increase in London, now with 411,000 listeners compared with 323,000 last quarter. The national audience stays the same at 809,000 weekly reach.

Classic FM

Good performance from Classic with a 7.1% quarter on quarter increase resulting in (just under) 5.6 million weekly listeners, which is an addition of 370,000 listeners in the last three months of 2014, fairly steady year-on-year. There have also been significant audience increases for Classic FM’s weekday programming.  Since taking on the station’s afternoon show in September, Anne-Marie Minhall is now listened to by 2.6 million people and increase of 229,000.

 

Smooth Radio

Good performance at Smooth as the London station is up on all measures and now has 760,000 listeners, from 742,000 in the last quarter. This time last year it had 441,000 listeners in London. Nationally, Smooth has 4.8m listeners with 2m of those on digital.

Orion Media
Free Radio

Free Radio Birmingham and Black Country has recorded its worst ever reach, down to 314k from 380k last quarter. Hours has also dropped 27% quarter on quarter. Free Radio Coventry is stable year on year for reach but hours are down dramatically quarterly and yearly. Free Radio Herefordshire and Worcestershire is down 25% in hours year on year whilst Shropshire is down 22%.

 

 

Celador

Jack FM

Around the JACK stations, Oxford is down 26% year on year in reach, shedding 22,000 listeners. South Coast and Bristol stay roughly the same, along with Berkshire, but JACK FM Swindon continues to grow and once again posts its best ever figures for the frequency of 42,000 weekly reach

 

UKRD

UKRD Overview

Pirate is down a little in reach, Eagle Radio is up a little, The Bee takes a dip from 55,000 listeners to 44,000 this quarter, and Wessex FM is on a growing trend with an impressive 43% reach.

 

LINCS FM

Lincs FM continues to bring in a large audience, with 322,000 weekly listeners, up year on year and quarter on quarter. Dearne FM however has been losing listeners after a spike 18 months ago. The station now has 43,000 listeners compared with 60,000 a year ago.

 

ANGLIAN RADIO

Anglian Radio Overview

The latest numbers show a weekly reach to the Anglian stations of 235,000 (23%) listeners. That number rises to 358,000 a month, and 452,000 a quarter. Total listening hours also broke through the two million mark.
Town 102 achieved its best ever results – with 68,000 weekly listeners, & over half a million listening hours. Celebrations too in Norwich, where Radio Norwich 99.9 grew its audience, hours & market share. Dream 100 also saw rises across the board (including a 13% market share), & at The Beach which also increased its audience year on year.

 

KMFM

KMFM has recorded one of its best ever listening figures, with more than 177,000 adults tuning in each week, an increase of 24,000 from last year. Listeners are now tuning in on average 8.5 hours each week across the county …up 70% up on total listening hours YoY. The KMFM Breakfast Show with Garry & Emma has added another 5000 listeners the second successive increase since it launched last summer.

 

RAJAR RESULTS IN FULL:

 

BBC Radio 1                                       10,433,000

BBC Radio 2                                       15,283,000

BBC Radio 3                                       2,030,000

BBC Radio 4                                       10,760,000

BBC Radio 4 Extra                             1,721,000

BBC Radio 5 live                                5,610,000

BBC Radio 5 live sports extra            657,000

BBC 6 Music                                       2,084,000

BBC 1Xtra                                           1,110,000

BBC Asian Network UK                     619,000

BBC World Service                            1,363,000

 

Absolute Radio                                    1,708,000

Classic FM                                          5,570,000

Heat                                                    941,000

The Hits                                               814,000

Jazz FM                                              511,000

Kerrang!                                              904,000

Kiss Fresh                                           457,000

Kisstory                                               1,051,000

Planet Rock                                        1,115,000

talkSPORT                                         3,005,000

BBC Radio Scotland                           888,000

BBC Radio Ulster                               569,000

BBC Radio Wales                               427,000

BBC Radio Cymru                              106,000

BBC Radio Berkshire                         92,000

BBC Radio Bristol                               151,000

BBC Radio Cambridgeshire               107,000

BBC Radio Cornwall                           153,000

BBC Coventry and Warwickshire      86,000

BBC Radio Cumbria                           106,000

BBC Radio Derby                               125,000

BBC Radio Devon                              212,000

BBC Essex                                         213,000

BBC Radio Gloucestershire               94,000

BBC Hereford & Worcester                122,000

BBC Radio Humberside                     161,000

BBC Radio Kent                                 195,000

BBC Radio Lancashire                       193,000

BBC Radio Leeds                               216,000

BBC Radio Leicester                          171,000

BBC Radio Lincolnshire                      115,000

BBC London 94.9                               483,000

BBC Radio Manchester                      228,000

BBC Radio Merseyside                      317,000

BBC Radio Newcastle                        307,000

BBC Radio Norfolk                             194,000

BBC Radio Northampton                    75,000

BBC Radio Nottingham                      150,000

BBC Radio Oxford                             95,000

BBC Radio Sheffield                          242,000

BBC Radio Shropshire                       105,000

BBC Radio Solent                               275,000

BBC Somerset                                    71,000

BBC Radio Stoke                               126,000

BBC Radio Suffolk                             135,000

BBC Sussex and BBC Surrey            274,000

BBC Radio Tees                                 141,000

BBC Three Counties Radio                158,000

BBC WM (Birmingham)                     211,000

BBC Radio Wiltshire/Swindon            65,000

BBC Radio York                                 80,000

BBC Radio Guernsey                         24,000

BBC Radio Jersey                              31,000

 

LOCAL

Radio Aire                                           117,000

107.8 Arrow FM for Hastings             15,000

107.6 Banbury Sound                         15,000

The Bay                                              99,000

THE BEACH                                       59,000

The Bee                                              44,000

Radio Borders (Bauer Borders)          57,000

2BR                                                     58,000

The Breeze (Basingstoke)                  50,000

The Breeze (Cheltenham)                  18,000

The Breeze (Solent)                            74,000

The Breeze South West (BristolBath) 90,000

The Breeze (Yeovil/Shaftesbury)       58,000

106.3 Bridge FM                                 43,000

Capital Birmingham                            465,000

Capital East Midlands                         514,000

Capital London                                    1,869,000

Capital Manchester                             533,000

Capital North East                               478,000

Capital North West and Wales            174,000

Capital Scotland                                  498,000

Capital South Coast                            180,000

Capital South Wales                           208,000

Capital XTRA (London)                      411,000

Capital Yorkshire                                1,094,000

Radio Carmarthenshire/Scarlet FM   39,000

Central FM                                          46,000

Radio Ceredigion                                18,000

C.F.M (Bauer Carlisle)                        108,000

Channel 103 FM                                 48,000

Cheshire’s Silk 106.9                          27,000

Chester’s Dee 106.3                           36,000

Radio City                                           376,000

City Talk 105.9                                    81,000

Citybeat 96.7/102.5FM                       130,000

Clyde 1                                                479,000

Clyde 2                                                129,000

Connect DAB                                      8,000

Connect FM                                        36,000

Cool FM                                              361,000

Dearne FM                                          43,000

Downtown Radio (DTR)                     307,000

Dream 100                                          37,000

96.4 Eagle Radio                                135,000

Eagle Extra                                         5,000

Radio Essex DAB                               54,000

Radio Exe                                           22,000

Fire Radio                                           45,000

3FM                                                     27,000

Forth 1                                                 337,000

Forth 2                                                 59,000

Free Radio FM (Birmingham)            314,000

Free Radio FM (Cov & Warc)            99,000

Free Radio FM (H & W)                     89,000

Free Radio FM (Shrops)                     82,000

Gem 106 (East Midlands)                   465,000

Hallam FM                                          381,000

Heart Cambridgeshire                        228,000

Heart Cornwall                                    97,000

Heart East Anglia                                284,000

Heart Essex                                        405,000

Heart Four Counties                           451,000

Heart Kent                                           383,000

Heart London                                      1,783,000

Heart North East                                 330,000

Heart North Wales                              107,000

Heart North West                                576,000

Heart Scotland                                    496,000

Heart Solent                                        278,000

Heart South Wales                              497,000

Heart South West                               396,000

Heart Sussex                                      370,000

Heart Thames Valley                          318,000

Heart West Country                            678,000

Heart West Midlands                          770,000

Heart Yorkshire                                   460,000

IOW Radio                                          42,000

Island FM 104.7                                  33,000

Jack FM South Coast                         230,000

JACK fm (Swindon)                           42,000

106 JACKfm (Bristol)                         113,000

106 JACKfm (Oxford)                        64,000

107 JACK fm Berkshire                     18,000

JACKfm 2 Oxford                              41,000

107.6 Juice FM                                   234,000

KCFM                                                 83,000

Key 103                                               458,000

Kingdom FM                                       55,000

Kiss (East)                                           433,000

Kiss (London)                                      1,912,000

Kiss (West)                                          479,000

KL.FM 96.7                                         49,000

KMFM                                                 177,000

Lakeland Radio                                   19,000

LBC 97.3                                             1,091,000

LBC News 1152                                  254,000

Lincs FM 102.2                                   322,000

Lyca Dil Se 1035 AM                          70,000

Lyca Radio 1458 AM                          125,000

Magic (London)                                   1,763,000

Magic 1152 (Manchester)                  89,000

Magic 1152 (Newcastle)                     110,000

Magic 1161 (Hull)                               75,000

Magic 1170 (Teesside)                       78,000

Magic 1548 (Liverpool)                       82,000

Magic 828 (Leeds)                              97,000

Magic 999 (Preston)                           25,000

Magic AM (Sheffield)                         121,000

Radio Mansfield 103.2                        40,000

Manx Radio                                        40,000

Metro Radio                                        413,000

Minster FM                                          62,000

Mix 96                                                 46,000

Moray Firth Radio                               116,000

Nation Hits!                                         42,000

Nation Radio                                       176,000

North Norfolk Radio                            20,000

Northsound 1                                      129,000

Northsound 2                                      41,000

Norwich 99.9fm                                  51,000

Oak FM                                               36,000

Original 106 (Aberdeen)                     85,000

Palm FM                                             35,000

Peak 107 FM                                      87,000

102.5 Radio Pembrokeshire               45,000

Pirate FM                                            160,000

Planet Rock (West Midlands)             194,000

Radio Plymouth                                  47,000

Premier Christian Radio                     189,000

The Pulse                                            145,000

Pulse 2                                                41,000

Q Radio Network                                121,000

106.1 Real XS Manchester                121,000

96.2 The Revolution                            31,000

Ridings FM                                          45,000

Rock FM                                             284,000

Rother FM                                           30,000

Rugby FM                                           20,000

Signal 107                                           67,000

Signal One                                          280,000

Signal Two                                          68,000

Smooth Radio Cambridgeshire          35,000

Smooth Radio Devon                         44,000

Smooth Radio East Anglia                  52,000

Smooth Radio East Midlands             387,000

Smooth Radio Essex                          35,000

Smooth Radio Four Counties             70,000

Smooth Radio Kent                            50,000

Smooth Radio London                        760,000

Smooth Radio North East                   471,000

Smooth Radio North West                  1,127,000

Smooth Radio North West/Wales       74,000

Smooth Radio Scotland                      347,000

Smooth Radio Solent                          46,000

Smooth Radio South Wales               58,000

Smooth Radio Sussex                        68,000

Smooth Radio Thames Valley            41,000

Smooth Radio West Country              116,000

Smooth Radio West Midlands            505,000

Southend & Chelmsford Radio           56,000

107.5 Sovereign Radio                       21,000

Spire FM                                             38,000

Spirit FM                                             56,000

Star North East                                   54,000

97.2 Stray FM                                     47,000

Sun FM                                               75,000

Sunrise Radio                                     269,000

Swansea Sound – 1170 MW               69,000

Tay 2                                                   68,000

Tay FM                                               151,000

TFM Radio                                          187,000

Time FM 106.6                                   21,000

96.2 Touch FM – Coventry                 23,000

Touch FM Staffs                                 33,000

102 Touch FM                                    50,000

107.4 Tower FM                                 43,000

Town 102 FM                                      68,000

Trax FM                                              80,000

U105                                                   189,000

Viking FM                                            208,000

96.4 FM The Wave                             138,000

Radio Wave 96.5 FM                          74,000

Wave 105 FM                                     366,000

Wessex FM                                         53,000

West Sound                                        185,000

107.2 Wire FM                                    57,000

102.4 Wish FM                                    64,000

XFM London                                       440,000

XFM Manchester                                222,000

XFM Scotland                                     38,000

Yorkshire Coast Radio                        52,000

 

 

January 27, 2015

Posted by in Broadcast at 10:19 am
comments (0) | Trackbacks (237)

 

 

 

 

 

 

 

 

 

 

The broadcast landscape is undergoing its greatest significant change in 25 years, creating new opportunities for PRs to drive coverage for brands. This is the result of a number of factors, including the rise in consumption of digital media, audience shifts to mobile and post-recession mergers and acquisitions. Here are some recent changes and upcoming news to look out for in 2015.

CHANGES TO TRADITIONAL BROADCAST PROGRAMMING & OPPORTUNITIES

There have been a number of developments across the BBC and commercial broadcast networks that will impact on audiences in 2015. New channels continue to be launched, alongside changes to programming on a national and regional level.

Overhaul of ITV Daytime

ITV’s flagship daytime programmes have all seen changes to attract a young female audience. Daybreak was replaced with the more news-focussed Good Morning Britain; Loose Women enlisted younger presenters and This Morning was overhauled to be more topical and less sensational. A new chat show with Mel Giedroyc and Sue Perkins is launching this January which will feature celebrity guests, experts and people in the news.

National BBC Radio

Radio 4 is building its younger listenership. Producers are on the hunt for lighter news items, stories about entertainment and technology for example.

Radio 5 live is in the process of a programme revamp. There have already been content and presenter changes on Drive with many more to come in 2015.

Community Radio

The growth in community stations is set to continue in 2015. As the once independent commercial stations are eaten up by large radio groups such as Global’s Capital and Heart, community stations are now the most relevant source of truly ‘local’ programming.

Sky News iPad app

The new app offers exclusive content not available on TV, as a result of more people now viewing breaking stories via App rather than on TV.

Forces TV (run by BFBS)

BFBS has launched a 24 hour rolling news TV channel which is available on Sky, Virgin Media and Freesat, Forces TV features news and features about life in the armed forces.

BBC News £20m cuts

BBC News is undergoing many developments which will provide increasing opportunities for PRs of which to take advantage. The department is making £20m cuts which will mean producers will be more reliant on organisations supplying their own content.

General Election

The general election will undoubtedly be a great coverage opportunity for organisations which have relevant discussion points. Equally broadcasters will also have a need for lighter stories for editorial balance.

NEW KIDS ON THE BLOCK

Traditional broadcasters are adapting to consumers’ changing media habits. With mobile media breaking the news, stations are now offering integrated programming across traditional and digital channels.

PODCASTS AND PRE-RECORDED AUDIO

Serial podcast: 5 million downloads per episode

Topping download charts, podcasts are now attracting audiences in their thousands and millions. Often overlooked by PRs, many podcasts have audiences on a par with highly read blogs. One extremely popular podcast from the creators of This American Life is Serial. Serial delves under the skin of a real-life conviction of an American teenager week by week. Each aspect of the trial is analysed by host, Sarah Koening.

YOUTUBE NEWS CHANNELS AND YOUTUBERS

YouTube content continues to rise in popularity, particularly amongst the younger generations.

Vice News Channel:

1,068,341 viewers

Vice Media launched Vice News which broadcasts daily news updates, trailers and documentaries via their YouTube channel. Targeting a younger demographic, the channel highlights ‘News Beyond the Headlines’.

SHORT-FORM CONTENT

AJ+: Broadcast channel for ‘tech natives’

Another media brand looking to engage the millennial generation is AJ+, a global platform from Al Jazeera media network available on YouTube, mobile app and social media. News stories are presented in ‘stacks’ of rich media cards which prioritise interactive content over text.

BBC Radio 5 live ‘In Short

Last year BBC 5 live launched ‘In Short’ which features bite sized clips of the most popular interviews, news and sport each week.

TIME SHIFT CHANNELS

BBC+1: launching 2015

With BBC+1 launching this coming year, the main public service broadcasters (BBC, ITV, Channel 4 and Channel 5) will have a 58.7% share of TV viewing when the new breed of “timeshifted” channels is included – this will create more OTS for PR driven TV coverage.

For more insight about how broadcast media can be harnessed to achieve coverage on behalf of your brand or organisation please contact info@markettiers4dc.com to request a complimentary broadcast workshop with one of our experts.

January 21, 2015

Posted by in Broadcast,markettiers4dc General at 10:20 am
comments (0) | Trackbacks (237)

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